Walt ⚡ Yates work email
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Walt ⚡ Yates personal email
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Walt ⚡ Yates phone numbers
I help business owners drive growth by transforming their marketing strategy and building strong, results-oriented teams. With 18 years of experience, I’ve led digital growth efforts that have consistently delivered 30%+ annual growth, with several companies experiencing triple-digit gains over multiple years.I’ve managed P&Ls, led large marketing and sales teams, and overseen eight-figure ad spends—all while ensuring strong connections between businesses and their customers through effective storytelling. My work has helped brands like Cabela's, NBC, QVC, Re/Max, Prudential, and Ramsey achieve rapid growth.As a former private equity partner, I’ve closed deals across various industries and brokered strategic partnerships with Fortune 100 companies such as Google, Home Depot, and Microsoft. My focus is on actionable strategies that deliver measurable growth and long-term value.If you’re a business owner looking to take your company to the next level, I’d love to connect.
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FounderVeritas Growth PartnersFranklin, Tn, Us -
Principal ConsultantRevenue Innovations Dec 2024 - Present -
Founder & Chief Growth OfficerVeritas Growth Partners Mar 2024 - PresentVeritas is a fractional growth advisory firm providing fractional CMO, CRO, and COO expertise, strategic planning, and hands-on sales development for growing B2B businesses. We help business owners stop the guessing game of tactics and instead build a consistent strategy to build a predictable, healthy pipeline.
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Vice PresidentRamsey Solutions Mar 2021 - PresentFranklin, Tn, Us -
Executive Director Of B2B MarketingRamsey Solutions Sep 2015 - Feb 2021Franklin, Tn, UsLeading multiple digital marketing teams working across a variety of industries including: real estate, investing, taxes, healthcare, insurance, education, HR benefits, and business leadership. Building strategies for lead generation, digital subscriptions, SaaS marketing, and eCommerce marketing.
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Senior Director Of EcommerceRamsey Solutions Jul 2013 - Sep 2015Franklin, Tn, UsHired to turn around a declining store on an aging commerce platform. Optimized store merchandising to immediately increase revenue 25% in the first 90 days. Established company’s first SEO and paid media programs
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General PartnerFlint Harvest Llc Sep 2012 - Dec 2013• Established win-win connections between investors and entrepreneurs in the specialty food and digital services industry.• Developed strategic growth and operations plans for private companies, focusing on CRM, ERP, BI, and Cloud services implementation.• Advised digital clients on optimizing their business processes and technology utilization for enhanced efficiency and profitability. -
Head Of MarketingChampion Teamwear Feb 2010 - Aug 2012Winston-Salem, North Carolina, UsGrew a stagnate $2MM eCommerce line of business to over $24MM within 3 years. Renegotiated all vendor agreements to ROI role within 60 days for a 40% SaaS cost reduction. Increased digital engagement by 2X in first 90 days. Lead web redesign & in-house platform redevelopment resulting in an instant 100% lift in digital conversions. Successfully implemented CRM (Salesforce) for both sales & marketing teams -
Chief Marketing OfficerJackson & Perkins Aug 2008 - Jan 2010Greewood, South Carolina, Us○ Stepped in as CMO after helping guide the M&A of this iconic plant and gift brand○ Rebuilt the brand and product offering as part of a GTM strategy that increased EBITA by 30% within 6 months○ Built a team of 34 and managed $8MM in digital ad spend○ Initiated multiple successful product licensing partnerships○ Brought public relations program in-house and grew national media exposure 3X○ Secured national television product exposure including The Martha Stewart Show, Brothers and Sisters, NBC Today Show, and Lifetime Network -
Digital Marketing DirectorGeo. W. Park Seed Company, Inc. May 2006 - Aug 2008Greenwood, South Carolina, UsManage, train, and develop a team of online marketers who are responsible for various marketing channels including paid search, organic search, email, affiliate, shopping portals.○ Managed $6MM in annual ad spend -
Search Marketing ManagerGeo. W. Park Seed Company, Inc. Apr 2005 - May 2006Greenwood, South Carolina, UsCreated and managed paid and organic search marketing campaigns for WaysideGardens.com and ParkSeed.com○ Increased ROAS by three fold○ Increased demand 200%○ Lowered CPC through negotiations and Quality Score improvements○ Tripled the keyword universe of each brand to increase overall impressions
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Marketing DirectorGrand Harbor Golf & Yacht Club Community Apr 2003 - Aug 2003UsContracted to recruit members to new top tier golf/tennis community & planned opening tournament and event for a nationally recognized golf course. -
Director Of Development / English TeacherGreenwood Christian School Jan 2002 - Apr 2003Non-Profit Business Development, Fundraising, Marketing, Public Relations
Walt ⚡ Yates Skills
Walt ⚡ Yates Education Details
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Lander UniversityEnglish -
Spartanburg Methodist CollegeBusiness Administration
Frequently Asked Questions about Walt ⚡ Yates
What company does Walt ⚡ Yates work for?
Walt ⚡ Yates works for Veritas Growth Partners
What is Walt ⚡ Yates's role at the current company?
Walt ⚡ Yates's current role is Founder.
What is Walt ⚡ Yates's email address?
Walt ⚡ Yates's email address is wa****@****ail.com
What is Walt ⚡ Yates's direct phone number?
Walt ⚡ Yates's direct phone number is +178547*****
What schools did Walt ⚡ Yates attend?
Walt ⚡ Yates attended Lander University, Spartanburg Methodist College.
What are some of Walt ⚡ Yates's interests?
Walt ⚡ Yates has interest in Guitar, Social Services, Children, Mobile, Cooking, Clean Technology, Fashion, Changing The World, Professional Development Of Young People, Health Care.
What skills is Walt ⚡ Yates known for?
Walt ⚡ Yates has skills like Email Marketing, E Commerce, Marketing, Digital Marketing, Social Media, Social Media Marketing, Leadership, Strategic Partnerships, Advertising, Online Marketing, Team Building, Sem.
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