Melissa Walters Email & Phone Number

Fairfield, Ct, Us

Brussels, Be

Owner and driver of Solvay's digital communications strategy to position the brand as a global leader who masters the elements essential to our world.

Brussels, Be

My responsibility is to identify, understand and track emerging trends in the chemical industry. The conclusions made from the search and social listening research are used to develop strong content strategies across our global digital ecosystem. My role is to use this regularly changing, data driven approach to create content opportunities in key markets on our website and on social media. I am also responsible for vendor management, and budget justification. I created and lead a Data team whose main focus is data/analytics, SEO, GDPR, and tool governance consultancy. My main responsibility is to ensure quality content is being produced, the right stakeholders in a B2B world are being reached, a strong measurement strategy is in place, and that legal requirements are followed. Both challenges are met with my strong change management skills. I have strength in adapting to various cultures but also persuade a wide-spread global communications team to approach their work differently, both for internal and external stakeholders.Manage and support career development opportunities for our SEO and Digital Performance Specialist. Serve as the owner and investigator of new digital data tools (i.e. Meltwater, SEMRush, Google Suite, and OneTrust). Serve as senior mentor to Social Media Manager on social media operations, executive communications and campaign analytics.

Brussels, Be

I developed and owned the global organic social media strategy for the Group. My responsibility was to write content for corporate and business megatrend topics, develop the right tone of voice per channel, position the accounts in strategic conversations, perform community management and reach key audiences. Led a team of additional contributors to further implement the strategy across LinkedIn, Twitter, Facebook, Instagram and YouTube. Developed and implemented an Executive Advocacy program on LinkedIn for the top 50 leaders. This included one-to-one mentorship, thought leadership content creation, personal branding optimization and positioning. Partnered with the CEO office to develop a communications strategy sponsored by the Group. I created and implemented a paid strategy for the corporate accounts using a sizeable budget. Throughout the entire process of campaign development, my responsibility was to oversee and implement the audience creation, write content and own creative design, KPI identification and reporting for corporate campaigns. These campaigns positioned the company as a sustainably focused thought leader in our priority markets.Participated in an expat opportunity that included living in Brussels, Belgium where I was asked to develop strong relationships with team members, learn the culture at HQ and leave with a more advanced understanding of the business. Additionally, I was responsible for creating an onboarding process for external suppliers, establish and implement a corporate governance with employees on social media and organize the ownership of digital data. Analyze data through social listening and benchmarking about customers, markets, brands, and issues management. And finally served as the tool owner and expert of Sprinklr; optimization of the environment, product updates, utilization of the tool, etc.

Us

Led the creation of Solvay's social media strategy and daily implementation for LinkedIn, Twitter and Facebook. Provided regular reporting to deliver on our KPIs. Managed the global change management strategy to transform general communicators to social media content creators, and provided training sessions on how to use Sprinklr, a social media management tool.Taught what employee advocacy on LinkedIn was through individual sessions with Solvay leaders. Performed community management on all social handles to create two-way communication with our audiences. Provided crisis preparedness support by deploying a digital reputation system for the brand. Maintained relationships for Solvay with trade association influencers.

Us

Two-year rotational program for post undergrads focused on roles in Marketing and Corporate Communications. Assisted the organization and execution of various industry trade shows, including stand design and development, brand messaging, logistics, exhibit planning, and advertising. Provided support in customer mailings, satisfaction surveys, event invitations and digital follow-ups. Collaborated in the production of a global new brand identity. Improved employee engagement through the Corporate intranet site(s) and other medium of communication.

Minneapolis, Mn, Us

Master Of Science (M.S.), Public Relations And Corporate Communication

Bachelor Of Science (B.S.), Communication, Graphic Design