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A marketing and advertising leader with 20+ years of experience crafting strategies, building teams, and igniting growth for brands at the local, national, and international levels. I thrive on building high-performing teams, crafting compelling brand narratives, and transforming organizations to achieve greater market impact and profitability. Proven success in developing and executing innovative campaigns that drive results. My passion lies in delivering exceptional client experiences, fostering positive cultures, and exceeding business goals. Key Achievements Include: ✅ Recognized for generating $10M+ in revenue growth through new business and organic efforts, securing 15+ new clients in the past decade✅ Built a network and secured the participation of 10+ collaborators spanning specialized companies to independent professionals across various marketing and advertising disciplines to collaborate on marketing and advertising projects✅ Recruited as the executive leader overseeing a team of 25 resources, focusing on turning around the organization, restructuring the leadership team, and developing and launching a 3-pronged business plan focused on culture, clients, and reputation, putting finances in order, improving talent engagement, and driving overall financial growth✅ Managed a team of 90 resources, including 9 direct reports, in growing critical clients such as Kraft, SCJ, Mitsubishi Motors, Beiersdorf, Empresas Polar, Zurich Insurance, and BanCaribe, ensuring the highest level of customer service and profitability✅ Leveraged expertise and cross-selling capabilities to expand sales with existing clients, growing revenue 3X for the organizationContact me through this profile if you wish to connect.
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Senior Vice President MarketingFinhabitsChicago, Il, Us
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FounderThe Collab Hub Nov 2023 - PresentChicago, Il, Us• Founded an organization of independent marketing talent focused on connecting, collaborating, unlocking, and flawlessly executing growth opportunities for clients, delivering a more flexible, efficient, and modern approach to marketing services. • Leveraged expertise and best practices to develop the business model, brand, and plan for a successful business launch. • Built a network and secured the participation of 10+ collaborators spanning specialized companies to independent professionals across various marketing and advertising disciplines to collaborate on marketing and advertising projects. • Authored various thought leadership articles published on LinkedIn, generating thousands of impressions with positive feedback. -
President - General ManagerCaptura Group - Hispanic Advertising Agency Nov 2019 - Sep 2023San Diego, Ca, Us• Recruited as executive leader overseeing a team of 25, focusing on turning around the organization, restructuring the leadership team, and developing and launching a 3-pronged business plan focused on culture, clients, and reputation.• Transitioned the organization’s positioning and capabilities into a competitive full-service agency while embracing its legacy DNA as a multicultural and digital shop. • Utilized partnerships and new hires to expand agency offerings to include production, influencer, and public relations capabilities. • Directed team that secured 5 new clients, representing 15% increase in revenue.• Led the organization in collaborating with Pringles in a Super Bowl spot for Super Bowl LVI.• Recognized by Hispanic Marketing Council (HMC) and the American Advertising Federation (AAF) as best in class for agency work. • Secured and managed various clients, including the American Red Cross, AARP Foundation, Kellogg North America, Fiesta Insurance, Dairy Farmers of America, 99 Cent Store, Geisinger Health, and General Mills. • Awarded the Sojourner Truth award from Kellogg. -
Chief Marketing And Communications OfficerResidential Real Estate Council Mar 2019 - Oct 2019Chicago, Il, Us• Hired to restructure and redefine the marketing and communications function, consolidating the Marketing and Communications teams, achieving better efficiencies and more cohesive brand messaging, and securing a 50% sales increase in essential revenue generated products. • Managed the 1st-ever fully integrated marketing campaign for the organization’s flagship event, Sell-a-bration, successfully achieving the sales goals in record time. -
Managing DirectorRest Of The World Jul 2017 - Mar 2019Austin, Texas, Us• Partnered with the agency founder to define the organization’s positioning and go-to-market strategy, establishing, and leading the business efforts of the start-up agency that secured 4 new clients within the 1st year. • Oversaw client relationships, strategic planning, agency administration, prospecting, and pitching agency to potential clients, generating $800K in revenue within the 1st year of operation.• Created strategy and oversaw the entire production process of digital and social campaigns, generating millions of impressions and over 22K active engagements on the brand’s FB page. -
