Transitioning from Senior Director of Corporate Events to this dynamic leadership position marks a significant milestone in my career journey. In this expanded role, I will be overseeing not only Events but also Marketing, Communications, and Creative aspects of our organization. I am genuinely excited about the opportunity to contribute to our company's growth and success in these critical areas. With a strong background in corporate events management coupled with a passion for strategic marketing and communication, I am eager to collaborate with our talented teams to drive innovation, elevate our brand presence, and create unforgettable experiences for our Member Firms. I am deeply grateful for the trust and support of the leadership team at M Financial Group, and I am committed to exceeding expectations in my new capacity. Together, we will continue to push boundaries, foster creativity, and deliver excellence in all facets of our operations. I look forward to embarking on this exciting journey and making a meaningful impact in my new role.

Lead M Financials overall events strategy and execute industry leading events. Accountable for a full spectrum of events and event planning spanning multiple years, to include company’s signature events, conferences, workshops, meetings, and other select events.

Focused on in-person, virtual and hybrid events. Planning, coordinating and executing corporate and social events that provide engaging experiences for your audience and guests.Client Engagement – Proactive engagement with client leadership team, team members, VIPs, media and other influencers to identify the event vision and goals for each event’s journey from start to finish. Communicate with key stakeholders during entire project through successful execution to optimize customer satisfaction.Project Scope – Manage all research and coordination for each event project with venue selection, negotiation of contracts, coordination of air travel, ground transportation, meals, entertainment, online attendee registration, and other ancillary services required while ensuring adherence to project budget.Cross-Functional Leadership – Coordinate all event activities in collaboration with client team members, vendors for various services, and other resources required to execute a successful event.

Led and managed global sporting events and brand moments focused on Summer Olympics and World Cups as well as the engagements and experiences leading up to these moments. Delivered strategic direction, executional and financial plans for all hospitality elements.• Drove a new vision for hospitality experiences, directing integrated cross-functional projects to connect authentically with key stakeholders around the world, resulting in new benchmarks.• Successfully planned and delivered $100K - $20M budget plans, achieving brand, team and business goals.• Oversaw key projects including Russia World Cup'18, Women's World Cup'19, Tokyo Olympics'20, Jordan Brand Board of Governors, NBA/Nike Launch, NBA All-Star Weekend, Nike Mercurial 360 Launch.

Led Global Brand Event work in Brazil, ensuring planning and execution was commercially, ethically and creatively delivered. Recognized as the "go to" expert in the market for all hospitality elements. Partnered closely with senior government officials, organizing committees, as well as industry experts, consultants and agencies to ensure execution of all elements were delivered at the highest possible standards.• Consistently raising the bar for event standards and experiences by accurately assessing risks and swiftly identifying innovative solutions.• Developed multi-track experiences for media, retailer, brand, influencer, employee and leadership teams for the Brazil World Cup'14 and Brazil Summer Olympics'16 for groups of 10 to 3000 people.• Successfully planned and delivered $100k - $40M budget plans, achieving brand, team and business goals while maintaining scope and budget accountability for 100+ individual groups.

Developed and executed the strategic North America GTM Retailer Events plan and team on all seasonal milestones within the Category Game Plan that result in exceeding business goals and develop deep brand relationships. Built comprehensive tradeshow blueprint for Magic, WSA and Outdoor Retail shows which provide retailers opportunities to grow business and create meaningful customer experiences.• Partnered with Global Brand Events and Global Sales teams on development and execution of the Nike retailer programs for Beijing Olympics '08, South Africa World Cup '10 and London Olympics '12.• Achieved financial, functional and operational excellence, with a yearly $1M - $10M budget, crafting new model with external partners, freelancers and vendors, overseeing up to 100 people with diverse expertise.• Drove alignment through cross-functional teams (NA Sales, Design, Product, Brand) to align priorities and resources.

Led and managed the people, activities and facility related to the delivery and support of an integrated event-marketing plan for the New York Showroom. Provided strategic leadership and innovated direction to the sales division to successfully execute an integrated event marketing strategy that builds sales and retailer commitment.• Assisted in the creation of the Nike New York Showroom update to new location to enable more collaborative work and meeting spaces.

Conceived, developed, managed and executed assigned sales and retail events that exceed sales and marketing objectives for seasonal product introductions. Cultivated relationship with Nike Investor Relations to lead annual shareholder and investor meetings.• Developed and implemented digital registration program for all sales events which streamlined travel process and reduced overall travel expenses by 20%.