Walter Vacchini Email & Phone Number

Milan Area, Italy

Responsible for DB Acquisition, Profiling and Business Intelligence @ WW level

Milan Area, Italy

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Milan Area, Italy

• In charge of developing the indirect sales channel and leading the team handling all of Microsoft Italia’s partners (+ 25,000). The team handled the Partner Program, the incentives program, endorsements, generating.
• Overachieved (130%) the target for the number of new partners for Cloud sales.
• Defined the online communication strategy for partners: “Partner Around the Clock” virtual events (1000 live users/5000 total users per event).
• Developed the “Breadth Analytics” sales analysis tool for measuring the efficacy of the sales forces and to support the Partner Capacity Plan stage.

Milan Area, Italy

SME Sales Director responsible for partners operating in the SME market, managed using phone-based or area account managers. Responsible for revenue, forecasts, finalizing business plans with partners, and managing discount schemes, training and recruitment for the various marketing campaigns. Recruited and managed a team of 8 resources.Main achievements.

Milan Area, Italy

• Coordinating all business operations for the SME market in Italy (4 million companies according to Microsoft’s classification) for several years, resulting in a consolidated understanding of the creation/management of.
• Implemented an Anti-Piracy program (“New Zealand”) for the first time in Europe designed specifically for the SME market. The success of the program led to its expansion across Europe.

Milan Area, Italy

I was supporting the Office System Business Group lead as Business Manager. Representative for Italy in the CEO leadership team for the Office System in 2006, during the annual Business Review process for representatives of Western Europe and Corporation.

Milan Area, Italy

• I was responsible for SMB Marketing, my main goal have been:
• Definition of strategic marketing and business plans.
• Development of Marketing Plans, to-partner, through-partner, and direct campaigns working with BMO.
• Drive Association program.Main achievements:
• “Bussola d’Impresa” CRM program, designed to transmit the value of IT to directors of SME in simple terms using video via the Internet and DVD distribution: > 10K hours of video material viewed via the Internet.

Milan Area, Italy

• Leading the sales team of MSN, building up the online sales agency (MSN Advertising) and the Business Development team for the monetizing of editorial partnerships. Board Member of IAB Italia (Internet Advertising.
• Defined and negotiated “Over Commission” agreements with major media agencies in Italy.
• Created specialized channels on MSN (such as jobs, news, and travel) using the partnerships with leading Italian publishers.

Milan Area, Italy

• Dealing with Microsoft web solutions (websites, chat, browsers), with the goal of increasing market share targeting end users, industry professionals and opinion leaders. Consolidated understanding of the digital.
• Increased the market share of Internet Explorer from 5% to more than 90% in 18 months.

Milan Area, Italy

Reporting to Italian GM Business Manager, leading the team in charge of introducing MSN on the Italian market, coordinating the different areas as for a start-up, including marketing/communications, content and management of services and later the monetization of the property.

Milan Area, Italy

Handling all aspects for the launch and management of new products: production forecasts, development of marketing collaterals, launch schedules, relationships with the press and the communications mix (Direct Marketing, Telephone Outbound, Advertising). Assigned roles of increasing responsibility, leading to extensive expertise in service and program.

Milan Area, Italy

I was supporting developer on Windows Software Development Kit (SDK) and FORTRAN language but also I was responsible for the tool & subscription that partner used to request assistance.In this period I spent 6 month on Olivetti Competence Center as Microsoft expert on Windows NT managing the relationship and the connection between the Competence Center and.

Italy

First work experience, I was a Developer in C++ and assembler programming language; I worked on a team which build an Operating System for Control Access Security appliance.