Walter Mwendwa Email and Phone Number

Promoting the company's existing brands and introducing new products to the market.Analyzing budgets, preparing annual budget plans, scheduling expenditures, and ensuring that the sales team meets their quotas and goals.Researching and developing marketing opportunities and plans, understanding consumer requirements, identifying market trends, and suggesting system improvements to achieve the company's marketing goals.Gathering, investigating, and summarizing market data… Show more Promoting the company's existing brands and introducing new products to the market.Analyzing budgets, preparing annual budget plans, scheduling expenditures, and ensuring that the sales team meets their quotas and goals.Researching and developing marketing opportunities and plans, understanding consumer requirements, identifying market trends, and suggesting system improvements to achieve the company's marketing goals.Gathering, investigating, and summarizing market data and trends to draft reports.Implementing new sales plans and advertising.Recruiting, training, scheduling, coaching, and managing marketing and sales teams to meet sales and marketing human resource objectives.Maintaining relationships with important clients by making regular visits, understanding their needs, and anticipating new marketing opportunities.Staying current in the industry by attending educational opportunities, conferences, and workshops, reading publications, and maintaining personal and professional networks. Show less

Analyze data or insights to determine industry and consumer trendsDevise long-term development strategies for product categoriesDevelop exit strategies for unsuccessful productsFoster trust relationships with vendors to achieve better pricing and quality of servicesPlace appropriate orders to ensure product availability that meets consumer demandsDetermine the positioning of a product category to maximize visibilityLiaise with marketing teams to determine competitive… Show more Analyze data or insights to determine industry and consumer trendsDevise long-term development strategies for product categoriesDevelop exit strategies for unsuccessful productsFoster trust relationships with vendors to achieve better pricing and quality of servicesPlace appropriate orders to ensure product availability that meets consumer demandsDetermine the positioning of a product category to maximize visibilityLiaise with marketing teams to determine competitive pricing and promotional activities of a product categoryCollaborate with buyers and merchandisers to expand product categoriesMake forecasts for product demand to ensure the sustainability of inventoryAssume responsibility of budget development and revenue for category Show less

• Responsible for leading and directing project supervisors ,cross functional teams and project administrators for ‘new products portfolio’ across kenya. End to end effective project management including coordination, launch & Roll-out as well as critical interfacing into in-country offices from a project perspective. Program reporting including reporting to senior management on program status and decisions. Ensuring change control procedures are adhered to in the Project lifecycle for… Show more • Responsible for leading and directing project supervisors ,cross functional teams and project administrators for ‘new products portfolio’ across kenya. End to end effective project management including coordination, launch & Roll-out as well as critical interfacing into in-country offices from a project perspective. Program reporting including reporting to senior management on program status and decisions. Ensuring change control procedures are adhered to in the Project lifecycle for effective visibility. Ensuring proper agreements, communication and escalation process with agreed stakeholders• Proper Management of sales campaigns both ATL and BTL to ensure visibility on newly launched products in the market. Effective management of project and product teams from diverse areas of specialization to ensure timely delivery of projects. Mentoring and coaching of field supervisors to ensure quality delivery of all projects. Ensure end to end delivery of projects within agreed quality, time and cost. Ensure project deliverables are signed off and that program objectives are met and measured. Show less

basic roles 1.Overseeing the general business of all clients in the business .2.Head of Projects on consultation ,strategy and implementation3.Forecasting...developing brands focus, growth and sustainability.

*Managing sales reps and enachievementactivations are pulled in on time *Managing activations programs*Setting targets and motivating the sales team*Allocation and overseeing implementation of M.S.I.T programs by the sales team *Setting margins and venturing to new market ....convenient stores,marble stores *Advising new businesses on formation of corporations and business structure,and structuring commercial transactions.*Brand development, product growth. Developed… Show more *Managing sales reps and enachievementactivations are pulled in on time *Managing activations programs*Setting targets and motivating the sales team*Allocation and overseeing implementation of M.S.I.T programs by the sales team *Setting margins and venturing to new market ....convenient stores,marble stores *Advising new businesses on formation of corporations and business structure,and structuring commercial transactions.*Brand development, product growth. Developed brand strategy and statistics systems.Achievements*sales target achievements in town centre key account outlets,and Eastlands Show less

Position: Field Activations Territory Leader (Modern trade and General trade) Responsibilities:- Managing modern trade and general trade in sales and merchandising team…both field marketers and promoters - Developing and Coordinating orders with both Modern , General trade accounts and distributors ensuring supplies are made on time - Engaging clients to discuss trade growth buy analyzing the… Show more Position: Field Activations Territory Leader (Modern trade and General trade) Responsibilities:- Managing modern trade and general trade in sales and merchandising team…both field marketers and promoters - Developing and Coordinating orders with both Modern , General trade accounts and distributors ensuring supplies are made on time - Engaging clients to discuss trade growth buy analyzing the accounts, strengths and weaknesses so as to come up with opportunities to invest in for better returns on investments - Team building activities and education to the field marketers and promoters to ensure the team is well updated on the right information to engage branch Managers in all negotiations - Training new field marketers by taking them through Basic sales fundamentals, Market dynamics  General merchandizing Basic call procedures in trade to ensure Every Day Great Execution - PR initiatives to make good relations with all accounts, enhance the corporate image of Pz Cussons brands and to create better awareness of the company’s products to the client - Consumer relationship development by proactively handling consumer queries and complaints presented by field marketers. - Creating proposals and planning on how to improve sales in- store, mainly to achieve and surpass given targets in a store and presenting them to the field activation officer in charge country wide - Monitoring competition sales and activities against my own brands both directly and indirectly Show less

PR initiatives to make good relations with branches under key accounts docket, enhance the corporate image of Unilever brands and to create better awareness of the company’s products to the client Consumer relationship development by proactively handling consumer queries and complaints. Creating proposals and planning on how to improve sales in- store, mainly to achieve and surpass given targets in a storeCoordinating activations and promotion activities in- storeMonitoring… Show more PR initiatives to make good relations with branches under key accounts docket, enhance the corporate image of Unilever brands and to create better awareness of the company’s products to the client Consumer relationship development by proactively handling consumer queries and complaints. Creating proposals and planning on how to improve sales in- store, mainly to achieve and surpass given targets in a storeCoordinating activations and promotion activities in- storeMonitoring competition sales and activities against my own brands both directly and indirectlyRestocking product on shelf and placing orders Show less

Launching new products and services to the general marketKeeping an eye on public opinion about Nokia products and servicesRunning road shows to champion our products

Creating awareness on emergency pills to both modern market and general marketBranding chemists with posters and dispensing flyers to consumers

Adding sales volume Monitoring my competitors’ activitiesGiving proposals o enhance vibrant sales

Position: Field Marketer- Unilever Kenya Limited (Modern Trade)Responsibilities:- PR initiatives to make good relations with branches under key accounts docket, enhance the corporate image of Unilever brands and to create better awareness of the company’s products to the client - Consumer relationship development by proactively handling consumer queries and complaints. - Creating proposals and planning on how to improve sales in- store, mainly to achieve and surpass given… Show more Position: Field Marketer- Unilever Kenya Limited (Modern Trade)Responsibilities:- PR initiatives to make good relations with branches under key accounts docket, enhance the corporate image of Unilever brands and to create better awareness of the company’s products to the client - Consumer relationship development by proactively handling consumer queries and complaints. - Creating proposals and planning on how to improve sales in- store, mainly to achieve and surpass given targets in a store- Coordinating activations and promotion activities in- store- Monitoring competition sales and activities against my own brands both directly and indirectly- Restocking product on shelf and placing orders Show less