I help businesses find the right words, and users achieve their goals with ease.Follow me at https://medium.com/@whoiswanping/ to watch me practice UX writing. I try my hand at new microcopy challenges every other day.--As an ex-advertising professional, I lived and breathed strategic creative work.These days, I spend my time thinking about product design and how to make it work, with special love and attention to words and research.Underneath it all, what drives me is a passion to educate people with words and empathy.Though never officially a copywriter in title, I never stopped writing and publishing. From fashion and food, to breaking down the complex CPF scheme into understandable pieces — even user guides for a SaaS product. The secret sauce? Know your stuff (or at least enough). Write like you speak. Check that your message is received.