Walter Rowland

Walter Rowland Email and Phone Number

SVP - Enterprise Data Products @ The Weather Company
Atlanta, GA, US
Walter Rowland's Location
Atlanta, Georgia, United States, United States
Walter Rowland's Contact Details
About Walter Rowland

B2B Marketing Executive, Go-To-Market Strategist, Marketing Leader, Sales Leader, Inside Sales Leader, Marketing Automation Leader, Partner Channel Manager, Sales Development, Lead Development

Walter Rowland's Current Company Details
The Weather Company

The Weather Company

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SVP - Enterprise Data Products
Atlanta, GA, US
Employees:
725
Walter Rowland Work Experience Details
  • The Weather Company
    Svp - Enterprise Data Products
    The Weather Company
    Atlanta, Ga, Us
  • The Weather Company
    Advisor - Enterprise Business - Api, Mcp, Ai
    The Weather Company
    Atlanta, Ga, Us
  • Yodeck
    Svp Revenue (Sales, Sales Dev, Partners, Customer Success, Revenue Operations)
    Yodeck Sep 2023 - Present
    San Francisco, California, Us
    Democratization of Digital Signage at a disruptive price point. Serving 10,000+ customers, powering 130,000+ digital screens delivering marketing & communications interactive experiences that reach millions of employees / consumers every day. Next generation Digital Signage CMS SaaS for 5 to 5,000+ screen communications use cases. Award winning customer support. Progressive channel partner programs. Backed by world-class growth equity partner PeakSpan Capital.
  • Messagegears
    Svp, Growth + Partnerships
    Messagegears Dec 2020 - Sep 2023
    Atlanta, Ga, Us
    From ~$2m to ~$30m in revenue over 6 years at MessageGears.End of '20, asked to build out new Technology Partner + Consulting Partner org for '21 and beyond2021 Highlights:- Built out 3 person Partner team~40% of New Logo ACV Bookings in 2021 were Partner Sourced~70% of New Logo ACV Bookings in 2021 were Partner Influenced - Partner Influence across open qualified pipeline consistently above 70%- Personally sourced + closed single largest 7 figure ACV contract / customer in company history2022 Highlights:- Mid-year added Senior Leader to lead and build out consulting partner ecosystem- 41% Partner Sourced, 82% Partner Influenced at peak staying consistently above 70%- Secured $80k in partner sponsorships for annual customer summit2023 Highlights:- 81% of qualified Pipeline was partner sourced (96% was partner influenced) in Q1, 60% of qualified Pipeline was partner sourced (88% was partner influenced) in Q2- Partner Team partner sourced pipeline generation to full team cost ratio (i.e. Pipe Efficiency) = 20- Secured $115k in partner sponsorships for annual customer summit
  • Messagegears
    Svp Growth (Partnerships, Abm, Sales Development)
    Messagegears Jan 2019 - Dec 2020
    Atlanta, Ga, Us
    Shifted from Account based to contact based / people based marketing (i.e. key contacts w/in ICPs). Discontinued Account based advertising and related platforms w/ shift to contact-based.Launched and led nascent Partner program.Run sales development (SDR) and marketing / sales data ops teams.Individual SDRs on team consistently attained 24 meetings / quarter w/ key personas at ICPs
  • Messagegears
    Svp Sales (Abm, Sales, Sales Development)
    Messagegears Aug 2017 - Jan 2019
    Atlanta, Ga, Us
    Led ABM strategy & enabling technology.Defined Total Addressable Market (TAM), Ideal Customer Profiles (ICP), Key Personas w/ challenges + benefits. Defined ICP account tiers (5).Led growth of ICP Account database from 22 to 2,850 w/ relevant firmographic + techno graphic data.Led growth of ICP Key Persona Contact database from 2,800 to 13,700 (ongoing growth at ~500/month).Served as Product Manager - Marketing and Sales Technologies. Led selection / implementation / adoption of Salesforce CRM, SalesLoft, Pardot, Demandbase, Influ2, ZoomInfo, LeadIQ, LinkedIn Sales Navigator, Zoom, eDataSource, 250ok.Rolled out Fit + Intent + Recency + Engagement model for prioritization.Built out team of Account Execs (2), SDRs (3), and ABM Ops / Data (1) w/in 6 months.More than doubled number of new logos won in 2018 relative to 2017.
  • Perficient
    National Director, Demand Capture
    Perficient Jan 2014 - Aug 2017
    St Louis, Mo 63141, Mo, Us
    Part of 4 person B2B marketing leadership team overseeing ~45 person corp marketing org. Oversee national sales development, inside sales, marketing automation team / functions. Team spans all Perficient business units. Built business case / formed team January '14. Team of 14, responsible for building pipeline by intelligently generating / nurturing relationships, understanding client challenges, educating clients on relevant Perficient solutions / capabilities, connecting clients to best resources w/in Perficient. 