Svp Strategic Planning And Svp Acct Management Director Fcb ChicagoFcb Global Jul 2014 - Jul 2017New York, New York, Us• Promoted up through the organization to CEO before leaving Venezuela, remaining with the organization, and transitioning into SVP positions following a relocation within the US.• Performed in a dual role, including building the multicultural business for FCB Chicago and leading the strategy team for the State Farm account, focusing on Direct Marketing.• Developed and implemented the Direct Marketing strategy concerning onboarding new auto insurance customers for State Farm, generating an over 2% improvement in retention rate. • Led the Direct Marketing implementation of State Farm’s insurance business during the brand’s reframing transition, including tone, personality, messaging hierarchy, and audience segmentation in both the general and Hispanic markets.• Produced multi-channel advertising strategies for the US Hispanic market, supporting current agency clients such as T-Mobile, Cox Communications, Biogen, Janssen, Empresas Polar, and Sears. -
General ManagerFcb Global Jan 2010 - Jul 2014New York, New York, Us• Restructured the Creative team and established an innovative culture that positioned FCB Venezuela among the top 3 creative agencies in the country, including its 1st recognition at Cannas Lions.• Managed a team of 90 resources, including 9 direct reports, in growing critical clients such as Kraft, SCJ, Mitsubishi Motors, Beiersdorf, Empresas Polar, Zurich Insurance, and BanCaribe, ensuring the highest level of customer service and profitability.• Led the transformation of FCB Venezuela into 1 of the top-ranked agencies in the country in revenue and creative reputation with an annual revenue of over $8M. • Delivered 4 consecutive years of top-line and bottom-line growth for FCB Venezuela, utilizing an aggressive, innovative business acquisition strategy, organic growth, and cost efficiencies.• Launched the digital and social capability for FCB Venezuela, transforming it into a significant source of organizational revenue.
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Management And Planning DirectorFcb Global Sep 2003 - Jan 2010New York, New York, Us• Launched the Strategic capability and turned it into an agency differentiator and competitive advantage, generating an incremental 5% revenue of the entire in both Venezuela and Puerto Rico.
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Vp Strategic PlanningFcb Global Sep 2000 - Sep 2003New York, New York, Us• Launched the Strategic capability and turned it into an agency differentiator and competitive advantage, generating an incremental 5% revenue of the entire in both Venezuela and Puerto Rico.
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Country Director And Regional Account DirectorIpsos Asi Venezuela Jan 2000 - Sep 2000Paris, FrResponsible for opening IPSOS ASI country office in Venezuela. Developed the company to grow in over 500% in billings. Responsible for managing Advertising Research for Procter & Gamble in the Latin American Region. -
Research AnalystGtech Latin America Division 1999 - 2000London, GbDesigned and led qualitative and quantitative research projects across Latin America.Analyzed research data to provide marketing recommendations for game designs.Collaborated in the design of electronic lottery games for Latin America.Responsible for developing marketing plans for small markets.Vendor vetting and management. -
Group DirectorMercedes Hercules Y Asociados 1992 - 1997
Walter Boza Skills
Walter Boza Education Details
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University Of Southern CaliforniaCommunication Management -
Ucab - Universidad Católica Andrés BelloCommunication
Frequently Asked Questions about Walter Boza
What company does Walter Boza work for?
Walter Boza works for Finhabits
What is Walter Boza's role at the current company?
Walter Boza's current role is Senior Vice President Marketing.
What is Walter Boza's email address?
Walter Boza's email address is wa****@****oup.com
What is Walter Boza's direct phone number?
Walter Boza's direct phone number is +156130*****
What schools did Walter Boza attend?
Walter Boza attended University Of Southern California, Ucab - Universidad Católica Andrés Bello.
What skills is Walter Boza known for?
Walter Boza has skills like Advertising, Strategy, Marketing Strategy, Leadership, Integrated Marketing, Marketing Communications, Digital Marketing, Digital Strategy, Account Management, Strategic Thinking, Marketing, New Business Development.
Who are Walter Boza's colleagues?
Walter Boza's colleagues are Alicia Arellano, Lourdes Garcia, Camila Mendez, Grecia Alexandra Cacheux Fernandez, Janice Yang, Marielena Banuelos, Alejandro Ortiz.
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