Walter Crosby Email & Phone Number

Detroit, Mi, Us

If you're running a mid-sized company on the Entrepreneur's Operating System (EOS™), you've likely experienced a puzzling paradox. Your internal processes are humming smoothly, your teams are aligned, and you're hitting most of your organizational goals. Yet, when it comes to sales, something feels... off.You're not alone.Across industries, B2B sales teams are facing a silent crisis. Win rates are declining, sales cycles are lengthening, and forecasts, once reliable, now feel more like wishful thinking. Perhaps most alarmingly, the gap between top performers and the rest of the sales team is widening.Why is this happening? And more importantly, why hasn't your EOS™ implementation fixed it?The answer lies in a perfect storm of factors fundamentally altering the B2B sales landscape. In the internet age, buyers are drowning in information. They've heard every pitch, seen every feature comparison, and read countless customer testimonials before ever speaking to a salesperson. As artificial intelligence saturates sales outreach, it's amplifying sameness. Everyone uses the same AI-generated email templates, chatbots, and sales scripts. In hyper-competitive markets, true innovation is fleeting. Your groundbreaking feature? Copied within months. Your unique selling point? Everyone's shouting the same thing.The result? A sea of sameness where buyers struggle to distinguish between options.EOS™ has given you powerful tools to organize your company internally. But in this new landscape, internal alignment isn't enough. To thrive in today's market, you need a fundamental shift in how you approach sales—a shift that EOS™ alone can't provide. Enter The Sales Integrator™. We address the challenges in getting your sales team to integrate and perform by leveraging your work, not abandoning it. The solution for the integration of People, Vision, Data and Process - filling the gaps!

The driver of the podcast is Sales. How to think about sales? How you want your sales team to think about your customers. We are talking to business owners, & CEOs, salespeople, sales managers, sales leaders about ideas, challenges, and solutions to sales growth. Because I am a cigar enthusiast, you may find us discussing a favorite cigar or how we use cigars in our business life. The conversations are serious, but fun and entertaining. They will probably make you think. Strap in, light up and grab a cigar!

Milford, Michigan, Us

Helix only engages with growth-minded, mid-market CEOs ($10-$125M) who have the desire & commitment to build a performance-based sales culture. The journey is challenging however the results are transformative - - - repeatable revenue growth with margin integrity. Helix leverages your existing, and often underutilized asset, the Sales Manager, teaching them how to manage a successful sales team, create the process, establish positive accountability and coach. Helix hires, trains and influences sales managers to adopt a “coaching as a constant” management style to build a successful sales culture and to support their sales team to consistently win complex, B2B, consultative sales. Using the proven Helix sales training process, 91% of salespeople rise to the top half of companies they work for within the first year. For more information, or to sample the popular podcast, Sales & Cigars, visit www.helixsalesdevelopment.com. ✉ walter@HelixSalesDevelopment.com | ☎ 313-550-9950 | 🌎 HelixSalesDevelopment.com

Wixom, Mi, Us

Michigan Sales Manager Dec 2012 – Sept 2015 ▪ 2 yrs 10 mosWixom, MISE Michigan Business Unit ManagerJan 2012 – Sep 2015 ▪ 3 yrs 9 mosWixom, MISales EngineerJan 2009 – Sep 2015Employment Duration ▪ 6 yrs 9 mosA manufacturer of fire alarm systems, synchronized clock systems and architectural clocks for commercial, education and healthcare institutions. Hired to focus sales strategy around higher-profit prospects and close deals with electrical contractors, architects and electrical engineers with heavy post-sales project management to deliver higher margins. Promoted twice, ultimately becoming Sales Manager. -Hired and trained new sales team members and managed a staff of six covering the state of Michigan and National Markets Manager.-Established a CRM based sales activity reporting structure that improved communication, increased efficiency of sales team’s time and established accountability while implementing Microsoft Dynamics CRM-Guided an increase of the Michigan Market revenue by 43% from 2012 to 2014; 33% in 2015 -Successfully developed a sales training plan to bring two salespeople with no industry experience to profitable status in nine months when the historical average was eighteen months.-Two new sales team members were never in a deficit situation with the company-YOY revenue growth for business unit was 20% for year; first five months of year we were short two salespeople; revenue growth for the territory was 17.5% despite the lack of sales staff.-Increased YOY territory sales by 26% in 2010 and by 31% in 2011.-Closed $936.5K in contracts in first nine months of employment, 2nd out of 7 experienced reps.-Achieved average gross margin per sale of 37% (versus company average of 27%) by selling value.-Became top sales engineer within 16 months of hire by adding 11 new accounts.

Hired to recapture lost market share and get the core business back on track as this sign manufacturing company was focused on developing a new brand. Led sales team of six to up-upsell and cross-sell existing customers. Personally selected to manage creative team and sit on executive board to drive quality and revenue. -Generated $1M+ in new business opportunities in eight months through direct sales, referrals and calling on existing non-active accounts.-Developed 16 new accounts in six months. -Reduced size of sales team by 50% ($100K annual savings) and increased revenue by 37% and margins by 23%. -Elevated on-time performance from 33% to 89% in one month by establishing 15-minute production/sales huddle.

One of the nation’s premiere, full-service financial firms whose philosophy is to understand each individual’s personal needs and dreams for the future, then offer targeted solutions. -Developed targeted database of individual and small business prospects. Prospected using unique marketing events, personal networking, cold calling, direct mail and other sales methods to attract and close client deals.

Hired to break into the US market and overcome lack of brand awareness and a strong sales foundation in the States. Promoted to Director of Sales, North America, from Sales Representative, after just eight months of joining company. Built, managed and coached sales team for Canada and the US. Restructured sales compensation plan to maximize sales team performance and revenue.-Surpassed revenue goal of $500,000 in six months resulting in $975,000 of revenue.-Closed two national accounts, resulting in annual revenue of $1.3M.-Achieved 150% year-over-year growth in sales revenue from sales staff by supporting team’s sales efforts with sales coaching, tactical sales training and increased communications. -Grew revenue of seven underperforming accounts by 37%.-Coached two underperforming salespeople and added $475K in additional revenue within 12 months.

Companies in the educational and sports arena markets didn’t have a go-to sign company that understood their unique needs. Started this specialty sign company in the Midwest to fill the gap, with a partner, a couple of paint brushes, a brief case and a phone. -Achieved year-over-year growth of 200% for the first five years, resulting in $1.1M in year 10. -Hired and managed staff and developed sales processes to increase revenue 32% and reduced marketing expenses by 40% by building referral sales methods.-Fueled company’s growth by developing and bringing to market eight new products in three years.-Converted independent business into Signs Now franchise five years after launch. Awarded ‘Franchisee of the Year’ in the second year of joining Signs Now franchise. Elected to serve on the Marketing Advisory Board of Signs Now ($1M budget).

Bachelor, Economics

Certified Partner, Sales Development

President Club, Sales Training

Seminar, Selling Skills And Sales Operations

Tms Certificate Granted, Seth Godin'S Akimbo Workshops