Marketing, web and event project management; content creation and issue management.The 336-mile CAP aqueduct delivers water to more than 80 percent of Arizonans.Duties include: manager of annual,internal CAP Kids Day event (~ 300 registered participants and volunteers); management and creation of branding/marketing/public awareness messaging and materials; beat coverage (writing, photography, videography and issue management) of finance, biology, water operations, power, and legislation; primary contact for public inquiries; education program coordinator; communications liaison with partner agencies; web manager for main cap-az.com and cagrd.com sites; presenter to groups.Managed successful, major redesign of main website (www.cap-az.com), which included content overhaul and migration to new WordPress CMS.

Freelance content marketing, project management and public relations with a specialization in the outdoors industry. Includes writing, videography, & photography.I have created content for (by niche):Outdoors recreation -- Skyword, Inc. (branded outdoors content); Arizona Game and Fish Department; Bradenton Herald; The Islander; Natural resources/conservation -- Central Arizona Project (energy; water operations); Arizona Game and Fish Department; Bradenton Herald.Tourism -- Bradenton Area Convention and Visitors Bureau; Sarasota Convention and Visitors BureauSports -- Bradenton Herald; Sarasota Herald-Tribune; Tampa Tribune; Grand Junction Daily Sentinel; Bradenton Herald; The Gazette (Colo. Springs).Government -- Arizona Game and Fish Department; Central Arizona Project; The Islander; Bradenton Times.Private investigation -- International Counterintelligence Services World (private investigation content).Christianity - Desert Breeze Community Church.

• Championed agency use of: reporting of Google Analytics, including license purchase and campaign tracking; social media-based surveys; blogging and content marketing; creation of short and effective live streams and videos shot via mobile phones.• Media lead/primary spokesperson for AZGFD Outdoor Expo the past four Expos, as well as for innovative public-private collaboration with Mother Road Brewing Co.• Managed/coached content contributors statewide for azgfd.gov/fishaz; collaborated with Marketing Branch on fishing campaigns.• Created agency’s first blog “Fish AZ” using Wordpress, with goals of referrals to main website, engagement and license sales. Blog won a 2016 National Award, third place, from the Association for Conservation Information Inc. in the Online Community Engagement category. Then becoming a micro-site, azgfd.gov/fishaz, the fishing report/news site averaged 150k pageviews/month and from June 3-July 11 2019, helped drive an all-time high 930 hits to license purchase “Make a payment” page (a primary goal).• Developed content marketing strategy and analytics measurement plans for internal fishing content marketing campaigns; report led and presented insights for social media campaigns and web traffic.• Public affairs strategies for fishing helped correct misconceptions that there are few fishing opportunities in the state (driving “21st Century” fishing report format), and marketed Arizona as a destination for flathead catfish. Won 2013 national (ACI) awards among state wildlife agencies -- second and third place -- in the news release category for releases on the flathead state record.• Helped skyrocket agency’s Facebook page “likes” from about 16,000 in 2013 to more than 100,000. Shot/performed agency’s first live streams on Twitter and Instagram.• Produced Operation Game Thief video series (PSAs) showcasing officers “on the ground.”

High schools beat writer, primarily covering four main high school in the city. I also shot and edited video (was "on-call" for photography) and was responsible for assigning stories and photos.In addition, I used Twitter, Facebook and blog with Wordpress to cover local sports and promote the newspaper.

Began my freelance videography, writing, photography business in April of 2010.Wrote industry reports and shot travel videos for the Bradenton Area Convention and Visitors Bureau; covered high school football (photography included) for the Tampa Tribune and Sarasota Herald-Tribune; promoted sports destinations through articles for the Sarasota Convention and Visitors Bureau.Finally, I was an outdoors columnist/freelancer for America Online's www.patch.com in Tampa Bay, Fla.

Covered the cities of Cortez and Holmes Beach on Anna Maria Island, as well as fishing, transportation and various committees.

• My main beat was the outdoors. I wrote features, columns, fishing reports, and other articles. Many columns celebrated the state’s outdoors possibilities and called for conservation. I shot photos, as well as audio and video clips for the 50,000-circulation paper. I also helped cover sports, including area high schools, colleges, IMG Academies and the 2009 Super Bowl. In September, the company laid me off, citing I was the last hired.• Appeared on CATCH47 TV shows Hooked on Fishing with Capt. Bill Miller and Average Angler Adventures, and delivered “talk back” breaking news to Bay News 9. My blog “Hook, Line & Sinker” kept readers up to date with the outdoors. Also wrote a series “Spring passport” where I shared my experiences with each West Coast spring training baseball stadium through videos, slideshows and articles.

• After a year as an agate clerk, I was promoted to writer, my beat being the 35 area high schools at the 100,000-circulation paper. I was blessed to work with writers who would move on to the New York Times (John Branch and Lynn Zinser) and Sports Illustrated (Lee Jenkins). I also covered the Denver Broncos, Denver Nuggets, Colorado Avalanche, Colorado Rockies, U.S. Olympics teams at the U.S. Olympic Training Center, PGA, Air Force Academy, Colorado University, Colorado State University, Colorado College, and other oddball events such as the Pikes Peak Hill Climb and even ... synchronized skating.