Sr. Customer Experience Data & Insights Analyst
CurrentIn this role, I perform as the Principal Customer Insights Analyst for the Branded Credit Cards Division of JPMorgan & Chase. Going over thousands of official bank complaints and surveys every month, I perform advanced data manipulation and develop specific insights into customer friction points, helping drive customer satisfaction scores up in the various products of the credit card portfolio. I also design and lead end-to-end research analyses to help executive leadership understand the impact of their marketing campaigns and retention initiatives. To perform these monthly analyses and ad-hoc deep dives, I work closely with CX managers, data science, and product teams to facilitate research and leverage the insights I produce to mitigate dissatisfaction root causes.Finally, I present research findings to General Managers and the Department Director through formal presentations and executive summaries to ensure that results are easily understood and applicable.