Walyce Phillip Email & Phone Number

New York, Ny, Us

New York, Ny, Us

Mahwah, New Jersey, Us

Leading strategic product initiatives for a prominent screen printing and heat transfer manufacturer. Driving data-driven decision making and fostering innovation in a rapidly evolving manufacturing and e-commerce landscape.Key responsibilities include:• Spearheading the development and evaluation of proprietary software solutions to enhance operational efficiency and customer experience.• Conducting comprehensive cost-benefit analyses to inform critical business decisions and resource allocation.• Managing relationships with external development agencies and in-house tech teams to drive product development.• Strategizing the integration of e-commerce and CMS platforms to optimize the customer journey and increase sales.• Evaluating and recommending ERP solutions to align with business growth.• Collaborating with C-level executives to align product strategy with overall business objectives and potential exit strategies.

As Vice Chair of Pineapple Women, I play a pivotal role in empowering young Latinx women to recognize their immense value and potential. My responsibilities include:► Developing and implementing strategic initiatives to further our mission of providing mentorship, professional development, and resources to young Latinas► Co-leading the highly successful Pineapple Empower program, a transformative 8-week journey that equips participants with web development skills, professional networking abilities, and increased self-confidence► Cultivating partnerships with industry professionals and organizations to create meaningful opportunities for our community members► Overseeing the creation and execution of impactful workshopsKey Achievements:► Successfully launched and managed the Summer 2024 Pineapple Empower program, resulting in 9 completed personal websites and 2 community-focused legacy projects► Established the Pineapple Talks series, connecting young Latinas with accomplished role models for inspiring one-on-one interviews► Developing a comprehensive toolkit to scale the Pineapple Empower program, allowing other educators and community leaders to implement our successful model► Expanded our network of professional mentors and speakers, enhancing the quality and diversity of our programming► Contributed to significant growth in participant engagement and program impact, as evidenced by positive feedback and tangible skill development among our young Latina community

Seattle, Wa, Us

Manage product operations for cross-functional team of 8, including 5 technical product managers, with focus on developing authoring tools and processes for 500 AWS technical content creators and editors. Lead stand-ups, weekly meetings, and project kickoffs. Interview customers and host design thinking workshops to understand target users, discover and prioritize product features that best serve AWS customers. ► Led product vision, discovery, requirements-gathering, and roadmapping for internal content review product which replaced 7 tools, reduce manual touchpoints by 50%, and resolved #1 customer pain point.► Improve employee satisfaction by developing and implementing internal communication strategy with 4 main channels; raise transparency into 2 main product areas and business kingpin goals.► Reorient requirements-gathering to consumer-centric focus for content automation program using APIs, SDKs, CloudFormation, etc. in alignment with program vision and opportunity areas. Implement intake mechanism and triaged ~200 tickets with feature requests into 5 backlogs.► Collaborate with Engineering, UX Design and Research, and Program Management teams to scale intake mechanism, ticket triage method, and backlog management.► Perform technical research such as deep-dives into current AWS software, processes, and workflows; capture customer pain points, write user stories, and capture technical requirements.

Mountain View, California, Us

Launched first-ever Digital Project Nanodegree Program on Udacity, offering detailed coursework in planning, executing and monitoring each stage of digital project life cycle, including Agile and Scrum best practices, tailored to needs of global student cohort. ► Designed curriculum, course content, and built course on internal CMS. ► Generated $60,000 in revenue in 2022.

Seattle, Wa, Us

Oversaw programs for ComiXology, a cloud-based digital distribution platform for comics. Migrated assets from legacy technology to new systems as part of merger and acquisition. Led team of 6 Technical Account Managers (TAM) in automating manual workflows and strengthening relationships with global customers. Partnered with Engineering, Business Intelligence, Digital Editors, and Vendor Management teams to resolve technical issues, and maintain integrity of direct-to-consumer catalog. Tracked root causes of trouble tickets; made data-driven decisions to improve TAM performance.► Managed 2 Top-5 publisher accounts, Marvel and Dark Horse Comics. Published Scott Snyder (best-selling comics author) books under ComiXology Originals program.► Enabled migration of 30,000 digital assets from on-prem to AWS cloud storage using data analysis and metadata cleanup, which allowed customers to seamlessly access books on Kindle.► Saved 30 days’ worth of search time by developing script with engineer which found 300 archived assets, and delivered in-demand inventory to Amazon customers.► Improved ticket SLA closure by 40%, via revamped TAM processes, which also increase customer satisfaction ratings, and reduce worker burnout by prioritizing high-impact projects.► Developed effective and neuro-inclusive TAM training materials. Served in DE&I efforts and mentor in Youth Apprenticeship program.

► Educates high school and college seniors on financial literacy and professional development. Developed internship program, and managed 5 students on web development project. Planned and hosted live webinars on careers in STEM attended by students internationally.

