Walter Liu

Walter Liu Email and Phone Number

Category Management & Insights Professional | Marketing & Management Lecturer @ Category Partners, LLC
Walter Liu's Location
Miami, Florida, United States, United States
Walter Liu's Contact Details
About Walter Liu

With over 20 years of experience in category management and insights across three multinational consumer goods companies, I am a seasoned professional who enjoys applying my knowledge and skills to the academic field. As a Lecturer at the University of Miami Herbert Business School, I develop and deliver material for the 'Foundations of Marketing' course, creating a classroom environment where students feel comfortable participating and learning.I hold a Doctor of Business Administration degree from Florida International University - College of Business, where I also serve as an Adjunct Faculty for the 'Intro to Management' and 'Marketing Channels' courses. My research interest lies in knowledge worker productivity, a topic that I explored in my dissertation. I am an avid reader of writings on marketing and management, and I admire the works of Wroe Alderson and Peter Drucker, who are considered the fathers of these disciplines. My mission is to inspire and educate the next generation of marketers and managers with a balance of theory and practice.

Walter Liu's Current Company Details
Category Partners, LLC

Category Partners, Llc

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Category Management & Insights Professional | Marketing & Management Lecturer
Walter Liu Work Experience Details
  • Category Partners, Llc
    Director Of Analytics
    Category Partners, Llc Feb 2024 - Present
    Idaho Falls, Idaho, Us
    -Lead and manage a team of data analysts, providing guidance, coaching, and mentorship to support their professional development-Develop and implement strategies to build and nurture strong relationships with clients, understanding their needs, objectives, and challenges-Work closely with data analysts to develop account strategies and plans to achieve client retention and growth targets-Conduct regular business reviews with clients, discussing performance metrics, identifying areas for improvement, and presenting new opportunities
  • Florida International University - College Of Business
    Adjunct Faculty
    Florida International University - College Of Business Jun 2023 - Present
    Miami, Fl, Us
    -Develop, deliver, and review material and syllabus for 'Intro to Management' and 'Marketing Channels' courses-Create a classroom environment where students feel comfortable participating and learning-Set up assessments based on departmental regulations and requirements
  • University Of Miami Herbert Business School
    Lecturer, Marketing
    University Of Miami Herbert Business School Aug 2022 - Present
    Coral Gables, Fl, Us
    -Develop, deliver, and review material and syllabus for 'Foundations of Marketing' course-Create a classroom environment where students feel comfortable participating and learning-Set up assessments based on departmental regulations and requirements
  • Del Monte Fresh Produce
    Director, Category Management
    Del Monte Fresh Produce Dec 2006 - Jan 2024
    Coral Gables, Florida, Us
    -Built and lead the team providing sales support for customers in the United States and Canada-Identified, researched, and implemented state-of-the-art category management and insights tools-Managed the function of interpreting data, drawing insights, and developing presentations incorporating various data sources like syndicated, panel, ad activity, and shipment data to help support overall business goals across the sales and marketing teams-Planned and executed quantitative and qualitative market research projects
  • Del Monte Fresh Produce
    Marketing Manager
    Del Monte Fresh Produce Mar 2006 - Dec 2006
    Coral Gables, Florida, Us
    -Responsible for product and brand management functions including analyzing consumer trends, managing product development, creating point-of-sale materials, and facilitating packaging design-Created and managed marketing plans and promotional initiatives-Built sales presentations and sell sheets to obtain new business and manage existing accounts-Managed budget for fresh-cut product initiatives-Supervised projects of assistant marketing manager
  • Del Monte Fresh Produce
    Retail Category Programs Manager
    Del Monte Fresh Produce Dec 2003 - Mar 2006
    Coral Gables, Florida, Us
    -Analyzed and interpreted retailer and syndicated data to help make category recommendations-Monitored development of planograms to enhance product merchandising at the retail level-Developed and maintained library of consumer, product, and trade data-Supervised day-to-day tasks of category analyst
  • Universidad Francisco Marroquín
    Adjunct Lecturer
    Universidad Francisco Marroquín Jun 2022 - Jun 2022
    Guatemala, Guatemala, Gt
    -Developed, delivered, and reviewed material and syllabus for 'Data! Insights! Action!' course-Created a classroom environment where students felt comfortable participating and learning-Set up assessments based on departmental regulations and requirements
  • Lindt & Sprungli
    Assistant Customer Development Manager
    Lindt & Sprungli Mar 2003 - Dec 2003
    Kilchberg, Zürich, Ch
    -Created and managed sales focused planning and tracking documents-Conducted sales and customer analyses in support of the sales team-Built and maintained sales databases utilizing Microsoft Excel pivot tables
  • Lindt & Sprungli
    Business Development Analyst
    Lindt & Sprungli Jun 2001 - Mar 2003
    Kilchberg, Zürich, Ch
    -Developed Excel based sales tools employing internal and retail data-Performed sales and business analyses to support the executive management team-Created presentations employing syndicated, internal, and retailer data
  • Coca-Cola Bottling Company
    Analyst, Wal-Mart Team
    Coca-Cola Bottling Company Sep 2000 - Jun 2001
    -Produced sales tools based on Retail Link data-Utilized micro-marketing software to produce geodemographic consumer profiles
  • Coca-Cola Bottling Company
    Category Development Analyst
    Coca-Cola Bottling Company Nov 1999 - Aug 2000
    -Created and updated customer presentations utilizing syndicated data-Produced presentations that highlighted and outlined consumer preferences

Walter Liu Skills

Brand Development Analytics Strategic Planning Customer Insight Management Category Management Competitive Analysis Market Research Data Analysis Consumer Products Cross Functional Team Leadership

Walter Liu Education Details

  • Florida International University - College Of Business
    Florida International University - College Of Business
    Doctor Of Business Administration
  • Schulich School Of Business - York University
    Schulich School Of Business - York University
    Entrepreneurial Studies & Marketing
  • Western University
    Western University
    Psychology
  • Cornell University (Food Industry Management Program)
    Cornell University (Food Industry Management Program)
    Produce Marketing Association/Packer/Cornell Leadership Symposium
  • The Partnering Group
    The Partnering Group
    Retail Merchandising And Promotion Strategy And Execution

Frequently Asked Questions about Walter Liu

What company does Walter Liu work for?

Walter Liu works for Category Partners, Llc

What is Walter Liu's role at the current company?

Walter Liu's current role is Category Management & Insights Professional | Marketing & Management Lecturer.

What is Walter Liu's email address?

Walter Liu's email address is ca****@****ail.com

What is Walter Liu's direct phone number?

Walter Liu's direct phone number is +130552*****

What schools did Walter Liu attend?

Walter Liu attended Florida International University - College Of Business, Schulich School Of Business - York University, Western University, Cornell University (Food Industry Management Program), The Partnering Group.

What skills is Walter Liu known for?

Walter Liu has skills like Brand Development, Analytics, Strategic Planning, Customer Insight, Management, Category Management, Competitive Analysis, Market Research, Data Analysis, Consumer Products, Cross Functional Team Leadership.

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