Walter Barone Email & Phone Number

Italy

Milano, Lombardia, Italia

Building digital strategies and web solutions across Europe. Managing web and e-commerce activities.- Responsible for P&L, digital and e-commerce kpis.- Supervisor of web content and performances.- Coordinate web and e-commerce implementations.- Coordinate digital content strategy.- Coordinate UX and UI- E-commerce project manager through AGILE mindset and SCRUM method.- EtoE testing, integrations and bug fixing.- CRM and Mobile apps solutions, strategies and… Show more Building digital strategies and web solutions across Europe. Managing web and e-commerce activities.- Responsible for P&L, digital and e-commerce kpis.- Supervisor of web content and performances.- Coordinate web and e-commerce implementations.- Coordinate digital content strategy.- Coordinate UX and UI- E-commerce project manager through AGILE mindset and SCRUM method.- EtoE testing, integrations and bug fixing.- CRM and Mobile apps solutions, strategies and activities.- Support strategies and activities in local Markets: Paid Media, Brand & Marketing campaigns, sales & business development.- Cooperate with different stakeholders in cross-functional and omni-channel projects in the automotive environment. Show less

Italia

Helping companies and new startups to develop digital strategies and to implement a strong digital trasformation.360 ° digital consultancy starting from the development of a coherent and engaging digital communication and solid online presence. Implementation of a digital marketing plan and and improvement of the customer experience. Review of e-commerce performances and digital KPIs analysis.- Creation of a Digital Brand Identity- study of customer's behavior and analysis of… Show more Helping companies and new startups to develop digital strategies and to implement a strong digital trasformation.360 ° digital consultancy starting from the development of a coherent and engaging digital communication and solid online presence. Implementation of a digital marketing plan and and improvement of the customer experience. Review of e-commerce performances and digital KPIs analysis.- Creation of a Digital Brand Identity- study of customer's behavior and analysis of buyer person- Creation of a marketing, commercial and editorial plan in the principal digital channels.- Improvement of Functionality, UI and UX e-commerce- Development of an omni-channel strategy during customer journeys and touch-points.- Analysis and improvement of digital KPIs- Revenues, CTR, Conversion and other important e-commerce KPIs- Creation and development of SEO and SEM plans- Development of Digital ADV Plan Show less

Roma, Lazio, Italia

Head of Digital for the Brand Fashion Doppelgänger Roma.As Head of Digital of the Brand I manage the digital and e-commerce business development. I'm in charge of coordinate the internal e-commerce and digital team, external digital partners and suppliers with the aim of making digital and the e-commerce platform the company's core business.Specifically I deal with:- Digital Investments to develop digital communication and e-commerce strategies.- Budget management… Show more Head of Digital for the Brand Fashion Doppelgänger Roma.As Head of Digital of the Brand I manage the digital and e-commerce business development. I'm in charge of coordinate the internal e-commerce and digital team, external digital partners and suppliers with the aim of making digital and the e-commerce platform the company's core business.Specifically I deal with:- Digital Investments to develop digital communication and e-commerce strategies.- Budget management for digital adv and e-commerce platform development- Team leader of the e-commerce and digital communication teams- Coordinator of external partners (System integrators, Web Agencies, Shooting Agencies)- Creation and development of digital strategic plan.- Creation and development of digital marketing and editorial plan. In 6 months we have improved social interaction rate by 70%. Set up a solid marketing and editorial calendar which has led to an improvement of digital marketing KPIs.- Digital Brand Identity development- E-commerce platform development, (UI, UX improvement, functionality to develop a success customer experience and achieve all KPI goals: ROI, Revenues, Stock Turn Over and other principal e-commerce KPIs). In 6 months we have improved year by year all the main e-commerce KPIs: + 110% increase in orders. 70% increase in traffic. +100% Conversion Rate.- ADV plan development (Managing Budget fo: Google Ads, Social ADS, Digital Influencer Marketing,)- Creation of reports and analysis of digital and social performances in all acquisition steps during purchase funnel.- E-commerce performance analysis and store management. (Commercial and promotional plans, product categories performances, Analysis sell out - Best Sellers, Slow Sellers, etc.). Show less

