Walter Douglas Email & Phone Number

Chicago, Illinois, United States

As an Associate Manager of Owned Media Strategy at Foot Locker, I leverage my expertise in lifecycle and CRM marketing to develop and execute strategic plans for email, SMS, and push communications. Collaborating with eCommerce, brand, and digital marketing experts, I drive customer engagement and sales by proposing innovative ideas, optimizing campaigns through A/B testing, and analyzing performance data. My role is a blend of planning, problem-solving, and measurement, all aimed at creating exceptional customer experiences and achieving business goals across Foot Locker's portfolio of brands.

Chicago, Illinois, United States

Division: Social Impact & Inclusion Communications & MarketingAccounts: McDonald's, NextEra Energy Resources, Walmart

Chicago, Illinois, United States

• Formulated an all-encompassing marketing plan to drive the successful launch of Truly Tequila Soda in 2024 by comprehensively understanding the brand’s history and market structure, including strengths, weaknesses, and opportunities• Drove consumer engagement and purchase intent by analyzing and segmenting target consumer and shopper audiences through creating a Qualtrics tequila questionnaire that garnered insights from over 120 respondents• Enhanced brand reach and influence through a targeted influencer collaboration strategy, evaluating reach, engagement, and brand alignment, leading to the creation of five impactful campaigns• Implemented effective e-commerce-driven social media integration with QR codes for Truly Tequila tastings, amplifying brand visibility and building customer interest ahead of the spring product launch

Chicago, Illinois

• Led all high school teachers in the Noble Charter Network in charge of reading instruction; responsible for boosting students' scores from 37% to 46% for 2019-2020 PSAT interim exam• Collected and analyzed both qualitative and quantitative data on 30+ student performances to develop interventions tailored to specific groups and individual students• Collaborated with teachers, students, administrators, and families to create student Individualized Education Plans (IEPs); detailed student special education services and legally secured access to supports• Constructed long-term instructional plans, wrote daily lessons, modified class materials, and delivered instruction for 10th - 11th grade World Literature and American Literature courses

Chicago

• Chosen from a competitive pool of applicants to join this national teacher corps of recent college graduates and professionals who commit two years to teach in urban and rural public schools• Participated in an intensive summer training program to develop the skills and knowledge needed to lead students• Engaged in a full schedule of professional development activities, including seminars in instructional planning, classroom management, learning theory, literacy, and diversity training

Chicago

• Collaborated with various stakeholders and led the committee to design and execute a program focused on mental health and personal wellness in support of rising 8th graders transitioning to and through high school • Implemented Pride, a highly selective program providing student leaders with opportunities for mentoring to boost freshmen retention, academic standing, and transferable college and career readiness skills• Increased freshmen overall grades by two grade levels, reduced freshmen transfer-out rate, and improved freshmen test scores by 15%

Rockford, Illinois

• Reported weekly morning and afternoon breaking news in the Rockford Stateline area• Produced daily on-air and in-studio news with on-scene footage, witnesses' statements, and officials' press releases• Headlined morning newscast National News segments to inform Stateline viewers on politics, disasters, and homeland security

Master Of Science - Ms, Integrated Marking Communications

Master Of Arts - Ma, Special Education And Teaching

Bachelor Of Arts (Ba), Communication And Media Studies

Education record