As associate partner in the business, I spearhead and take charge of providing professional hospitality services to hotel investors and operators in the field of:• Concept creation• Brand creation• Brand positioning • Repositioning of your current brand and property• Develop SOP’s in line with your brands DNA• Property management consultancy • Provide FMC solutions with our partners and network • Consult on training solutions for your business • Provide owner representation

Report Line: Reporting to the SVP of Hospitality and the CEO of DAMACAchievements: • Investigated and identified the challenges with the current business model and created a model for success• Assessed the operations team and made necessary changes in line with a new model of management • A new model of operations was designed to reduce manning, allowing the business to operate efficiently and grow in the future with reduced manning • SOP’s were designed according to the new managements style of operation • Plan of action was developed for Human Resources to facilitate changes required • 300 units were off boarded based on changes to licenses, dictated by DTCM• An action plan for expansion outside of DAMAC properties was created together with sales and marketing. • Created a rate plan in line with ROI to landlords. This has increased our current ADR by 40% and increased revenue by 20% from 2022. • New rates have led to less complaints from landlords and increased ROI overall. T

My recruitment was project based for the EXPO 2020 in Dubai. Upon joining Franek, I was offered full time recruitment, to establish a hospitality division within the company, responsible for the pre-opening and management of EXPO Village, offering full hotel apartment services for 2,300 apartments, located over 15 podiums. The department and services were designed to provide full outsourced services to the hotel industry in general. Achievements: • Designed and created all job descriptions for the hospitality senior roles• Personally interviewed and selected all senior positions• Established a reservations team to assist in negotiations and implementation of Opera as a reservations system for EXPO 2020, based on their requirements• Successfully created SOP’s together with my selected HOD’s for all relevant departments• Successfully implemented an Asset Management program for receiving and managing all FF&E + OS&E items during the event. • A set uniform for all staff members was successfully created and implemented for all departments • Developed a strong relationship with all partners and ensured smooth running of the village throughout the EXPO 2020 event, which ran at 97% occupancy. • Established training manual and programs based on our SOP’s together with HOD’s • Successfully negotiated with Linen Craft for linen rental solutions, which saved farnek AED 3,000,000.00 in procurement and cleaning expenses throughout the event. • Successfully established back of house locations for operational requirements, including a staff cafeteria and washrooms facilities to accommodate 450 staff members. • Created the guest journey to facilitate an APP, known as “FlexiGuest”, which was designed to allow guests to make reservations, provide documentation and self -check in. Other services included housekeeping and F&B services. • Created TRENDZ Hotel for Farnek, to be used as a brand for hotel property and services in the future

Report line: Reporting to the owner direct as well as Management company, Blazon HotelsAchievements:• Successfully launched the Grayton Hotel on the 15th May 2019 • Created the training modules required to execute hotel SOP’s• Revised all SOP’s of each department with HOD’s and successfully rolled out the training program.• Achieved an 8.7 guest satisfaction index on booking.com after 8 months of operation, putting the hotel in the top 3 properties in Bur Dubai• Trip Advisor ranks Grayton Hotel number 22 out of 422 hotels. This has been achieved after 9 months of operation • Established a rate sheet for revenue management purposes allowing the property to increase their ADR by 5%• Contracted with various suppliers for all operational departments, reducing cost of up to 25%• Established a relationship with 03rd party to drive and represent Grayton Hotel in key markets, increasing occupancies by 15% month on month• Completed all job descriptions of senior management• Successfully creation of a budget for 2019 • Successfully assisted in the launch of Bukhara restaurant as our signature restaurant • Introduced a third party to assist in product awareness through bloggers. This has resulted in an increase in F&B outlets by 10%.

I am currently responsible for assisting in the creation of the QE2 Hotel and the development of all operations and facilities on board QE2. Assisting in the creation of a new hotel brand launching in 2019, covering all aspects of operations including OS&E and FF&E of all hotels under PCFC management.

Overseeing and guiding the team in the creation of Rove Hotels, recruiting key members of the team ready to develop and role out 7 hotels in Dubai. Oversee and assist in the design (from an operation point of view), assist in training modules and recruitment of the staff. Assist in setting up the Marketing and Sales activities leading up to the opening of the first property.