Walter Baric Email & Phone Number

Los Angeles, Ca, Us

Los Angeles Ca

On-going client contact and marketing/research consulting on consumer research programs for a wide range of Fortune 500 and other CPG clients, from the U.S. Beef Council and business product companies to a leading multi-national pet care company and consumer health companies.

Mountain View, Ca

Reporting to President and SVP Marketing, guided competitive/market tracking, ROI/TCO evaluations and operations research efforts as part of first Market Analysis program for corporate remote access start-up company.

Santa Clara Ca

Driver of International Segmentation of both Consumer & Business PC Markets, which was used to prioritize marketing targets across divisions, and leader of cross-functional team establishing a new research program for long-term Mobile Market New Product design & development.

Greater Atlanta Area

Directly reporting to President, drove strategic development for company, setting the new product and growth direction (doubling size in 5 years) for full-service research firm with 50+ professional staff. Managed on-going and new business programs of over a million dollars annually, including:• Guiding a major insurance group post-merger segmentation, resulting in expanded cross-sell programs and dramatic restructuring of a 100,000+ agent force.• Creating a multi-divisional ‘central information warehouse’ for a major food company to leverage new cross-industry trends, saving 30% on annual budgeting.• Iterative product concept and positioning programs leading to a successful new line launch for Bush’s Beans as part of the winning team for an American Marketing Association Edison Gold Award for New Product introduction.

Washington, Dc

Integrated marketing/research aspects for proposed national policy on Non-Lethal Warfare, an 18 month pro-bono effort, resulting in Non-Lethal Warfare becoming a required consideration factor for U.S. military effort.

Pawtucket, Ri

With department head responsibility, daily interaction through to Divisional Presidents and Chairman for competitive activity, consumer trends, advertising evaluation and new product programs across all divisions, building the department from 6 to 18 professionals while holding budgets to 50% of industry standard for research cost per $100 million in sales. • Achieved Market Research acceptance as insight partner on the line review boards of all divisions -- guiding the strategies, marketing programs and information/research needs for the annual roll-out of over 300 products.• Full management accountability ($2 million+ budget, staffing, program design) for competitive activity database, consumer trend analysis, advertising evaluation and new product programs across domestic divisions – with oversight of international research efforts - for five years.

Master Of Science (Ms), Advertising

Activities and Societies: James Webb Young Fellow, Research Assistant

Bachelor Of Science (Bs), Advertising

Activities and Societies: Founding president of FSU Ad Club