Walter West Email & Phone Number

New York, New York, Us

- Reporting and Analytics: Led development and implementation of reporting infrastructure and processes, culminating in 5+ HubSpot dashboards, 1 Salesforce dashboard, a weekly report detailing paid ads performance, and monthly report detailing overall lead gen performance, presented to both sales and marketing leadership. - Led the development and implementation of a simplified and mutually agreed upon, 6-stage, sales and marketing funnel, allowing both the sales and marketing orgs to align on funnel stages and ownership responsibilities. - Technical HubSpot CRM Management and Maintenance: Including building HubSpot automations, landing pages, forms, emails, and reports, integration upkeep with Salesforce, and proper routing of leads/marketing qualified leads.- Led development and deployment of 3x net new email series, (Welcome, Content Download, and Get a Demo) designed to convert leads to marketing qualified leads through a series of email touchpoints.

New York, New York, Us

- Conducted an ROI analysis (ops, leads, and costs) of 15+ paid ad campaigns to ID most/least successful campaigns.- Documented existing marketing/sales operations processes to align on ownership responsibility and create SOPs.

Alpharetta, Georgia, Us

- Led a 5-person marketing team through multiple organizational changes and initiatives including restructurings, product launches, tradeshow marketing support and rebranding.- Website Management: This included building and updating webpages, technical SEO, keyword research, web reporting, and UX/UI, CRO, & web content strategy and development culminating in Shopify total sales growth by 50%, total orders by 29%, total store visitors by 422% all over a 12-month period.- Marketing Operations / Efficiency: Built and implemented 4 marketing playbooks, improved efficiency of e-commerce reporting by 50%, and improved cross functional alignment and communications by deploying 9+ communications channels, and establishing regular, companywide communication cadences.

Alpharetta, Georgia, Us

- Mapped the lead to opportunity to conversion sales process across Salesforce and HubSpot to increase visibility into the sales cycle – laying the foundation for better sales and marketing alignment. - Worked cross-functionally on a variety of marketing initiatives including collateral development and updates, email campaigns, Salesforce lead reporting, partner support, social media content, and tradeshow management.

Suwanee, Ga, Us

Focused on helping founder led businesses increase sales, FounderScale is the next evolution of the company EpicCulture.

Atlanta, Ga, Us

- SEO and SERP that resulted in a 6% increase in unique users, and 4% increase in session over a 14 day period. - Keyword Optimization that resulted in the SERP improvement of 143 keyword’s over a 14 day period. (Keywords included “Concrete Box Culvert, Box Culvert, Oldcastle Infrastructure, and Precast Concrete Culvert.”)- Created 40+ UTMs and Bitly’s for a multichannel event marketing campaign. - Conducted and recorded a brand audit of all enclosures product marketing collateral to consolidated and replace materials. (250+ products) - SEO and SERP that resulted in a 2.47% website visibility increase over 7 days. - Utilized SemRush, GSC, and Google Analytics to create a comprehensive research analysis of relevant industry keywords as a framework for future GoogleAdword Campaigns. - User management of BuildFire as well as the creation of two new widgets within the company app to address and distribute all COVID-19 related messaging to employees nation wide. - Website Management: This included everything from product updates, and building landing pages, to uploading new material, and optimizing the user experience.

Suwanee, Georgia, Us

- Responsible for business relationship management and community development within the Atlanta business community. - Responsible for developing and implementing a company email campaign and managing the company CRM platform (Hubspot). - Liaison responsible for coordinating and scheduling podcast interviews with the CEO. - Gained a deep understanding of company culture development and culture based hiring and retention. - Wrote over 500 pieces of copy for the company LinkedIn, and Facebook page. - Developed a deep subject matter understanding of what drives company culture, employee engagement, and retention.

-Worked in a fast paced, dynamic environment which helped to develop problem solving and critical thinking skills.-Gained valuable interpersonal skills and built lifelong relationships with customers of the restaurant.-Learned to multitask and adapt quickly while working as a member of a team where each persons’ part was crucial to the entire teams’ success.

Denver, Colorado, Us

- Utilized SalesForce CRM to create an offer analysis comparing and contrasting the success of the past ten marketing promotions. - Parsed 200+ properties from SalesForce Pardot and uploaded it into an XLS form to eliminate duplicative information and streamline usage of the CRM for our SalesForce team.- Uploaded over 30+ pieces of content to Inspirato Navigator to aid in SEO, create brand awareness, and lay the foundation for a future advertising revenue source.

Snellville, Georgia, Us

- Responsible for community outreach and business development through collaboration, strategic partnership, networking, and implementation of business marketing strategies across a variety of platforms on and offline. - Worked in a start-up environment that enabled participation in hiring, identifying leads, and acquisition of a facility. - Worked closely with the CEO to develop and implement strategic, tactical, and operational goals in order to facilitate long term business success. - Planned and executed a business mixer event for 20+ entrepreneurs. - Researched and wrote over 30 blog posts.

-Created content for various social media platforms of the company in addition to making posts on personal social media accounts in order to reach and engage with a broader social network.- Developed actionable plans and ideas for events that KungFu Tea would host at local franchises.- Developed unique content to interact and reach customers to utilize and leverage social media platforms.- Collaborated with other brand ambassadors to promote and create unique and engaging content for KungFu Tea.

Sugar Hill, Georgia, Us

-Responsible for creating, posting, and interacting with customers using the various social media platforms of the company.-Worked with customers to increase satisfaction and to create a community within the customer base of the business.-Tasked with building the company brand and staying up to date on social media trends that could be utilized by the business to reach a larger demographic.- Created over 200 pieces of unique content for the company Instagram, Facebook, and Snapchat.

Bachelor Of Arts - Ba, Political Science

Political Science