Walton Smith

Walton Smith Email and Phone Number

Facilitator + Coach @Cureate | Founder @Black Woman Owned | Building Communities | Empowering Entrepreneurs @ Cureate®
Walton Smith's Location
Washington DC-Baltimore Area, United States, United States
About Walton Smith

With over five years of experience in marketing, social media, content creation, and community building, I connect people to what they are looking for, whether it be a job, person, place, or thing. I use my skills and expertise to create and execute strategies that amplify and support diverse voices and causes, especially those of Black women.As the founder of Black Woman Owned,I built a media firm providing advertising and business advisory. Our mission is to give Black woman owned businesses visibility through social and digital media to help increase their annual revenue.

Walton Smith's Current Company Details
Cureate®

Cureate®

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Facilitator + Coach @Cureate | Founder @Black Woman Owned | Building Communities | Empowering Entrepreneurs
Walton Smith Work Experience Details
  • Cureate®
    Facilitator + Coach
    Cureate® Mar 2024 - Present
    Washington, Dc, Us
    Cureate is a for profit, woman-owned, mission-driven small business that exists to shift the dollar back into our local communities by building an empowered food & beverage supply to meet a changing consumer demand. • Initiate and maintain communication with students via Slack ensuring timely correspondence.• Manage aspects of online student engagement and providing pre- and post-class communication.• Coordinate pitch practice session for pitch competitions and showcases• Attend and support the execution of final events, including end-of-program gatherings.
  • Black Woman Owned
    Founder
    Black Woman Owned Mar 2019 - Present
    Washington D. C. , Us
    Black Woman Owned is a community of those who understand the need to amplify and purchase from Black Woman Owned businesses. Our mission is to give Black woman owned businesses visibility through social and digital media to help increase their annual revenue.
  • Women Business Collaborative
    Community Engagement And Marketing Manager
    Women Business Collaborative Nov 2022 - Dec 2023
    Washington, Dc, Us
    Successfully re-launched the WBC online community on Networked platform.Collaborated with web designer to launch a new landing page,with new assets, designing the layout and choosing compelling copy and stock photography resulting in enhanced user experience.Developed and executed marketing and content plans, establishing touchpoints for community champions.Managed the Networked platform and coordinated monthly newsletters with internal stakeholders.Orchestrated end-to-end logistics for two Women Business Collaborative events in Nashville, serving as the primary point of contact. Actively participated in ideation brainstorming sessions;ensured alignment between event goals and broader marketing objectives.Managed diverse administrative tasks including booking caterers, purchasing event essentials, handling invoice disbursement, creating compelling graphics, and developing user-friendly registration pages.
  • Voice
    Community & Content Creator
    Voice Jul 2022 - Oct 2022
    Brooklyn, Ny, Us
  • Fifteen Percent Pledge
    Marketing And Social Media Partner
    Fifteen Percent Pledge Mar 2022 - Aug 2022
    New York City, Us
    Managed Inaugural Benefit Gala Instagram Reel Challenge production and executionIdeated and creative directed final #BlackTieBlackDesigner Instagram Reel ChallengePartnered with Getty to determine creative direction for Gala sizzle reels and 60 second recap videoAudited and approved Getty content in real timeManaged the content production team the night of the gala to produce social content in real time and publish on InstagramManage copy and design team to produce social contentAnalyze and use performance metrics to inform upcoming content that align with business and marketing goals
  • Prajna Strategy
    Growth Marketing Manager
    Prajna Strategy Nov 2021 - May 2022
    Washington, D.C., Us
    Managed client communication for brands ie. I design,fintech,tech,and social impact companies.Managed marketing projects beginning to end for each clientActed as day-to-day POC for clients, client partners, and internal cross-functional teamsAssigned project tasks and managed Mavenlink or Asana tickets to create and track timelinesOwned presentation coordination and development for clients and internal stakeholders to review marketing plans and reviewsCoordinated with external PR and SEO partners PR, SEO, to activate strategies to reach client marketing goalsCreated or oversaw the creation of clients newsletters and PR messagingDeveloped new strategies and innovative ideas to improve marketing performance across clientsManaged budget utilization amongst internal partnersProvided project risk analysis
  • We Are Rosie
    Garden Architect - Content & Community
    We Are Rosie Feb 2020 - Nov 2021
    Atlanta, Georgia, Us
    Grew the community from 2K to 7K through organic social media, a weekly newsletter, and oversaw the creation of a proprietary private community platform (aka The Garden) offering opportunities, benefits, events, and give-aways.Worked closely with both the Marketing team & Talent team to create engaging content to draw in community members and offer resources, focusing on diversity, inclusion, wellness, and career development.Created KPIs and objectives to track progress (startup life!) and launched data analysis to inform content curation.Initiated the creation of We Are Rosie’s accessibility statement while working to find the right tech to ensure WCAG 2.1 compliance across all WRR websitesProduced virtual video tutorials for community members to navigate The Garden.Oversaw all development and execution of all brand & community content & social media.Produced 2 seasons of a podcast - The Rosie Report - and created its promo strategy.Lead in the development and implementation of social media content, from initial concept to actual scheduling/posting of content on the social platformsDeveloped, managed, and scheduled weekly newsletter to community members (5K+subscribers)