2017 H1 Mid-Year Update• Sourced 232 Sales Opps worth >$38m • Led to 64 Sales Opps Won (so far) worth > $26m (2017 annual goal $16m)2016 Recap • Sourced 450 Sales Opps worth >$63m • Led to 140 Sales Opps Won (so far) worth > $18m (~150% of what was achieved in 2015, 2016 goal was $10m)2015 Recap • Sourced 406 Sales Opps worth >$56m (225% of what was achieved in 2014)• Led to 128 Sales Opps Won (so far) worth > $12m (~340% of what was achieved in 2014, 2015 goal was $8m)• Increased average Sales Opp value by 39% relative to 2014 2014 Recap• Built business case in 2013, then tapped by CEO / COO lead newly formed Demand Capture team / function in Jan. ‘04• Inherited 5 team members and > doubled size of team to 13• Led decision and implementation of Salesforce, Outreach.io, Pardot, DiscoverOrg, ZoomInfo, LinkedIn Sales Navigator, and integration points across all, including w/ ReadyTalk webinar platform and our website• Defined, consolidated, rationalized and implemented standardized processes and tools • Took ownership of all inbound leads triage• Reviewed, triaged, assigned, processed over 30,000 lukewarm “leads” (webinars, whitepapers, seminars, conferences, pay-per-click, etc.)• Added tens of thousands of net new contacts to Perficient’s marketing database• Had thousands of touches (emails, phone) with PRFT prospects and clients• Had meaningful dialogue with ~350 accounts• Sourced >250 Sales Opps worth >$24m
  • Perficient
    Director, Demand, Microsoft National Business Unit
    Perficient Jul 2012 - Jan 2014
    St Louis, Mo 63141, Mo, Us
    Led the demand team and function for the Microsoft National Business Unit within Perficient. Defined the demand generation strategies, tactics, programs, activities, and allocations for the Microsoft Business Unit, and overseas plan execution and results, working in close coordination with the Perficient corporate-level marketing team and the Microsoft Business Unit sales and alliances team. Demand team and function focus primarily on driving qualified leads, pipeline, and booked business through conferences, events, webinars, wedge offer campaigns, advertising (PPC, pay per lead, etc.), PR (press releases, blog releases, social [Twitter, Linked-In], awards), inside sales, content marketing thought leadership (speaking, blogs, white papers), and case studies.Perficient is one of the largest Microsoft systems integrators in North America. Perficient aquired my former company, Northridge, for $14.4mm in July 2012.
  • Northridge
    Evp, Chief Revenue Officer
    Northridge Feb 2008 - Jul 2012
    Us
    Built and ran marketing, sales, and partner management for the firm. Charged with crafting and informing the marketplace of Northridge capabilities and solutions, building relationships with new clients, managing the Northridge / Microsoft relationship, and forging and managing relationships with other complimentary partners.Northridge was a nationally-recognized leader in delivering collaboration solutions to mid-market and enterprise clients throughout North America.Northridge was aquired by Perficient in July 2012 for $14.4mm (~1.2x revenue). See: http://www.perficient.com/About/News-Releases/2012/Perficient-Acquires-Northridge-Systems
  • Umt Consulting Group
    Svp Business Development (Marketing, Sales, Partnerships)
    Umt Consulting Group Jan 2006 - Feb 2008
    New York, Ny, Us
    Ran North American sales, marketing, and partnerships for UMT Consulting Group, a consulting firm formed as a "spin-out" following the acquisition of United Management Technologies, Inc. (UMT) and its UMT Portfolio Manager software by Microsoft in January of 2006.UMT Consulting Group is a Microsoft partner specializing in the installation and configuration of Microsoft Portfolio Server (formerly known as the UMT Portfolio Manager) and Microsoft Project Server software, and in the design and implementation of IT, Product, and Capital Investment portfolio management processes for large Global 2000 companies.Position entailed driving new marketing programs, new client sales, as well as developing and managing partnership with Microsoft.
  • Umt Consulting Group
    Vp Sales / Business Development
    Umt Consulting Group Jun 2004 - Jan 2006
    New York, Ny, Us
    Hired in 2004 to build up North American software sales and channel program. Led to 200% growth in customer base and acquisition of UMT's software business by Microsoft in January of 2006 for ~$18mm, which was ~six times forward revenue for UMT's software business.See Microsoft Press releasehttps://news.microsoft.com/2006/01/19/microsoft-completes-acquisition-of-umt-and-outlines-new-innovations-in-enterprise-project-management/UMT Consulting Group - the professional services arm of UMT - was spun out as a new entity following the sale of the UMT software business to Microsoft.
  • Appnet (Sold To Commerce One For $1.3Bb  In 2000)
    Regional Vp Business Development
    Appnet (Sold To Commerce One For $1.3Bb In 2000) Oct 1998 - Jul 2001
    Porkeri, Fo
    AppNet Systems completed its initial public offering in June 1999 and was acquired in September 2000 by Commerce One for $1.3bb.
  • Nmp, Inc (Backed By Venture Capital Firm Columbia Capital, Sold To Appnet 1998)
    Vp, Practice Manager
    Nmp, Inc (Backed By Venture Capital Firm Columbia Capital, Sold To Appnet 1998) Dec 1995 - Oct 1998
    NMP was an Internet and e-commerce professional services firm.In 1997, NMP raised a round of growth capital from Columbia Capital. See http://www.bizjournals.com/washington/stories/1998/03/30/newscolumn5.htmlIn October 1998, NMP merged with AppNet Systems.

