Successfully redefining the market presence and sales enablement tooling for Cutover's Collaborative Automation SaaS platform that orchestrates IT Operations for cyber recovery, IT disaster recovery, cloud migration, and release management. Success includes:Spearheading Revenue Growth and Market Leadership: Led the charge in driving 50% YoY revenue growth in FY2022 and FY2023, surpassing targets and fueling market expansion by demonstrating a deep understanding of market needs and ability to translate them into actionable strategiesRevolutionized Brand Positioning & Messaging: Rebuilt and rigorously tested the company's entire positioning and messaging across the Cutover SaaS portfolio, ensuring clarity and resonance with target audiences.Sharpened Customer Focus: Refined solution use cases for cyber/cloud/IT disaster recovery, cloud migrations, and application release plans to perfectly align with the ideal customer profile (ICP).Amplified Sales Enablement: Developed a comprehensive suite of persona profiles and insights, empowering sales teams with in-depth customer understanding.Supercharged online presence by 80% through SEO and social media optimization, increasing brand awareness and driving qualified leads.Solutions Launch Champion: Conceived and executed solution launches for Collaborative Automation, Cyber Recovery and AWS cloud migrations and recovery.Partner Marketing Navigator: Led collaborative marketing efforts with AWS, building strong relationships and aligning messaging to accelerate adoption of joint cloud migration and disaster recovery offerings.Pricing Expert: Reshaped the pricing model to reflect market trends and implemented Salesforce CPQ solutions for streamlined quoting.Trusted Advisor: Established myself as a strategic advisor to executive, product, and finance teams, leveraging my extensive experience. Became the go-to contact for analysts, press relations, and third-party content providers.

Executive-backed Transformation: Handpicked by leadership to revitalize marketing for the $500M+ product portfolio, demonstrating trust and confidence in my abilities.Team Leadership: Managed a team of 7 directors and senior-level professionals, fostering collaboration and driving success.

Strategic Portfolio Leadership: Led the strategic direction and go-to-market (GTM) activities for two key solutions: Ribbon Analytics & Security and Ribbon Connect (MSFT Teams Direct Routing).Analytics & Security Growth: Successfully grew revenue by 133% (FY21 vs FY20) and 3x customer base by incubating a big data analytics portfolio and launching AI/ML applications for subscriber segmentation, network automation, and more.Ribbon Connect Launch: Defined and implemented the "Ribbon Connect" solution within 7 months, securing 20+ partners and increasing demand generation leads.Product Management Expertise: Managed P&L, roadmaps, pricing, and GTM strategies for both portfolios, while building a Cloud-native architecture and leading technology partnerships.Subscription Pricing Champion: Introduced the first subscription pricing model and MRR billing for Ribbon, driving recurring revenue growth.Team Leadership: Led a team of 4 directors and senior-level product management professionals.

Solution-based Transformation: Shifted product marketing to a solution-based approach for the entire portfolio, resulting in increased effectiveness.Marketing Success: Led marketing activities for a $600M portfolio, generating a 138% increase in demand generation leads through innovative campaigns and partner enablement programs.Thought Leadership & Content Creation: Recognized as a "Thought Leader" and authored "Securing Real-time Communications for Dummies" and other industry publications.Acquisition Integration: Played a key role in integrating acquired companies and their product portfolios.Team Leadership: Managed a team of 7 senior-level product marketing professionals.

Revenue Growth: Increased SBC product revenue by 50%+ (YoY) by introducing new market-driven enhancements.Cloud Innovation: Defined and led the go-to-market strategy for Sonus' first Cloud-native product, the "SBC SWe," a cornerstone for their cloud transition.Product Leadership: Managed a $70MM+ revenue product line and developed partnerships to maximize business success.

Accountable for the business success of network and “customer experience” monitoring/analytics solutions for both enterprises and service provider customers. Drove the strategic planning and execution of the global monitoring and analytics product strategy, inclusive of investments, R&D, marketing, services, training and support.

Product marketing executive responsible for all development and go-to-market aspects of KnoahSoft’s call recording, quality management and speech analytics solutions. Held full-ownership of product business plans, roadmaps, P&L and messaging. Direct oversight of 3 direct reports and led a development team of 36 offshore employees. Managed, wrote and created all sales tools and public website, including: sales playbooks, presentations, ROI calculator, white papers, case studies, press releases, pricing, competitive analysis and brochures.

Led the development and strategic roadmaps for Vertical’s unified communications and contact center applications. Implemented and drove all the product marketing and go-to-market strategy/plan for all Vertical products (HW and SW) solutions. Led and mentored a team of 7 senior level direct reports.

Responsibilities spanned product managing the Cisco ICM, IPCC Enterprise associated multi-media (e-mail, outbound, collaboration) product lines and partner solutions.

Webline was bought by Cisco Systems in November 1999