  • Freelance
    Social Media Marketing Freelancer
    Freelance Jan 2019 - Nov 2021
  • B. Carter Solutions
    Consultant
    B. Carter Solutions Feb 2020 - Mar 2020
  • B. Carter Solutions
    Director Of Marketing
    B. Carter Solutions Dec 2019 - Feb 2020
  • B. Carter Solutions
    Digital Marketing Strategist/ Account Manager
    B. Carter Solutions May 2019 - Dec 2019
    • Create and manage social media content calendars and campaigns within multiple industries through SOCi management tool.• Oversee day-to-day management of campaigns and ensure consistency • Use data analytics, insights and reporting tools to develop content strategy. • Work positively and cohesively with internal departments to complete campaign deliverables.• Develop a trusted advisor relationship with key accounts.• Manage end-to-end digital media campaigns and discover new opportunities for paid advertisement.• Oversee and manage digital campaign budgets, KPIs, ROI, traffic, and analyze trends to determine campaign success.
  • National Pta
    Contracted Social Media Coordinator
    National Pta Jan 2020 - Jan 2020
    Alexandria, Va, Us
    Develop engaging content for web deliverables and social media channels.Analyze campaigns to develop strategic messaging.
  • Thegrio
    Weekend Social Media Editor (Freelance)
    Thegrio Feb 2018 - Jul 2019
    Manhattan, Ny, Us
    • Generate, edit, publish and weekend post from content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action on Instagram, Facebook and Twitter • Create analytics report• Use data From analytics report to identify how to increase engagement on each social media platform • Create original images to be used on Instagram, Facebook and Twitter
  • Voss Artesian Water From Norway
    Customer Service Representative
    Voss Artesian Water From Norway Apr 2018 - Dec 2018
    New York , Us
    • Answer and direct all phone calls to the appropriate internal team member;• Receives orders, send order confirmations and process requested revisions for US orders;• Handle all sample and event requests for shipments and POS materials;• Receives complaints/compliments concerning billing or products received, investigate and processes status reports;• Maintains customer records and provide order updates;• Serves as initial and primary customer service contact for VOSS consumers contacting the organization by phone and email including but not limited to: a. Provide customer support to consumers i.e. send coupons, file complaints, research; b. Reply to incoming emails and if needed research and follow up;
  • Musicares Foundation
    Adminstrative Assistant, East Region
    Musicares Foundation Mar 2017 - Apr 2018
    Santa Monica, Ca, Us
    •In partnership with other regional office staff, answer all MusiCares telephone calls. •Conduct initial client intakes consisting of compiling demographic data and assessing immediate need.•Distribute regional client applications and written correspondence. •Maintain database of all client intakes, client files, and requests for assistance. •Follow up on client intake calls. •Process assistance approvals and generate check requests for approved client grants.•Communicate with vendors, clients and regional offices regarding grant status. •Generate and maintain Health and Human Service staff’s expense reports. •Responsible for MusiCares mailings, applications to clients, and outgoing mail. •Set-up and assist with MusiCares booth at conferences and local events
  • The Recording Academy
    Marketing & Strategic Alliances Support (60Th Annual Grammy Awards)
    The Recording Academy Dec 2017 - Jan 2018
    Santa Monica, California, Us
    •Managed entry to Marketing Partner’s Pre-GRAMMY reception •Coordinated 1 of 2 partners red carpet photo lounges with photographer within reception•Facilitated collecting marketing collateral with photographer and videographer for marketing partners Bulova and Absolut during 60th Annual GRAMMY Award ceremony •Distributed 10,000+ lanyards from NYC to California for Recording Academy staff and partners
  • Sassboxx
    Manager, Sponsorship And Strategic Partnerships
    Sassboxx Apr 2017 - Sep 2017
    • Researched and identified corporate brands and small businesses to enhance revenue and profitability through sponsorship and contributions.•Established, cultivated, and maintained partners.•Maintained calendar to ensure timely submission of letters of inquiry, proposals, and reports.•Collaborated with other small businesses to conduct phone and in person meeting regarding funding, budget, and appropriate briefing materials.•Worked in partnership with over 20 various brands in order to develop a platform for minority businesses.•Responsible for coordinating a six city event tour with corporate sponsors and partners
  • Under Armour
    Seasonal Csr
    Under Armour Sep 2016 - Jan 2017
    Baltimore, Maryland, Us
    • Connect with the Ecommerce Under Armour customer across several channels of communication• Maintain an in-depth and up to date knowledge of products and sales techniques, become a product expert• Identify and communicate trends and improvements. • Assist with a variety of inquiries related to customer orders, product information, and company policies• Process all global direct customer exchanges• Work with both SAP operating system and Right Now Technologies (RNT) to research and resolve customer returns, exchanges, gift card and carrier claim requests
  • Morgan State University Athletics
    Campus Account Executive
    Morgan State University Athletics Jun 2016 - Dec 2016
    • Research potential partners/sponsors• Contact and develop relationships with potential partners/sponsors• Create proposals for potential partnerships• Assist Marketing Director with proposal meetings• Participate in brainstorms for the 2016-2017 basketball and football marketing campaigns
  • Break The Internet Festival
    Intern
    Break The Internet Festival Jul 2016 - Sep 2016
