With a decade of experience in brand marketing, market analysis, and project management, I specialize in renewable energy, medical, consumer electronics, and tourism industries. I hold dual master's degrees—an MBA from Taiwan and a Master's in Brand Management from Italy—and am a certified PMP. My international experience spans Europe and China, adapting to diverse environments. Skilled in market insights, writing, and strategic planning, I excel in developing innovative ideas, driving brand growth, and achieving business objectives through comprehensive marketing strategies and event coordination.
Shenzhen Sinterial Technology Co., Ltd. (Sinterial) 深圳中芯能科技有限公司
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Marketing ManagerShenzhen Sinterial Technology Co., Ltd. (Sinterial) 深圳中芯能科技有限公司 Nov 2023 - Present中國 廣東省 深圳• Brand Promotion:Design and implement brand marketing for new energy battery materials, including VI upgrades, trademark registration, setting up Chinese and English websites, corporate promotional videos, exhibition hall planning, and press release distribution. Lead the creation and execution of comprehensive plans and creative solutions, controlling costs, overall creative direction, and process details. Responsible for planning and executing offline events such as exhibitions or grand openings (event planning, supplier communication, venue coordination, material management, etc.). Manage suppliers and external resources, and oversee project timelines to ensure timely delivery of high-quality brand content.• Market Analysis:Develop research plans, clarify research goals and methods; conduct qualitative and quantitative research to understand the market from multiple perspectives; analyze research data and write detailed reports to provide decision-making references for the company; collect market data, industry information, and competitor intelligence.
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Market AnalystInternational Data Corporation (Idc) China Sep 2021 - Apr 2022Shenzhen, Guangdong, China• Based in Shenzhen specializing in the mobile phone market and strategic development.• Focused primarily on the Chinese market and secondarily on other Asia Pacific (ex. Japan) markets.• Responsible for quality assurance, business development, and managing the business relationship with key Chinese clients such as Huawei, Xiaomi, OPPO, and vivo.• Supported country analyst (Hong Kong) for internal and external factors’ market research -
Marketing ManagerÉonus International Health Care上誠邦鼎口腔顏面醫學集團 Oct 2016 - Sep 2021Taichung City, Taiwan• Business Development: Developed market in China by writing a business plan, pitching business ideas to potential investors and managing fund raising projects to enable a smooth fund-raising process and build up impressive brand image. Broadened business in Taiwan by signing cooperative agreements with organizations to encourage target client groups to visit us. Contacted vendors and partners to maximize the resource and interest of the business. Took charge of the entire subsidy application process and managed to receive subsidy in 2017. • Branding & Rebranding: Defined branding strategies to expose brand images by cooperating with major media, coordinating outsourced team to design marketing materials, managing social media pages, inviting potential clients to the open day parties to advertise our brand to the target group. Promoted international medical services by cooperating with the Ministry of Health and Welfare in Taiwan and Taiwan External Trade Development Council, attending seminars and joining exhibitions abroad to expose the high quality of Taiwanese medical services. Increased 50% revenue within a year after carrying out above mentioned branding strategies.• Operational Management: Assisted CEO works by representing him to attend some conferences abroad, hosting VIPs, realizing his concepts through executing action plan structurally, consulting with lawyers or accountants, editing MOU and NDA to facilitate the executives with my business development specialization. Managed the clinics’ operation by planning annual goals, editing the staff administration regulation, questionnaires, arranging meetings, setting up the standard operation procedure, organizing materials, and digitalizing the entire inventory systems and patients' data to ensure the business is running smoothly. • Recruitment & Training: Was in charge of staff recruiting and training management for 2 years. -
Co-Founder & ConsultantO'House Kitchen 老窩廚房 Jan 2017 - Aug 2019Changhua County, Taiwan, TaiwanSupported starting and operating the restaurant. -
Special Assistant To General Manager 特別助理Northwest Travel 西北旅行 Aug 2014 - Aug 2015Taichung City, TaiwanOperational Management: Built a new order management system to optimize the entire order process and to have a clear sales overview. Set up an internal tracking system to monitor work progress and to maintain the efficiency of the entire workflow. Supporting company by holding conferences, slids editing,Project Management: Received qualification from the International Air Transport Association within a few months which was a record in that year. Product Development: Created trendy travel packages to boost company revenue. Sales & Marketing: Created and exposed product by digital marketing, email marketing and press publishing. One mini-tour package scored 3 million profit in three months and won a name of pioneer in the travel industry. customer relationship maintain and VIP and EMBA contacting.HR support: Responsibled for internal marketing, staff training, contract dealing, Supported HR to handle visa-related administration to enable foreign colleagues to work legally in Taiwan. -
Asus Campus Executive Officer / Sales InternAsus Jul 2013 - Jun 2014Taiwan• Shopdeco: Went to authorized dealer’s shop making decoration to match the brand image and to maximize the brand exposure to the consumers.• Market survey: Worked as a mystery shopper to know the market.• Marketing: Assisted dealers to have a Co-marketing and product promo in major exhibitions to expand the knowledge of the latest products to the users and eventually increased sales accordingly.Intern training: Collected product information, created training materials and conducted end-evaluation to make sure every interns acquire the product knowledge. -
Digitrend Magazine - Marketing InternAsus Jul 2013 - Jun 2014Taiwan• Content Development: Ran a Facebook page to deliver the newest technology information and promoted brand image through introducing DigiTrend Magazine to the brand followers. • Marketing event: Planed the online marketing events, found the sponsors to cover the event costs and operated the entire process which reached 47% growth rate of page followers in 2 weeks. -
Sales InternFeca Australia Jan 2013 - Feb 2013Taichung City, TaiwanConduct on-site visits to department stores such as Shin Kong Mitsukoshi and Eslite in Taichung, participate in services, and develop standard operating procedures (SOP) for department store customer service staff.
Wan Chen Liu Skills
Wan Chen Liu Education Details
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Business Administration And Management, General -
The Department Of Kinesiology, Health, And Leisure Studies (Dkhl) -
National Changhua Girls' Senior High SchoolHigh School -
Minglun Junior High SchoolArtistic Gifted And Talented Program -
Ciao Sin Elementary SchoolArtistic Gifted And Talented Program
Frequently Asked Questions about Wan Chen Liu
What company does Wan Chen Liu work for?
Wan Chen Liu works for Shenzhen Sinterial Technology Co., Ltd. (Sinterial) 深圳中芯能科技有限公司
What is Wan Chen Liu's role at the current company?
Wan Chen Liu's current role is Marketing Manager.
What schools did Wan Chen Liu attend?
Wan Chen Liu attended Polimoda, National Chung Hsing University, National University Of Kaohsiung, National Changhua Girls' Senior High School, Minglun Junior High School, Ciao Sin Elementary School.
What skills is Wan Chen Liu known for?
Wan Chen Liu has skills like Customer Service, Public Speaking, Microsoft Excel, Project Management, Introducing New Products, Product Development, Competitive Analysis, Management, English, Powerpoint, Microsoft Word, Photoshop.
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Wan-chen Liu
Arts Administrator | Program Coordinator | Social Media Coordinator | Visual ArtistGolden, Bc
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