In the role of Digital project manager and innovator, I managed the entire digital transformation process of 2 "digital and e-commerce" departments in the holding group.I was digital manager of the digital team for the two Brand Fashion "ALCOTT" and "GUTTERIDGE". In the specific I was in charge of:- The whole process of re-platforming e-commerce platforms for both company brands. Migration from IBM system (web-phere) to Salesforce E-commerce.- Digital project manager using AGILE… Show more In the role of Digital project manager and innovator, I managed the entire digital transformation process of 2 "digital and e-commerce" departments in the holding group.I was digital manager of the digital team for the two Brand Fashion "ALCOTT" and "GUTTERIDGE". In the specific I was in charge of:- The whole process of re-platforming e-commerce platforms for both company brands. Migration from IBM system (web-phere) to Salesforce E-commerce.- Digital project manager using AGILE mindset and SCRUM method- UX and UI development management- Creation of e-commerce functionalities performances, Salesforce Commerce Cloud platform integrations.- Correct Integrations with :Erp systems, middleware, PIM, Marketing Automation Solutions, Digital Analytics, Social Media in order to support the digital marketing and e-commerce teams.Responsible for the 2 e-commerce platforms and the Digital teams, I wan in charge of digital marketing communication and e-commerce strategies for both brands. Which led the companyin two years to obtain imported results in digital communication and international e-commerce development. Development of omni-channel strategies and introduction of Artificial Intelligence in e-commerce systems and creation of all customer journeys. All these implementations helped the team to led to a 200% increase in e-commerce ROAS in less than 2 years. 100% increase of Conversion Rate. Reduce 100% drops during checkout. 300% increase in qualified traffic and leads acquisition.Responsible of:- development of e-commerce platforms and communication with system integrators and web / social agencies.-Development of digital marketing strategies-Marketing Automation Development, Artificial Intelligence for e-commerce, Customer Journey and digital customer experience-Development of e-commerce and digital data analysis teams-SEO and SEM strategies-Social and digital communication strategies Show less

Napoli

As digital Marketing Mangager, I design, manage and analyze digital strategy and operations of 2 International Fashion Brands "ALCOTT" and "GUTTERIDGE". I am in charge of:- Web marketing Strategy and Operations- Purchase Funnel Strategy (drive to site)- SEO Strategy and Optimization- PPC Campaigns, Adwords - Web Analytics. Google Analytics and relevant Digital KPisAs E-commerce Manager, I manage 2 e-commerce platforms www.alcott.eu and www.gutteridge.com. IBM… Show more As digital Marketing Mangager, I design, manage and analyze digital strategy and operations of 2 International Fashion Brands "ALCOTT" and "GUTTERIDGE". I am in charge of:- Web marketing Strategy and Operations- Purchase Funnel Strategy (drive to site)- SEO Strategy and Optimization- PPC Campaigns, Adwords - Web Analytics. Google Analytics and relevant Digital KPisAs E-commerce Manager, I manage 2 e-commerce platforms www.alcott.eu and www.gutteridge.com. IBM Websphere E-commerce Platform. In specific, I am in charge of:- User Experience- Web sites functions - Web sites layout- Categories and Product management. Photos.- content creator.- Digital Store Manager and E-commerce AnalystIn addition to support logistic and IT department Show less

Naples Area, Italy

Social Media Consultant for Fashion Brand and Catering and Food & Beverage Company.- Created and Managed Official Social Media Profiles ( Facebook, Instagram, Twitter, Linkedln)- Implemented SMO and social media strategies.- Increased post quality and lead generation solutions.- Post Interaction +100% in 4 month. +200 comments and conversations. +60% Page Likes. +70% followers compared same period past year.- +30% CTR on the website.- Created and managed SOCIAL Ads… Show more Social Media Consultant for Fashion Brand and Catering and Food & Beverage Company.- Created and Managed Official Social Media Profiles ( Facebook, Instagram, Twitter, Linkedln)- Implemented SMO and social media strategies.- Increased post quality and lead generation solutions.- Post Interaction +100% in 4 month. +200 comments and conversations. +60% Page Likes. +70% followers compared same period past year.- +30% CTR on the website.- Created and managed SOCIAL Ads Campaigns. Facebook Ads, Instagram Ads. Show less

