Walter Loone Email & Phone Number

Hong Kong Sar

Partnering with an award-winning Digital, Marketing, CRM & Loyalty agency (XGATE) to help companies drive transformational growth for their business. Consulting luxury, retail and F&B brands in Hong Kong and Singapore on CRM, Loyalty, Digital Marketing and China Cross-Border E-Commerce.

Hong Kong Sar

Hong Kong Sar

• Develop yearly prospect marketing strategy to drive corporate card lead generation and acquisition through digital and direct marketing, partnerships and tele channels • Manage Cathay Pacific Co-Brand Corporate Card portfolio launching new capabilities and delivering consistent portfolio growth YOY• Developed 360 strategy for Small Business Card product launch to penetrate SMB segment in Hong Kong • Lead a team to drive digital acquisition and transform B2B digital prospect experience through thought leadership content creation and social media amplification• Develop and manage strategic partnerships to drive warm referrals to the sales teams• Manage relationship with external telesales agency to drive qualified leads to the sales teams • Use Salesforce CRM and Eloqua Marketing Automation systems to manage marketing activities

Hong Kong

• Develop online and offline marketing strategies to drive demand generation and acquisition of corporate card programmes in Hong Kong• Transformed B2B digital prospect experience to grow online leads via search and website optimisation• Created digital nurturing strategy to improve Corporate Card website visitor to lead conversion• Worked closely with Business Development and Strategic Partnerships Managers to launch new referral partnerships• Manage pipeline marketing and sales enablement tools to increase sales effectiveness• Worked closely with Salesforce CRM and Eloqua Marketing Automation systems to manage marketing activities

Singapore

• Demand generation for corporate card programme through direct and digital marketing strategies, as well as internal and external partner referral programs• Manage pipeline marketing and sales enablement tools to increase sales effectiveness• Local market expert to ensure JAPA marketing strategies are relevant to Singapore• Worked closely with Salesforce CRM and Eloqua Marketing Automation systems to manage marketing activities

Singapore

As a Senior Marketing Executive with StarHub, I led the demand generation programs for broadband, cable TV and bundled (Hubbing) services through ATL, BTL and digital marketing campaigns. My role also involved sourcing for the latest premiums and best offers from vendors such as HP, Acer, Samsung, etc for quarterly electronic trade shows and StarHub's marketing campaigns. I also manage joint promotions and in-store partnership with IT chain stores on cross-bundle promotions to drive broadband and cable TV acquisition.

Singapore

As a Marketing Executive in the Customer Lifecycle Marketing team, my responsibilities include analyzing SingTel's database to plan and implement marketing initiatives to cross-sell and up-sell mobile, broadband and bundled services through interactive marketing channels such as direct mail, eDM, SMS and location base advertising.I was also a key member of the project team that saw the successful launch of SingTel’s bundled service (mio Plan) in January 2007.

Singapore

As part of the Marketing Communications team, I worked with various internal stakeholders in SingTel, as well as external advertising agencies and media owners to creatively implement SingTel’s Marcom strategies – targeted at the youth and foreign market segments via ATL and BTL activities such as television and radio commercials, print ads, brochures, flyers, posters, merchandise, outdoor ads, microsites and web banners. My major projects include collaborations with Nickelodeon, marketing SingTel’s student plans via boy genius Jimmy Neutron, to the youth segment, as well as launching various prepaid cards, promotions and roadshows to the foreign segment.

Singapore

As a Financial Consultant, my work involved making appointments with existing clients to cross-sell insurance/investments that will help meet their needs. I consistently hit my sales target and was one of the top 3 performers in my sales team. My sales manager often encouraged me to share my knowledge, skills and experiences with my teammates to help them in their sales, which helped me to develop key leadership qualities.

Singapore

I learnt many valuable sales techniques and soft-skills as a Financial Adviser with Prudential that has helped me in my sales and marketing career over the years. These include techniques on making customers receptive to a product and closing a sale, as well as skills on handling difficult customers. This has equipped me with the confidence to sell just about anything to anyone.

Bachelor’S Degree, Psychology

Executive Diploma, Finance And Strategic Marketing

Diploma In Mass Communication, Marketing Communications, Advertising, Public Relations