Highly skilled and experienced Product Consultant specializing in the advertising, marketing and payments industry. Committed to helping businesses achieve success with their products through a strategic approach and extensive knowledge of the small business and payments industries. • Utilize in-depth market research and analysis to identify emerging trends and opportunities for product development and optimization. • Collaborate closely with clients to create strategic product roadmaps, incorporating their unique goals and objectives. • Develop effective pricing strategies to maximize profits while remaining competitive in the market. • Possess in-depth knowledge of market trends and competitor strategies through consistent conduct of competitive analysis and benchmarking.• Optimize distribution channels to ensure efficient and effective product distribution, reaching a wider audience.

Led the payment pillar in Mastercard's strategy in support of 150 million MSMBs, leveraging strong product management and relationships across executive and functional levels to deliver results-driven, innovative solutions.• Spearheaded a Mastercard 4 million minority investment with a global small business partner.• Coordinated strategic research on 500+ small business management platforms to determine how best to target customer development efforts ensuring a consistent narrative and customer-centric approach as to how Mastercard develops solutions.• Employed multiple global market research and customer insights to assess risks and opportunities to refine product positioning and develop successful strategies.• Selected viable partnerships that addressed the needs of Mastercard's small business customer base.• Analyzed data and identified opportunities to improve revenues, reduce costs and enhance the go-to-market strategy.• Developed user stories to ensure product’s experience delivers necessary functionality with great user experience.• Monitored success metrics and responded to changes in the competitive landscape.• Collaborated with multiple teams to identify product gaps, define requirements, and enhance customer experience.

Led a team of 7 product managers and managed the product life cycle for Click to Pay service, developing, leading, and managing strategies and roadmaps. Utilized innovative thinking and problem-solving techniques to design, build, and deliver high-quality products for Visa, American Express, Mastercard, and Discover.• Planned, designed, and implemented several business initiatives including merchant embedded experiences, profile management sites, push provisioning, secure remote commerce initiators, and Mobile Android/iOS faceless SDK.• Collaborated with cross-functional teams to develop an innovative customer experience and generated and evaluated consumer feedback to assess customer behaviors and preferences.• Created detailed and accurate customer journey maps to identify friction points.• Monitored UAT and user experience continually improving product features, design, and customer service.• Developed test and learn tools to measure product effectiveness and efficacy.• Created and maintained detailed product documentation to ensure consistent product showcases, usage, and launch.

Developed and led multi-country initiatives, initiatives for new markets, and product launches. Created business strategies to maximize engagements and drive effective product outcomes by organizing, planning, and aligning with project management methodologies. Managed product lifecycle, from discovery to optimization. Analyzed customer behavior, market data, and other metrics to gain actionable insights. Researched, sourced, and applied A/B testing guidelines and technology.• Collaborated with customers, stakeholders, and executives to understand customer journey, goals, and product requirements.• Developed feature roadmaps for product development and launch ensuring product performance met requirements and industry best practices.• Guided UX and UI design processes, to ensure alignment with product vision.• Continually evaluated application performance and developed strategies to improve user engagement.

Managing full product lifecycle from concept to delivery in consumer-focused environments including relationships with Google, Apple, HTC, ASUS and Amazon to negotiate preloads, discounts and other partnerships. Led product initiatives to improve app functionality, responsiveness, user engagement, and overall platform performance. Coordinated and collaborated with cross-functional teams to create and execute product strategies. Spearheaded user experience and interface design while incorporating platform-specific design principles.• Achieved success in the app stores, including inclusion in "Best of 2012" and Apple's Top 50 Apps (iPhone) and Best Free Streaming-Radio (Android) products.• Utilized data-driven insights to develop user-centric product roadmaps and identify opportunities for growth.• Developed and managed profitable mobile products across iOS, Android, and Amazon Kindle operating systems.• Developed functional requirements, product strategy documents, and user training materials for internal development teams.• Analyzed user data, metrics, and competitive analyses to optimize product performance and regularly monitoring app performance and conducting A/B testing to gain further insights for product decisions.

Created interactive games for a variety of platforms including Flash, Facebook, iPhone/iPad, and PC/Console. • Managed strategy, development and execution of GoofballGames and mobile product platform.• Manage all development platforms for product: Directly managing a team of 5, and working across the front end, backend and mobile engineering.• Handled production of games throughout entire life cycle from initial concept and design to implementation and launch. • Researched and ultimately made decisions regarding platform, frameworks, and architecture for all development. • Acquired clients and managed communication throughout projects and maintained relations after project completion. • Administered payroll and handled other HR responsibilities such as hiring and contracts. • Developed original iPhone game Drop Dead and political satire Flash game Witch Way to Washington • Partnered with Zynga New York (formerly Area/Code) to develop Power Planets for The Science Channel and Kingdom Keepers for Disney/Hyperion Publishing. • Created and maintained iPhoneGameTutorials.com providing sample code and instructions targeted towards developers new to iPhone game programming.

Led a global team of developers and an onsite team of developers, setting actionable goals and providing guidance on game projects. Designed and programmed MTV Game Services SDKs with Action Script and PHP frameworks. Leveraged user feedback and analytics data to develop new products and interactive gaming solutions to improve customer experience.• Managed the release of over 600+ games and quizzes across all Viacom properties including ComedyCentral, VH1, SpikeTV and MTV.• Developed product and strategy for a Flash game template to be used across MTV Networks brands to promote brand identity, drive ad revenue and increase metrics data. • Enhanced the GameServices platform to include a generic social network framework that allowed for an enhanced gaming and social experience.