Naples Area, Italy

Supervisor of digital marketingand web strategies for the holding group DEAMI (Design, Engineering, Architectural, Metal Industry) and all company's divisions:- Italian Interior Style (italianinteriorstyle.com) : Italian Luxury Furniture and Interior Design.- Napolinfissi (http://napolinfissi.it)- Costruzioni Acciaio- Metedil Costruzioni (metedil.it)- Linea Inox Metedil- Costruzioni Chiavi in Mano.I was in charge of building a solid and recognizable digital Brand… Show more Supervisor of digital marketingand web strategies for the holding group DEAMI (Design, Engineering, Architectural, Metal Industry) and all company's divisions:- Italian Interior Style (italianinteriorstyle.com) : Italian Luxury Furniture and Interior Design.- Napolinfissi (http://napolinfissi.it)- Costruzioni Acciaio- Metedil Costruzioni (metedil.it)- Linea Inox Metedil- Costruzioni Chiavi in Mano.I was in charge of building a solid and recognizable digital Brand Identity. Inbound and Outbound digital Marketing Strategies and social Brand Communication.- Built Digital Company Presence.- Managed websites UX, content creation, checkout flow to drive traffic and convesions.- Developed Digital Strategies for the year 2017/2018. Increased MROI of 180%.- Created website content for all divisions. ( 7 different websites with specific and relevant content)- Created and managed all Official Social Media Profiles ( Facebook, Twitter; Linkedln, Instagram): created company's profiles, managed social media communication, developed social interaction with followers: Increased 200% follower-interactions (Likes, comments, shares). Increased 100% social presence, posting every day for every Official Social Account.- Created content for E-mail Marketing and developed a relevant email marketing strategy and calendar for all divisions. Increased Open Rate over 15% and CTR by 3%.- Developed and improved a constant and focused SEO and SMO strategy.- Lead Generation solutions.- Social Advertising: Facebook Ads and Instagram Ads.- Analyzed relevant and essential KPIs for marketing department and analyzed webiste traffic through Google Analytics.- Managed and Developed with a team of 4 people a complete Re-branding of "Arredare Subito" in "Italian Interior Style to respond better to the new market niche (Italian Luxury Furniture). New Target. New Digital Presence. New Communication. New brand Name. Show less

San Francisco Bay Area, Stati Uniti

- Inbound and Outbound marketing strategies- Created and managed all social media official profiles: Facebook, Twitter, Instagram, Pinterest, Linkedln- Content Marketing Editor.- Facebook Ads; Instagram Ads.- Analysing KPIs and performance metrics, MROI - Managing the pre-order campaign on Kickstarter - SEO- SMO - E-commerce- Analysed Revenues stream

San Francisco Bay Area, Stati Uniti

Developed digital business strategies with responsibility of driving Brand Awareness, generating Leads and penetrating the U.S. Market.- Analysed competitors in the US Market.- Evaluated business and profit opportunities in Freemium business model.- Created direct email marketing solutions to expand company’s network in the Bay Area. - Created Social Media solutions and content marketing to increase user’s engagement- Managed web UX, web content and digital performances… Show more Developed digital business strategies with responsibility of driving Brand Awareness, generating Leads and penetrating the U.S. Market.- Analysed competitors in the US Market.- Evaluated business and profit opportunities in Freemium business model.- Created direct email marketing solutions to expand company’s network in the Bay Area. - Created Social Media solutions and content marketing to increase user’s engagement- Managed web UX, web content and digital performances. - Improved customers’ social experiences.- Generated leads: 1000 new leads; 200 new users; 40 influencers. (increased by 30% in a quarter)- Increased MROI and conversion rate.- Closed deals and sales - SEO & SMO optimisations.- Relationship with influencers, opinion leaders, journalists, bloggers in the Entrepreneurship and Startup environment.- Evaluated new Event Marketing opportunities and sponsorships in the Bay Area. Show less

San Francisco Bay Area, Stati Uniti

Blogging as my personal passion in order to describe what is inspiring for a modern and urban life-style.My Blog is about:-Trend setting inside Urban life-style. - Music Movements.- Fashion and Life-style- Art, Street Art and Design.

San Francisco Bay Area, Stati Uniti

analysed trends, new technology and competitive landscape in the Automotive Industry in order to find and propose new disruptive digital business model and innovative business opportunities using VR technology.- Automotive and E-commerce landscape analysis.- Competitors analysis.- Brand awareness evaluation and digital strategies.- Lead Generation.- Innovative and disruptive digital business Model in Leasing and Share-Economy Market.- VR and 360° camera Technology… Show more analysed trends, new technology and competitive landscape in the Automotive Industry in order to find and propose new disruptive digital business model and innovative business opportunities using VR technology.- Automotive and E-commerce landscape analysis.- Competitors analysis.- Brand awareness evaluation and digital strategies.- Lead Generation.- Innovative and disruptive digital business Model in Leasing and Share-Economy Market.- VR and 360° camera Technology implementations on website.- Advised new Social Media Strategies to increase MROI by 180%.- Event and Guerilla Marketing strategies to support omni-channel campaigns. Show less