New York, Ny, Us

Serve multiple roles for University website design and digital marketing including product owner, UX designer, content strategist, and project manager. Identify trending digital platforms to distribute content. Improve product design and address pain points using feedback from stakeholders across campus. Present editorial best practices and analytics to University communications teams. Migrate content into new News site CMS, manage its interface, and build web pages.Achievements:☑ Increased avg. time visitors spend on News site by 20%.☑ Achieved avg. open rate of 26%; ~8 points above industry average.☑ Doubled newsletter avg. click rate from 2% to 4% in 1 year.☑ Increased email subscribers by 15% in 1 year.☑ Raised University YouTube channel SERP from 3rd page to 1st page.Responsibilities:► Oversee business requirements gathering to IT engineers and designers for developing Drupal 8 CMS, calendaring, and digital marketing products. Design information architecture and wireframes using UX tools.► Design and execute campaigns using differentiated messages per audience persona for web products like University homepage, News website, email newsletters.► Produce and edit marketing assets such as articles, photography, graphics, videos in English, Portuguese, Spanish.► Train diverse, non-technical staff of 12 on using our Drupal CMS and other editorial tools.► Obtained executive buy-in to integrate Slack enabling team to more effectively communicate project status

Select clients include:► Prime Content: scripted global web commercial targeting Portugese-speaking Millennials for Gillette Venus.► RadioLab: produced Spanish-language pilot for WNYC public radio program.► RouteTV: created editorial strategy and managed social media channels.► 72 Communications: prepared media kits for customers.► ATL Webfest: created content sponsored by Atlanta’s Office of Film and Entertainment demonstrating size of city’s digital media market.

Miami, Florida, Us

Artificial intelligence company specializing in facial recognition.► Shadowed founder to become familiar with the company's story. Aligned purpose and strategy in brand messaging.► Targeted software companies and developers in the market for facial recognition tech.► Produced digital content for company blog, product pages, presentation decks, and social media.► Raised company’s Google SERP ranking from 3rd page to 1st page. Shaped core marketing strategy that implements SEO tactics.

Doral, Fl, Us

Leading US media company targeting Latin American Millennials.► Launched national TV network and website reaching avg Millennial audience of 27 million people per month.► Developed content strategy for prime-time TV show called "DNA" that covered news, tech, and pop culture. Produced and scripted segments. Partnered with 26 reporters to develop compelling news for website.► Assisted Managing Editor in hiring reporters and graphic designer.► Produced 2 web posts per day on topics ranging from pop culture to economics, some of which reached daily “Top 5” list of most read stories► Archived media assets with SEO-friendly tags facilitating Fusion’s buy-out by Univision.

New York, Ny, Us

► Increased followers on Facebook and Twitter by over 9,000 each in 3 months.► Recruited and nurtured journalist-source relationship with 4,000+ listeners in Tristate area,ranging in ages from 30s to 50s. Managed audience feedback and communicated listener journey.► Collaborated with engineers to prioritize backlog items, test features, and fix bugs. Created taxonomy to support software information architecture.► Trained newly hired analysts for El Diario La Prensa, The Miami Herald, El Nuevo Herald, WNYC, WLRN.► Conducted user research in under-served communities resulting in new beat reporter role and dozens of stories to better engage diverse audiences.► Spoke on crowdsourcing news panel during Social Media Week in New York City. Created text-messaging campaigns to crowdsource answers during live events.

Miami, Fl, Us

► Designed go-to-market plan for PIN launch in English and Spanish on all Herald media outlets (paper, web, radio, TV).► Gained more than 1,000 sources in 1 day – a record for PIN affiliates.www.miamiherald.com/insightwww.elnuevoherald.com/intercambio

The Knight Center for International Media was founded by the University of Miami and the Knight Foundation. The goal is to produce online packages for underrepresented stories of global significance. ► My responsibilities included gathering, organizing, editing (text, sounds or movies), translating, and distributing content. http://knight.miami.edu/index.php/site/research#projects

Washington, Dc, Us

I had the opportunity to gather footage of the Winter Special Olympics opening ceremony and the torch run both in Miami, Fl and Boise, Idaho. I also gathered behind-the-scenes footage of Vice-President Joe Biden meeting S.O. athletes. Finally, I shot and edited four short documentaries on Latin American special athletes, having interviewed them in their respective languages.

Miami, Fl, Us

Covered a public affairs city beat (Florida City) and wrote enterprise stories for the Neighbors and Business section that had a bi-weekly deadline as part of a high-selective paid internship.

Master Of Science - Ms (Executive), Technology Management

Master Of Arts - Ma, Multimedia Journalism

Certificate, Global Media Literacy

Bachelor Of Arts - Ba, Journalism & International Relations

A.A., Journalism