Walter Menzel is a results-driven leader who combines insightful strategic analysis with creative solutions and exceptional execution to successfully build organizations, businesses and brands in for-profit and non-profit enterprises. In 2002 he established the WM Group, ¬a contract provider of management, marketing, creative and implementation services for established and entrepreneurial enterprises and organizations. Best-of-class resources and solutions are customized for each client’s unique opportunity, problem or issue. WM Group’s industry expertise tends toward, but is not limited to, the lifestyle categories of food, wine, entertainment and retail. WM Group clients have included Sega of America, DFS Limited, Shaklee, Mill Valley Film Festival, Specialty’s Café & Bakery, SandwichDirect.com, Peter Michael Winery, and the Peter Michael Foundation.Walter has 25 years of marketing and advertising experience at leading agencies in NY, Chicago, and San Francisco, including J. Walter Thompson; Leo Burnett Co.; Needham, Harper & Steers; BBDO; and McCann-Erickson Worldwide.Walter has a BA from the University of Wisconsin and an MBA and MA from Stanford University.Specialties: Areas of expertise include executive leadership, business strategy, organizational planning and development, marketing and brand strategy, creative services, and execution in all media and venues.
Listed skills include Strategy, Integrated Marketing, Start Ups, Marketing, and 16 others.