Deputy Technical Director
CurrentOpenX's advertising trading platform is a real-time bidding platform that uses machine learning and artificial intelligence technology to match the needs of advertisers and media publishers with advertising inventory, and conduct bidding based on advertisers' bids and target audiences, and finally display the advertisements to the most appropriate audience. In addition, OpenX also provides various tools and services, including advertising management, data management, brand safety, transparency and marketing effectiveness measurement, etc., to help advertisers and media publishers better manage and optimize their advertising campaigns.