    • Assisted with Meek Mill, Shy Glizzy, OT Genasis and Dreezy during the BTI Fest event• Managed vendor placement at event (28+)• Point of contact for all vendors on site at event• Managed a volunteer team on site (5+)• Contacted and solidified 1-5 vendors for event• Managed college social street team of 5-10 people • Managed official Twitter and Instagram
  • House Studio Dc
    Social Media Marketing Intern
    House Studio Dc Mar 2016 - May 2016
    •Create copy for House Studio social media, Facebook, Twitter and Instagram
  • The Recording Academy
    Marketing & Strategic Alliances Intern
    The Recording Academy Jan 2016 - May 2016
    Santa Monica, California, Us
    • Assist marketing department with research for future and current partners• Assist in creation of brand activation decks for partners and senior management • Specifically assist in GRAMMY activation deck for the 16th Annual Essence Festival• Contact potential partners for GRAMMY activation at the 16th Annual Essence Festival• Assist in 58th Annual GRAMMY Awards recap decks for partners: o JBL Harman o Time Inc. (People Magazine) o Hilton• Assist in partner relations during 58th Annual GRAMMY Awards Week
  • The Recording Academy
    Grammy University Ambassador
    The Recording Academy Aug 2013 - Jan 2016
    Santa Monica, California, Us
    • Represented GRAMMY University at Morgan State University• Recruited new members • Created and followed social media guidelines• Conducted events• Conducted presentations and giveaways
  • The Recording Academy
    Intern
    The Recording Academy Jan 2014 - May 2014
    Santa Monica, California, Us
    • Assisted Executive Director and Administrative Coordinator with PR, Marketing and event activation for the DC Chapter,• Completed research and data analysis for incoming members • Provided recruitment assistance to the GRAMMY University D. C. Student Representative.• Maintained social media handles during events • Wrote event recaps • Pre-event setup, event break down
  • The Root
    Event Manager Assistant For Young Fabulous & Female
    The Root Feb 2016 - Feb 2016
    • Conducted pre-event administrative duties for event manager including creating documents, making phone calls, and sending emails• Acted as event Point of contact if event manager not available• Coordinated with National Sales Director of The Root to retrieve RAV 4 from Toyota client.• Coordinated VIP• Coordinated volunteers
  • Cole Haan
    Sales Associate
    Cole Haan Feb 2014 - Jan 2016
    New York, Ny, Us
    • Maintained the appearance of the selling floor• Restocked and merchandised according to Cole Haan standards • Sold all Cole Haan items• Greeted customers, provided customer service• Cashier
  • Hilton Baltimore
    Banquet Server
    Hilton Baltimore Mar 2013 - Jan 2016
    • Pre-Set, serve and disassemble all events booked at the Hilton Baltimore
  • Weaa 88.9 Fm
    News Reporter
    Weaa 88.9 Fm Nov 2014 - Dec 2015
    Us
    • Created audio news stories for WEAA.org• Reported live on the scene via phone call• Interviewed sources for news stories• Edited audio for news stories on Adobe Premiere
  • Weaa 88.9 Fm
    Production Intern
    Weaa 88.9 Fm Sep 2014 - Dec 2015
    Us
    • Aided Executive Producer and Associate producer with live calls• Created social media for Facebook and Twitter accounts• Assisted with guest hospitality
  • Charged Up Music Festival
    Party Wars Tent Logistics
    Charged Up Music Festival Sep 2015 - Oct 2015
    • Handled logistical management for Party Wars tent. • Created logistics timeline and sent to talent and corresponded with all nine acts for tent• Point of contact. Coordinated talent check in and security clearance for talent and guest list• Effectively maintained schedule party wars tent• Coordinated bar set up and breakdown and tent cleanup
  • House Studio Dc
    Junior A&R
    House Studio Dc Jun 2015 - Aug 2015
    Santa Monica, California, Us
    • Identified emerging talent • Submitted talent information to on-going document• Submitted talent to CEO for Artist Grant Project• Contacted emerging talent for Artist Grant Project
  • Inside The Gold
    Founder
    Inside The Gold Oct 2014 - Aug 2015
    • Created, produced and co-edited written and video content • Created, produced and co-edit written and video content for Inside the Gold, where, "Knowledge is Golden." • Created a series of video interviews enlightening the target audience about different professions in the entertainment and recording industries • Booked talent
  • Sirius Xm Radio Inc.
    Hr Intern
    Sirius Xm Radio Inc. Jun 2014 - Aug 2014
    New York, Ny, Us
    • Assisted HR, Staffing and Employee Relations Administrator with Intern Relations• Learned recruiting and tracking system, iCIMS used by SiriusXM Radio• Recruited, pre-screened and interviewed incoming talent • Managed the intern radio show
  • Children'S Defense Fund
    Student Leader Intern
    Children'S Defense Fund Jun 2012 - Aug 2013
    Washington, Dc, Us
    Attended National Freedom School Training in Tennessee with interns from around the country and in-town training with Freedom School partnersDelivered the Integrated Reading Curriculum to a class of at least 9, during the summer months, according to the standards of the developed by the Children’s Defense Fund.Maintained health and safety standards and accurate records relating to attendance and first aidCollaborated with the program staff to establish and maintain a positive, supportive and structured environment for the children entrusted in CDF's care.
  • Elev8 Baltimore
    Learning Coach
    Elev8 Baltimore Aug 2012 - Jun 2013
    Collaborated with staff to establish and maintain a supportive and structured environmentServed as a facilitator or assistant to implement after school activities and other special events, including chaperoning field trips hosted during program hoursPlanned and conducted academic enrichment time for a group of 15-20 students during after school hours (Summer ratio 1:10)Provided classroom management support during recreational, arts and developmental activities for youthCollaborated with athletic, social and cultural enrichment partners to implement after school and/or summer activities

