Walter Coyle Email & Phone Number

New York City Metropolitan Area

New York City Metropolitan Area

Founder & CEO of luxe collective group, a media agency with a performance-first approach tailored for luxury and premium brands. Under his leadership, the agency has evolved from a department within a full-service agency to a stand-alone media-only entity to a data-driven, cross channel planning and buying agency with demonstrated expertise across all platforms. The agency is focused on gaining an intimate understanding of a client’s brand, competitive environment, current and potential prospects and utilizes established comprehensive, top-notch media and omnichannel tools to craft winning solutions that meet client objectives.Additionally, he has created a unique collaborative partner-first environment which supports employee growth and optimizes for client success.

New York City Metropolitan Area

As President of Pedone Media, cemented the agency’s positioning as the media planning and buying agency for a who’s who of global and emerging premium and luxury consumer brands. Led the agency to record growth managed an expanding team and partner agencies led the client relationship, strategy and campaign management for leading prestige and luxury CPG, beauty, fragrance, wellness and lifestyle brands including:H&M, L’Oréal (Matrix Haircare – Biolage, Essie Nail, Vichy, Clarisonic), Lacoste, The Swatch Group (Omega, Tissot, Rado, Longines, Brequet, Blancpain, Glashutte Original) Burt’s Bees, Clarins, Clarins Fragrance Group, Burberry Fragrance, John Hardy and Hermès.

New York City Metropolitan Area

As EVP of Pedone Media, I launched this new business unit of Pedone, our parent agency, architecting the business planning and strategy, building the division from the ground up to over $100MM in agency billings. Built and developed a team of media planning professionals; owned all new business development. Our client roster included: Cumberland Packing Corp (Sweet’N Low, Sugar in the Raw) World Kitchen (Corningware, Pyrex), 1-800- Flowers, The Waldorf Astoria, Taubman Malls (The Mall at Short Hills, West Farms, Stamford Town Center, MacArthur Center) The Mills Corporation (later acquired by Simon Malls) Smith & Wollensky Restaurant Group, Ruth’s Chris Steak House and Erie Insurance.

New York City Metropolitan Area

Key architect of the phenomenally-successful GTM strategy and media work for Ikea to the entire North American market. Owned media strategy and account portfolio for marquee agency brands including Tanqueray, Foot Locker and early introductory work for the wildly successful Old Navy brand in the U.S.