Lead Advanced Media & Advertising business unit to develop best-in-class advanced data and analytics products, inventory optimization applications and personalized advertising products to drive audience loyalty and increase TV/video inventory value and effectiveness across platforms and devices.

Lead the AudienceXpress team to develop and execute on the business and data strategy for programmatic TV advertising, drive deployment of the AudienceXpress platform with both TV advertising inventory partners and buyers, and develop the product strategy and roadmap.

Head of Media Business of Visible World, reporting directly to CEO.Lead team across all areas of business -- sales, business development, marketing, product management, account management for cable operator and network customers as well as advertisers for Visible World's advanced advertising offerings.

Lead team to drive deployment of Visible World's advanced TV advertising platform (zone-based targeting, household-based targeting and interactivity) with cable operators, networks and other media platforms.Develop product strategy and product roadmap of capabilities (tools and services) to enhance the value of Visible World's advanced advertising platform and extend its reach across multiple inventory types. Lead partnership development and integration with other tools and service companies in the advanced advertising ecosystemDrive and negotiate deployment of Visible World technology and capability with media companies, including local and national cable and broadcast television.Manage team of direct and indirect salespeople to drive usage and adoption of full suite of media that is enhanced through Visible World's advanced advertising platform.

Develop new features/applications for Optimum Online, the High Speed Data product from Cablevision, to drive adoption and retention of broadband customersLead team to manage promotional offers, programmer and partner relationships for new customer acquisition and existing customer retentionJointly work with internal Marketing & Advertising team and outside agencies on marketing creative, brand positioning and competitive messaging

Developed and executed marketing and operations strategies for internet companies, telecommunications and cable providers