Chief Executive Officer
Current▪️Nominated For Breakout Brand Of The Year By Bodybuilding.com▪️ Grew online traffic from 500 sessions to over 15000/day from organic content marketing strategies. ▪️ Onboarded full product line at GNC, Bodybuilding.com, Muscleandstrength.com in 2020.▪️ Onboarded full product line at Kroger, Vitacost, Vitamin Shoppe, and the largest natural foods distributor in the US, UNFI (United Natural Foods International) in 2021-22. Onboarded with iHerb.com 2023.▪️ Voted Top 10 Sports Nutrition Blogs And Top Fitness Blogs And Websites of 2020, 2021, and 2022 by Feedspot.com▪️Strategic Management and Development of Sales and Marketing Structure, Brand Conceptualization, Creation, and Development. ▪️Implemented all facets of marketing strategy including but not limited to: Email Marketing, Affiliate Marketing, Content Marketing Strategy, Social Media Marketing, Print, Media Relations, Post Purchase Loyalty Programs, Direct Marketing Materials, Customer Marketing, Brand Standards and Guidelines, and Brand advocacy programs. ▪️Created and implemented B2B Retail and Wholesale channel sales strategy and structure.▪️Developed and created all marketing creative and collateral to support sales and marketing strategy.Built and created eCommerce website, wrote all product copy, and implemented integrated marketing applications to derive optimal conversion rates. ▪️Created high-quality, relevant, and resonating content to drive customer engagement and increase organic search traffic through SEO and SEM.▪️Strategized, created, and executed hundreds of Facebook marketing ad campaigns, and derived positive ROAS 3+ for conversion campaigns. Created lead generation ads, achieving over 200,000 subscribers.▪️ Implemented SMS strategy and captured 50,000 subscribers, in 12 months. ▪️Responsible for corporate culture growth, change management, and strategic operations