Walter Douglas Email & Phone Number

Chicago, Illinois, United States

As an Associate Manager of Owned Media Strategy at Foot Locker, I leverage my expertise in lifecycle and CRM marketing to develop and execute strategic plans for email, SMS, and push communications. Collaborating with eCommerce, brand, and digital marketing experts, I drive customer engagement and sales by proposing innovative ideas, optimizing campaigns.

Chicago, Illinois, United States

Division: Social Impact & Inclusion Communications & MarketingAccounts: McDonald's, NextEra Energy Resources, Walmart

Chicago, Illinois, United States

• Formulated an all-encompassing marketing plan to drive the successful launch of Truly Tequila Soda in 2024 by comprehensively understanding the brand’s history and market structure, including strengths, weaknesses, and.
• Drove consumer engagement and purchase intent by analyzing and segmenting target consumer and shopper audiences through creating a Qualtrics tequila questionnaire that garnered insights from over 120 respondents
• Enhanced brand reach and influence through a targeted influencer collaboration strategy, evaluating reach, engagement, and brand alignment, leading to the creation of five impactful campaigns
• Implemented effective e-commerce-driven social media integration with QR codes for Truly Tequila tastings, amplifying brand visibility and building customer interest ahead of the spring product launch

Chicago, Illinois

• Led all high school teachers in the Noble Charter Network in charge of reading instruction; responsible for boosting students' scores from 37% to 46% for 2019-2020 PSAT interim exam
• Collected and analyzed both qualitative and quantitative data on 30+ student performances to develop interventions tailored to specific groups and individual students
• Collaborated with teachers, students, administrators, and families to create student Individualized Education Plans (IEPs); detailed student special education services and legally secured access to supports
• Constructed long-term instructional plans, wrote daily lessons, modified class materials, and delivered instruction for 10th - 11th grade World Literature and American Literature courses

Chicago

• Chosen from a competitive pool of applicants to join this national teacher corps of recent college graduates and professionals who commit two years to teach in urban and rural public schools
• Participated in an intensive summer training program to develop the skills and knowledge needed to lead students
• Engaged in a full schedule of professional development activities, including seminars in instructional planning, classroom management, learning theory, literacy, and diversity training

Chicago

• Collaborated with various stakeholders and led the committee to design and execute a program focused on mental health and personal wellness in support of rising 8th graders transitioning to and through high school
• Implemented Pride, a highly selective program providing student leaders with opportunities for mentoring to boost freshmen retention, academic standing, and transferable college and career readiness skills
• Increased freshmen overall grades by two grade levels, reduced freshmen transfer-out rate, and improved freshmen test scores by 15%

Rockford, Illinois

• Reported weekly morning and afternoon breaking news in the Rockford Stateline area
• Produced daily on-air and in-studio news with on-scene footage, witnesses' statements, and officials' press releases
• Headlined morning newscast National News segments to inform Stateline viewers on politics, disasters, and homeland security

Master Of Science - Ms, Integrated Marking Communications

Master Of Arts - Ma, Special Education And Teaching

Bachelor Of Arts (Ba), Communication And Media Studies

Education record