We are a boutique Digital Marketing Agency based in Toronto, Canada specializing in Video Marketing, Mobile Marketing, Marketing Funnels, Reputation Management, Social Media & Deluxe Marketing Consulting services. A new paradigm for others to follow. Let's Connect! http://www.digitalparadigm.ca

Why Reputation Matters!Unlike any other time ever in history, as a business owner especially for service-based businesses, the vitality of your business rests on your online reputation.64-84% of all consumers make a buying decision based on online ReviewsThis means the majority of your clients are doing this! At Digital Paradigm, we understand the importance of online reputation and help our clients manage, fix and project a 5-Star online reputation.There's a link below to a recent blog article we shared here on LinkedIn on Online Reputation.In our Marketing Discovery communications with our clients, we have noticed an interesting trend, most business owners are so busy working in their business, that their time is limited to work on their business. Many business owners are already working up to 60 hours per week, the last thing they want is another responsibility to eat away at whatever time freedom they have left.So that's where Digital Paradigm can help with:⇀ Proactive Online Reputation Management⇀ Automate Reviews Responses⇀ Ability to Respond to Reviews Within 24 hours⇀ Provide Business Owners with the option to edit, and approve responses⇀ Establish a Prominent Online Exposure⇀ Social Proof Videos⇀ Website and Google Keyword AnalysisBy implementing both defensive and offensive marketing strategies, you will protect the integrity of your business, and ensure that your brand message is what your client base and prospective clients remember. Combined this will retain 95% of your customer base, while proactively extending your market reach, and generating new leads which will grow your business, resulting in more customers, and higher Reviews, boosting your Online Reputation.➤➤ Our goal is not to just help you get more leads, we want you to have a 5-Star Online Reputation, in order to dominate your market. Complete our Marketing Survey here goo.gl/cGWxnO➤➤ Next, schedule your free strategy session www.digitalparadigm.ca/appointments

I have helped numerous clients with video marketing.As an accredited Film Producer, experienced Cameraman and Video Editor for a national broadcaster, I know first hand about the power of video, both as a visual storytelling medium and as a persuasive communication tool for its ability to influence emotion and thoughts that lead to action.In fact, 1 minute of video communicates up to 1.8 million words.Simply put, video is the most powerful medium we have on the planet! And, if you have noticed recently, all the major social media platforms are making video and user-generated video, their preferred content of choice.Digital Paradigm recognizes this trend, so as a business we use various video software solutions, creativity, and video marketing to help our clients leverage this trend. And we use it too!1. Authors have used video to promote book launches2. A Barber used video to showcase his hair designs, services offered, and contact information for customers to book appointments3. A Moving company used video for brand awareness to expand their market reach, and get a competitive advantage by marketing early before peak season.4. A Mortgage Specialist used video for brand exposure, and to share success stories. 5. A niche Sharpening Service company used video in combination with video marketing to build leads and secure business from new customersCombining these business marketing videos with strategic video marketing helps businesses scale, getting exposure, generating new leads, and securing sales.We use video for business: ⇀ To promote our business⇀ For lead generation⇀ To Boosts engagement with customers and fans through contests and giveaways⇀ Product Demos⇀ Educate and Entertain our client base and prospective new customers⇀ Leverage cross-promotional Client testimonials to social proof our business as experts➤➤ To learn more about how you too can leverage our Video Marketing in your business check out www.digitalparadigm.ca

Specialize in media and branding initiatives for entrepreneurs and small and medium sized businessesAccomplishments: Development of corporate videos, commercials, infomercials, script writing, copywriting, mobile app development, websites, and brand management

Responsible for growth from a book of business, winback of former clients, retention, and turning leads into new business. Worked collaboratively with interdepartmental teams on behalf of the client and corporate interests. Worked towards achieving monthly sales metrics. Trained in Miller Heiman for Consultative Selling, successfully sold to Blockchain and Cannabis startups, nonprofits, PR Agencies, and corporate clients covering various industries Press Release media distribution, complex cloud SaaS Database and multi-channel Monitoring solutions to help with their earned media communication marketing efforts. Expanded book of business by 175% Year over Year, including approximately $200,000 from new business.

Responsible for building new business through contacting prospects. Conducted research and gathered competitive analysis. Booked Discovery Sessions with prospects probed for an area of interest and need. Once I discovered what the prospect was looking to accomplish, fix or avoid pitched the benefits of becoming a client and the value of collaboration with the industry leader for media distribution. Educated onboarding clients to ensure successful and timely media distribution of their release. As a result of corporate organizational changes and early success from my efforts, promoted to Key Account Manager within 4 months.

Realizing the major shift to online marketing, Yellow Pages Canada (YP), a few years ago made the transition corporately, to embrace digital marketing and offer solutions to their customers. Fast forward to 2015-2016 and Digital Advertising accounts for 70% or the majority of YP's revenue.➤➤ As a Media Account Consultant, in 2015-2016, I personally assisted 1000 Canadian small business clients with their marketing needs, managing a $700,000 book of business, while positively helping Yellow Pages Canada to achieve a corporate sales target of over 30,000 new customers in 1 year.I offered marketing consulting services to Small Medium Business and entrepreneurs in Ontario, Canada so that they can attract new clients, grow their existing business, and realize a return on their advertising investment (ROI). I produced and account managed marketing campaigns to capitalize on mobile and desktop online search trends, key placement on search engines and major online directories, as well as offline print marketing strategies. Google SEM certified as one of Google's Canadian SMB Premier partners. I regularly conducted business reviews on marketing analytics with my clients to identify over-performing markets, research key search headings and current marketing trends, constantly looking for areas of competitive advantage. I designed programs aligning to advertisers' business goals, positioned to realize positive ROI.I left Yellow Pages in the latter half of 2016, to help my father transition to a nursing home and handle his affairs, while setting my own boutique digital marketing company. At Digital Paradigm, my objective is to work with a smaller client size, offer accountable transparent consulting tied to positive results for my clients, and to focus on a few areas of digital marketing which I believe will have the biggest impact for businesses in the years ahead, primarily video marketing and reputation management.

Contacted Small Business clients nationally based on targeted Marketing Department campaigns loaded into Salesforce; proactively engaged in consultative selling tactics including: upselling features based on client need, and probing to determine business growth, selling telecom solutions to meet their business needs, as well as, meeting department monthly acquisition sales targets.

Pulled reports from Salesforce.com customer relationship management (CRM) tool on Sales Cloud and prepared customized reporting for managers. Facilitated and championed a manual leads process nationally and internationally for non-trained Salesforce.com users, to ensure new sales leads were directed to the appropriate Sales Account Managers correctly. On behalf of Sales Department Managers, Salesforce.com records were audited to ensure accuracy in reporting.

Facilitated Salesforce.com customer relationship management (CRM) training on Service Cloud for over 100 TELUS frontline and management staff in time for major release, utilizing both in-class and virtual led training environments, resulting in successful transformative learning experiences with above average 89% scoring from learners on quiz results, and achieving above average survey scoring for use of training methodology and exhibiting a passion for training. Prepared other training courses adhering to instructional design principles, and following the requirements of the Training Development Life Cycle (TDLC).