Walton Smith Skills

Leadership Administrative Assistance Team Building E Commerce Powerpoint Social Media Public Speaking Retail Windows Account Management Microsoft Powerpoint Teaching Creative Content Creation Event Planning Team Leadership Digital Marketing Community Development Online Community Management Html Microsoft Office Microsoft Word Marketing New Business Development Social Networking Creative Strategy Event Management Microsoft Excel Wordpress Time Management Critical Thinking Go To Market Strategy Social Media Content Creation Customer Service Social Media Marketing Multi Channel Marketing Email Marketing Content Development Teamwork Project Management Strategic Communications Public Relations Research Marketing Strategy Growth Marketing

Walton Smith Education Details

  • Morgan State University
    Morgan State University
    Public Relations

Frequently Asked Questions about Walton Smith

What company does Walton Smith work for?

Walton Smith works for Cureate®

What is Walton Smith's role at the current company?

Walton Smith's current role is Facilitator + Coach @Cureate | Founder @Black Woman Owned | Building Communities | Empowering Entrepreneurs.

What schools did Walton Smith attend?

Walton Smith attended Morgan State University.

What skills is Walton Smith known for?

Walton Smith has skills like Leadership, Administrative Assistance, Team Building, E Commerce, Powerpoint, Social Media, Public Speaking, Retail, Windows, Account Management, Microsoft Powerpoint, Teaching.

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