Walter Firgau

Walter Firgau Email and Phone Number

Specialist in organising, interrogating and analysing survey data with SPSS & Q @
Walter Firgau's Location
Greater Sydney Area, Australia
Walter Firgau's Contact Details

Walter Firgau personal email

n/a
About Walter Firgau

Walter Firgau is a Specialist in organising, interrogating and analysing survey data with SPSS & Q at Independent. He possess expertise in segmentation, customer insight, brand equity, quantitative research, knowledge management and 15 more skills. He is proficient in German and English.

Walter Firgau's Current Company Details
Independent

Independent

Specialist in organising, interrogating and analysing survey data with SPSS & Q
Walter Firgau Work Experience Details
  • Independent
    Freelance Quantitative Market Research Specialist
    Independent Aug 2016 - Present
    Sydney, Australia
    Providing operational support for research agencies across all steps of the quantitative market research process. From questionnaire design, field management, data processing and analytics to reporting.
  • The Reptrak Company
    Director Data Analytics Apac At The Reptrak Company
    The Reptrak Company Sep 2020 - Nov 2024
    Key responsibilities at RepTrak included:- Overall responsibility for managing, structuring, analysing and reporting survey data for all syndicated and client-specific studies conducted across the APAC region.- Creation and maintenance of respondent-level and aggregated database to support, fast, efficient and high-quality reporting.- Primary contact for all data enquiries including longitudinal analysis and regression models.- Managed fieldwork and data analysis for key stakeholder surveys, ensuring accuracy and fast turn-around.- Provided strategic support to APAC management, Account Managers, and New Business Developers, contributing to effective acquisition and retention strategies.
  • The Reptrak Company
    Manager Data Science
    The Reptrak Company Jul 2018 - Sep 2020
    Sydney, Australia
  • Amr Australia
    Senior Research Specialist
    Amr Australia Jul 2017 - Jul 2018
    Sydney, Australia
    Responsibilities & Achievements:- Oversaw project management, data analysis and reporting of AMR’s syndicated reputation tracking studies, supporting corporate and charity sector clients.- Project lead on several complex research studies for government and industry clients.- Developed an efficient data analysis and reporting structure for tracking studies, significantly reducing delivery times while maintaining high data accuracy.- Created automated visualisation tools for weekly and monthly tracking using MS Excel.
  • Bastion Latitude
    Research And Technology Director
    Bastion Latitude Jul 2015 - Aug 2016
    Sydney, Australia
    Responsibilities & Achievements:- Primary contact for tracking and quantitative ad hoc studies, specialising in brand equity.- Successfully managed a store-level shopper experience program for a national retailer (1,200 outlets), overseeing data collection, retailer liaison, and reporting through a customised dashboard.- Operational lead for scripting and panel management of stakeholder surveys, ensuring smooth execution and data integrity.
  • Added Value Australia
    Associate Director
    Added Value Australia May 2010 - Jul 2015
    Sydney, Australia
    Quant specialist with focus on brand equity and segmentation across a variety of national and international clients
  • Added Value Australia
    Global Intranet Manager
    Added Value Australia May 2008 - Dec 2013
    Nuremberg / Sydney
    Conceptual and day-to-day responsibility for Added Value's world wide intranet. Collaboration with global management, client and practitioner teams to provide an efficient platform for knowledge sharing across all our offices.
  • Icon Added Value
    Senior Manager
    Icon Added Value May 2008 - Apr 2010
    Nuremberg, Germany
  • Added Value Australia
    Associate Director
    Added Value Australia Jan 2006 - Apr 2008
    Sydney, Australia
  • Icon Added Value
    Senior Manager Knowledge Management
    Icon Added Value May 2003 - Dec 2005
    Nuremberg, Germany
  • Portamundi Internet Agency
    Marketing Director
    Portamundi Internet Agency Oct 1999 - Apr 2003
    Nuremberg, Germany
  • Icon Brand Navigation
    Senior Manager
    Icon Brand Navigation Mar 1993 - Sep 1999
    Nuremberg, Germany
  • Gfk Marktforschung
    Project Manager
    Gfk Marktforschung 1991 - 1993
    Nuremberg, Germany

Walter Firgau Skills

Segmentation Customer Insight Brand Equity Quantitative Research Knowledge Management Marketing Research Advertising Research Market Research Consumer Behaviour Intranet Fmcg Competitive Intelligence Content Management Brand Health Tracking Knowledge Sharing Analytics Strategy Marketing Strategy Consumer Behavior Marketing

Walter Firgau Education Details

Frequently Asked Questions about Walter Firgau

What company does Walter Firgau work for?

Walter Firgau works for Independent

What is Walter Firgau's role at the current company?

Walter Firgau's current role is Specialist in organising, interrogating and analysing survey data with SPSS & Q.

What is Walter Firgau's email address?

Walter Firgau's email address is w.****@****.com.au

What schools did Walter Firgau attend?

Walter Firgau attended Friedrich-Alexander-Universität Erlangen-Nürnberg, Emil-Von-Behring Gymnasium, Spardorf.

What are some of Walter Firgau's interests?

Walter Firgau has interest in Yoga, Football (Watching Not Playing), Books, Cycling.

What skills is Walter Firgau known for?

Walter Firgau has skills like Segmentation, Customer Insight, Brand Equity, Quantitative Research, Knowledge Management, Marketing Research, Advertising Research, Market Research, Consumer Behaviour, Intranet, Fmcg, Competitive Intelligence.

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