Walter Rowland Email & Phone Number

Atlanta, Ga, Us

Atlanta, Ga, Us

San Francisco, California, Us

Democratization of Digital Signage at a disruptive price point. Serving 10,000+ customers, powering 130,000+ digital screens delivering marketing & communications interactive experiences that reach millions of employees / consumers every day. Next generation Digital Signage CMS SaaS for 5 to 5,000+ screen communications use cases. Award winning customer support. Progressive channel partner programs. Backed by world-class growth equity partner PeakSpan Capital.

Atlanta, Ga, Us

From ~$2m to ~$30m in revenue over 6 years at MessageGears.End of '20, asked to build out new Technology Partner + Consulting Partner org for '21 and beyond2021 Highlights:- Built out 3 person Partner team~40% of New Logo ACV Bookings in 2021 were Partner Sourced~70% of New Logo ACV Bookings in 2021 were Partner Influenced - Partner Influence across open qualified pipeline consistently above 70%- Personally sourced + closed single largest 7 figure ACV contract / customer in company history2022 Highlights:- Mid-year added Senior Leader to lead and build out consulting partner ecosystem- 41% Partner Sourced, 82% Partner Influenced at peak staying consistently above 70%- Secured $80k in partner sponsorships for annual customer summit2023 Highlights:- 81% of qualified Pipeline was partner sourced (96% was partner influenced) in Q1, 60% of qualified Pipeline was partner sourced (88% was partner influenced) in Q2- Partner Team partner sourced pipeline generation to full team cost ratio (i.e. Pipe Efficiency) = 20- Secured $115k in partner sponsorships for annual customer summit

Atlanta, Ga, Us

Shifted from Account based to contact based / people based marketing (i.e. key contacts w/in ICPs). Discontinued Account based advertising and related platforms w/ shift to contact-based.Launched and led nascent Partner program.Run sales development (SDR) and marketing / sales data ops teams.Individual SDRs on team consistently attained 24 meetings / quarter w/ key personas at ICPs

Atlanta, Ga, Us

Led ABM strategy & enabling technology.Defined Total Addressable Market (TAM), Ideal Customer Profiles (ICP), Key Personas w/ challenges + benefits. Defined ICP account tiers (5).Led growth of ICP Account database from 22 to 2,850 w/ relevant firmographic + techno graphic data.Led growth of ICP Key Persona Contact database from 2,800 to 13,700 (ongoing growth at ~500/month).Served as Product Manager - Marketing and Sales Technologies. Led selection / implementation / adoption of Salesforce CRM, SalesLoft, Pardot, Demandbase, Influ2, ZoomInfo, LeadIQ, LinkedIn Sales Navigator, Zoom, eDataSource, 250ok.Rolled out Fit + Intent + Recency + Engagement model for prioritization.Built out team of Account Execs (2), SDRs (3), and ABM Ops / Data (1) w/in 6 months.More than doubled number of new logos won in 2018 relative to 2017.

St Louis, Mo 63141, Mo, Us

Part of 4 person B2B marketing leadership team overseeing ~45 person corp marketing org. Oversee national sales development, inside sales, marketing automation team / functions. Team spans all Perficient business units. Built business case / formed team January '14. Team of 14, responsible for building pipeline by intelligently generating / nurturing relationships, understanding client challenges, educating clients on relevant Perficient solutions / capabilities, connecting clients to best resources w/in Perficient. 2017 H1 Mid-Year Update• Sourced 232 Sales Opps worth >$38m • Led to 64 Sales Opps Won (so far) worth > $26m (2017 annual goal $16m)2016 Recap • Sourced 450 Sales Opps worth >$63m • Led to 140 Sales Opps Won (so far) worth > $18m (~150% of what was achieved in 2015, 2016 goal was $10m)2015 Recap • Sourced 406 Sales Opps worth >$56m (225% of what was achieved in 2014)• Led to 128 Sales Opps Won (so far) worth > $12m (~340% of what was achieved in 2014, 2015 goal was $8m)• Increased average Sales Opp value by 39% relative to 2014 2014 Recap• Built business case in 2013, then tapped by CEO / COO lead newly formed Demand Capture team / function in Jan. ‘04• Inherited 5 team members and > doubled size of team to 13• Led decision and implementation of Salesforce, Outreach.io, Pardot, DiscoverOrg, ZoomInfo, LinkedIn Sales Navigator, and integration points across all, including w/ ReadyTalk webinar platform and our website• Defined, consolidated, rationalized and implemented standardized processes and tools • Took ownership of all inbound leads triage• Reviewed, triaged, assigned, processed over 30,000 lukewarm “leads” (webinars, whitepapers, seminars, conferences, pay-per-click, etc.)• Added tens of thousands of net new contacts to Perficient’s marketing database• Had thousands of touches (emails, phone) with PRFT prospects and clients• Had meaningful dialogue with ~350 accounts• Sourced >250 Sales Opps worth >$24m

