Walter Baric

Walter Baric Email and Phone Number

Market Research Leadership -- Consumer Insight and Odds Consultant to the Risk-Takers In Management and Marketing @
Walter Baric's Location
Los Angeles Metropolitan Area, United States
Walter Baric's Contact Details

Walter Baric personal email

n/a

Walter Baric phone numbers

About Walter Baric

Consumer Insights, Market Research and story-telling from the perspective of a corporate, research supplier, consultant and ad agency background.

Walter Baric's Current Company Details
Pelegrin Research Group

Pelegrin Research Group

Market Research Leadership -- Consumer Insight and Odds Consultant to the Risk-Takers In Management and Marketing
Walter Baric Work Experience Details
  • Pelegrin Research Group
    Senior Vice President
    Pelegrin Research Group 2004 - Present
    Los Angeles Ca
    On-going client contact and marketing/research consulting on consumer research programs for a wide range of Fortune 500 and other CPG clients, from the U.S. Beef Council and business product companies to a leading multi-national pet care company and consumer health companies.
  • Visto Corporation
    Manager Of Market Analysis
    Visto Corporation 2000 - 2001
    Mountain View, Ca
    Reporting to President and SVP Marketing, guided competitive/market tracking, ROI/TCO evaluations and operations research efforts as part of first Market Analysis program for corporate remote access start-up company.
  • Intel Corporation
    Senior Analyst
    Intel Corporation 1999 - 2000
    Santa Clara Ca
    Driver of International Segmentation of both Consumer & Business PC Markets, which was used to prioritize marketing targets across divisions, and leader of cross-functional team establishing a new research program for long-term Mobile Market New Product design & development.
  • The Marketing Workshop
    Senior Vice President
    The Marketing Workshop 1992 - 1997
    Greater Atlanta Area
    Directly reporting to President, drove strategic development for company, setting the new product and growth direction (doubling size in 5 years) for full-service research firm with 50+ professional staff. Managed on-going and new business programs of over a million dollars annually, including:• Guiding a major insurance group post-merger segmentation, resulting in expanded cross-sell programs and dramatic restructuring of a 100,000+ agent force.• Creating a multi-divisional ‘central information warehouse’ for a major food company to leverage new cross-industry trends, saving 30% on annual budgeting.• Iterative product concept and positioning programs leading to a successful new line launch for Bush’s Beans as part of the winning team for an American Marketing Association Edison Gold Award for New Product introduction.
  • U.S. Global Strategy Council
    Consultant
    U.S. Global Strategy Council 1991 - 1992
    Washington, Dc
    Integrated marketing/research aspects for proposed national policy on Non-Lethal Warfare, an 18 month pro-bono effort, resulting in Non-Lethal Warfare becoming a required consideration factor for U.S. military effort.
  • Hasbro
    Director Of Marketing Research
    Hasbro 1985 - 1990
    Pawtucket, Ri
    With department head responsibility, daily interaction through to Divisional Presidents and Chairman for competitive activity, consumer trends, advertising evaluation and new product programs across all divisions, building the department from 6 to 18 professionals while holding budgets to 50% of industry standard for research cost per $100 million in sales. • Achieved Market Research acceptance as insight partner on the line review boards of all divisions -- guiding the strategies, marketing programs and information/research needs for the annual roll-out of over 300 products.• Full management accountability ($2 million+ budget, staffing, program design) for competitive activity database, consumer trend analysis, advertising evaluation and new product programs across domestic divisions – with oversight of international research efforts - for five years.

Walter Baric Skills

Product Development Marketing Research Consumer Insight Segmentation Management Strategic Planning Data Analysis Quantitative Research Advertising Research Market Research Positioning New Product Introductions Tracking Systems Focus Groups New Business Development Food And Beverage Humor Multivariate Analysis Qualitative Research Mentoring Team Leadership Cpg Industry Advertising Agency Client Side Consulting Cross Functional Coordination Presentations Ideation Futures Thinking Department Budgeting Department Creation Toy/game Industry Personnel Selection/training Cross Functional Team Leadership Team Building Target Marketing

Walter Baric Education Details

Frequently Asked Questions about Walter Baric

What company does Walter Baric work for?

Walter Baric works for Pelegrin Research Group

What is Walter Baric's role at the current company?

Walter Baric's current role is Market Research Leadership -- Consumer Insight and Odds Consultant to the Risk-Takers In Management and Marketing.

What is Walter Baric's email address?

Walter Baric's email address is wb****@****rch.com

What is Walter Baric's direct phone number?

Walter Baric's direct phone number is +181855*****

What schools did Walter Baric attend?

Walter Baric attended University Of Illinois At Urbana-Champaign - College Of Business, Florida State University.

What are some of Walter Baric's interests?

Walter Baric has interest in Arts And Culture.

What skills is Walter Baric known for?

Walter Baric has skills like Product Development, Marketing Research, Consumer Insight, Segmentation, Management, Strategic Planning, Data Analysis, Quantitative Research, Advertising Research, Market Research, Positioning, New Product Introductions.

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