Examining clients’ brief precisely and analyzing Project Objectives, Target Audience, Competitors, Advertising Regulation and Laws in different industry. • Producing well-informed strategic plans, including Marketing Research, Target Audience Analysis, Competitor Analysis, Creative Campaign, Online & Offline Advertising Strategy, Media resources, Project Reviews...etc. for clients • Identifying the highlight of a brand/product and brainstorming brand stories, slogans, event marketing campaigns, KOL/KOC contents, Poster taglines, TVC/online video script... etc • Maintain good communication between Account Executive team and Design team to collaborate the group work more efficiently. • Main clients: SNTO, SHAREAL, FLORAFIT, HUANBEI, JEMINCARE, HUANGSHI, ROCHE

•Organized and managed all aspects of dozens of acclaimed special events including Career Fest, Fun Fair, Cultural Festival, National Day Parade and Banquet events with average 100 – 200 participants •Coordinated social and professional development events for organization members •Demonstrated advanced skills in negotiations and organizational leadership to deliver events that consistently exceeded expectations•Built solid connections among colleges in New England Area through social media and in-person outreach

President (2020-2021)• Set annual goals, enhanced the cohesion of the student union, and resolved existing problems or work conflicts • Led a board of 18 people to accomplish all educational, and social objectives for a club of 80+ active members• Developed positive relationships with students, schools, and the communityEvent Planner (2019-2020) & Marketing - Art & Design Producer (2018-2019)•Hosted, planned, and assessed overall success of each monthly events and enhance future events planning •Responsible of digital design and content creation for social media (770+ Email subscribers, 800+ Facebook followers, 500+ Instagram followers)

The Customer Service & Sales role is responsible for attracting potential customers by introducing Bicon dental system and answering dental product and dental surgery service questions; providing dental product and service information for existing customers; resolving shipping service problems by clarifying the customer’s complaint, determining the cause of the problem, selecting and explaining the best solution to solve the problem, expediting correction or adjustment, and following up to ensure resolution.The Marketing & Education role is mainly responsible for managing doctors and customers database; maintaining office applications and marketing inventory organization; assisting the head coordinators with promotional efforts including pre and post course materials, course day, trade-shows, and cocktail reception, etc.

The Marketing Creative Strategy COOP position helps organize and drive the creative learning agenda for WFUS & WFCA digital ad campaigns by working cross-functionally to develop new and innovative concepts, select products to be showcased in ads, measure and track performance across campaigns, as well as share lessons across the different channels and the organization.