St Louis, Mo 63141, Mo, Us

Led the demand team and function for the Microsoft National Business Unit within Perficient. Defined the demand generation strategies, tactics, programs, activities, and allocations for the Microsoft Business Unit, and overseas plan execution and results, working in close coordination with the Perficient corporate-level marketing team and the Microsoft Business Unit sales and alliances team. Demand team and function focus primarily on driving qualified leads, pipeline, and booked business through conferences, events, webinars, wedge offer campaigns, advertising (PPC, pay per lead, etc.), PR (press releases, blog releases, social [Twitter, Linked-In], awards), inside sales, content marketing thought leadership (speaking, blogs, white papers), and case studies.Perficient is one of the largest Microsoft systems integrators in North America. Perficient aquired my former company, Northridge, for $14.4mm in July 2012.

Us

Built and ran marketing, sales, and partner management for the firm. Charged with crafting and informing the marketplace of Northridge capabilities and solutions, building relationships with new clients, managing the Northridge / Microsoft relationship, and forging and managing relationships with other complimentary partners.Northridge was a nationally-recognized leader in delivering collaboration solutions to mid-market and enterprise clients throughout North America.Northridge was aquired by Perficient in July 2012 for $14.4mm (~1.2x revenue). See: http://www.perficient.com/About/News-Releases/2012/Perficient-Acquires-Northridge-Systems

New York, Ny, Us

Ran North American sales, marketing, and partnerships for UMT Consulting Group, a consulting firm formed as a "spin-out" following the acquisition of United Management Technologies, Inc. (UMT) and its UMT Portfolio Manager software by Microsoft in January of 2006.UMT Consulting Group is a Microsoft partner specializing in the installation and configuration of Microsoft Portfolio Server (formerly known as the UMT Portfolio Manager) and Microsoft Project Server software, and in the design and implementation of IT, Product, and Capital Investment portfolio management processes for large Global 2000 companies.Position entailed driving new marketing programs, new client sales, as well as developing and managing partnership with Microsoft.

New York, Ny, Us

Hired in 2004 to build up North American software sales and channel program. Led to 200% growth in customer base and acquisition of UMT's software business by Microsoft in January of 2006 for ~$18mm, which was ~six times forward revenue for UMT's software business.See Microsoft Press releasehttps://news.microsoft.com/2006/01/19/microsoft-completes-acquisition-of-umt-and-outlines-new-innovations-in-enterprise-project-management/UMT Consulting Group - the professional services arm of UMT - was spun out as a new entity following the sale of the UMT software business to Microsoft.

Porkeri, Fo

AppNet Systems completed its initial public offering in June 1999 and was acquired in September 2000 by Commerce One for $1.3bb.

NMP was an Internet and e-commerce professional services firm.In 1997, NMP raised a round of growth capital from Columbia Capital. See http://www.bizjournals.com/washington/stories/1998/03/30/newscolumn5.htmlIn October 1998, NMP merged with AppNet Systems.

Ba, Cum Laude, Government

Mba, Finance

Education record