Walter Rowland Skills

Enterprise Software Professional Services Business Development Saas E Commerce Management Consulting Management Consulting Product Marketing Program Management Leadership Cloud Computing Marketing Business Intelligence Strategy Salesforce.com Marketing Communications Resource Management Cross Functional Team Leadership It Strategy Integration Product Management Process Improvement Sales Business Analysis Operations Management Project Portfolio Management Mergers And Acquisitions Crm Customer Relationship Management Vendor Management Start Ups Business Strategy Strategic Partnerships Governance Team Leadership Executive Management Business Process Improvement Software As A Service Information Technology New Business Development Solution Selling Partner Management Account Based Marketing Salesforce.com Administration Salesforce.com Implementation

Walter Rowland Education Details

  • Harvard University
    Harvard University
    Government
  • Columbia Business School
    Columbia Business School
    Finance
  • Tower Hill School
    Tower Hill School

Frequently Asked Questions about Walter Rowland

What company does Walter Rowland work for?

Walter Rowland works for The Weather Company

What is Walter Rowland's role at the current company?

Walter Rowland's current role is SVP - Enterprise Data Products.

What is Walter Rowland's email address?

Walter Rowland's email address is wa****@****ent.com

What is Walter Rowland's direct phone number?

Walter Rowland's direct phone number is +167858*****

What schools did Walter Rowland attend?

Walter Rowland attended Harvard University, Columbia Business School, Tower Hill School.

What skills is Walter Rowland known for?

Walter Rowland has skills like Enterprise Software, Professional Services, Business Development, Saas, E Commerce, Management, Consulting, Management Consulting, Product Marketing, Program Management, Leadership, Cloud Computing.

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