San Francisco Bay Area, Stati Uniti

Analysed competitive landscape and proposed a marketing strategy for Gary Farrell Winery. Designed a new and disruptive advertising campaign, specific landing page, content marketing, social media strategies to reach the LGBT Community.- Analysed competitive landscape of Beverage Industry (Wine Sector).- Brand Evaluation.- New target Audience LGBT Community.- Inbound Marketing Strategies.- New Marketing Campaign. (Strategic, Creative and Media Brief).- New Advertising… Show more Analysed competitive landscape and proposed a marketing strategy for Gary Farrell Winery. Designed a new and disruptive advertising campaign, specific landing page, content marketing, social media strategies to reach the LGBT Community.- Analysed competitive landscape of Beverage Industry (Wine Sector).- Brand Evaluation.- New target Audience LGBT Community.- Inbound Marketing Strategies.- New Marketing Campaign. (Strategic, Creative and Media Brief).- New Advertising Campaign. (Specific Tagline, Print ads and Commercial)- Designed new Product Design and Packaging- Designed new Marketing and Social Media Campaign.- Designed new Landing Page.- Designed new Print Ads.- Created new TV/ online Commercial.- Lead Generation.- New target Communication.- Social Responsibility Strategy.- Event Marketing (Found Raising against the " Sexual Orientation Bullying").- Guerilla Marketing Campaign.- Channel Marketing strategies- MROI / Profit / Sales / Budget forecast Show less

Napoli, Italia

As Brand Manager, I analysed Business Opportunities, new Market Segments, Target Audience.Helped the Luxury shoes-design Laboratory to implement Corporate Brand Strategies and support the company to launch a new marketing campaign for the new Brand “History by Guglielmo Barone” in 2013. Generated leads / sales: Relationship with international and national clients. 10 New International clients.Managed relationship with clientsIdentified sales and market opportunities.Channel… Show more As Brand Manager, I analysed Business Opportunities, new Market Segments, Target Audience.Helped the Luxury shoes-design Laboratory to implement Corporate Brand Strategies and support the company to launch a new marketing campaign for the new Brand “History by Guglielmo Barone” in 2013. Generated leads / sales: Relationship with international and national clients. 10 New International clients.Managed relationship with clientsIdentified sales and market opportunities.Channel Marketing strategies.Managed Event Marketing campaign at MICAM Fair, Milan 2013. Analysed and improved MROI of 30% in 2013 compared 2012.Accounting and Budgeting. Evaluated economic and financial Performances and forecasts. Show less

Arezzo, Italia

My job consisted in supporting the Retail-Team in the following activities: National and international development of corporate brands “IDO” and “SARABANDA”; Business development in the Retail sector and national and international implementation of both direct and franchising stores; Accounting. Economic Performances. Sales. Event Marketing: managing team for the stands IDO & Sarabanda at "Pitti bambino" Fair, Florence; Competitor analysis; Direct/franchising… Show more My job consisted in supporting the Retail-Team in the following activities: National and international development of corporate brands “IDO” and “SARABANDA”; Business development in the Retail sector and national and international implementation of both direct and franchising stores; Accounting. Economic Performances. Sales. Event Marketing: managing team for the stands IDO & Sarabanda at "Pitti bambino" Fair, Florence; Competitor analysis; Direct/franchising outlets management and relationship with the store-managers; Channel marketing strategies; Merchandise management; Marketing strategies and programs elaboration for the Retail area.In the second part of my job training, I worked as assistant store-manager at “Sarabanda” store in Arezzo. My main activities were: Store management; Sale assistance and customer service; Product assortment; Visual merchandising; In-store marketing strategies elaboration; Event Marketing solutions. Show less

Master’S Degree, International Marketing

Activities and Societies: Adverting Team Sales Team Public Relation Team Social Media Team Marketing Analytics Team New Product.

Business, Business/Managerial Economics

This fast-paced entrepreneurship course is designed to give me the tools required to refine, launch, and grow a startup business.

Laurea Magistrale In Economia E Management, Business/Managerial Economics, 110 Cum Laude For High Academic Performances

Master's degree (2 years) in economics and management with a specific specialization in "Business Administration". This master encompassed.

Associate’S Degree, Retail Management

Activities and Societies: Consulting Retail Management projects for Leader Retail Groups in different Business Sectors. "Camomilla.

Bachelor’S Degree, Business/Managerial Economics

Bachelor's Degree (3years) in Economics and Business. I attended compelling courses and managed several team projects during my career.

Marketing & Service Management, Marketing

Thanks to this course, I improved and developed new skills in the field of Digital & Unconventional Marketing and Relationship Marketing.

Education record