I am a effective Marketing and eCommerce leader with an extensive background in Digital Marketing, B2B and B2C Ecommerce, Strategic Planning and Integrated Go To Market. I have a history of building highly motivated teams through a leadership style that combines hands on command of the details with team member autonomy and empowerment. I am highly committed to understanding and architecting the desired customer experience and pursuing actions that drive results. I believe if you can't measure it you shouldn't do it and challenge my teams to ensure that what is measured aligns to the overall goals of the organization. I have led successful Digital and Ecommerce transformations for over 20 years and continue to find new ways to marry digital and conventional sales and marketing technologies along with analytics to improve customer engagement and experience. I have had full P&L and General Management responsibility throughout my career and approach all assignments with a focus on driving profitable business outcomes. I have a broad functional background that allows me to be versatile as needed and capable of speaking the languages of other functional leaders.