For over 20 years, Mike Walther has been positioned as an expert in direct marketing, playing an instrumental role in the success and evolution of businesses across Florida. In the late 90s, he was chosen to lead the automotive division of the integrated direct marketing powerhouse, DME Holdings, LLC, in Daytona Beach, Florida, and in 2007, Mike helped transform that division into the leading science based, results driven automotive marketing company, DMEautomotive. Dedicated to developing, delivering and supporting the very best automotive marketing solutions in the industry, DMEautomotive serves OEMs, dealer groups and aftermarket service providers throughout the U.S. As President and CEO of DMEautomotive, Mike encourages a direct and open line of communication for all DMEa associates and DMEa clients, placing his relationships at the forefront of business. He is a passionate executive that strives to push the limits in the automotive space, capitalizing on the revolution of today’s digital technology. Aside from DMEautomotive, Mike is a loving father that enjoys spending time with his family. He is an alumnus of Southern Methodist University, an avid Ohio State Buckeyes fan and outdoors enthusiast, active in his early morning kayak and bike trips.