Digital Marketing Manager
Current- Content creation for website and lead generation/conversion (infographics, whitepaper, webinar, events, blog posts) - Devising strategies to drive online traffic to the company website.- Tracking conversion rates and making improvements to the website.- Developing and managing digital marketing mailing and ADS campaigns- Utilizing a range of techniques including paid search, SEO, and PPC.- Overseeing the social media strategy for the company.- Managing online brand and product campaigns to raise brand awareness.- Managing the redesign of the company website.- Improving the usability, design, content, and conversion of the company website- Responsibility for planning and budget control of all digital marketing Ads- Evaluating customer research, market conditions, and competitor data.- Review new technologies and keep the company at the forefront of developments in digital marketing.