Jojo Hatfield Email & Phone Number

Hollister, California, Us

Round Rock, Texas, Us

• Sr. Scrum Master - lead the planning and execution of real time dynamic content system solutions on Adobe AEM from concepts to launch using Agile methodologies (2 week spring cycle). Effectively communicate program progress, dependencies and risks. X-functional team members included: Product owners, QA, Developers, IT platform engineer, Network engineer, UX designer and SEO.• Content automation product owner: worked with various business teams to define, plan and execute the automated solution to migrate critical business content. Managed complex data mapping and data transformation rules as well as managing release dependencies to migrate subset of content without impact global user experience. • Managed CMO initiatives to implement Corp wide marketing programs. Led large cross functional teams to successfully deploy the Corp solution. Built reputation of ability to deliver and complete difficult programs and Named as “Rock Star” in Marketing organization• Re-engineer BRS Telemarketing processes. Analyzed As-Is processes to identify gaps. Implemented the new processes that improved effectiveness and increased visibility of call errors and results. • Operation metric and continuous improvement. Standardized number of operation procedures to reduce steps and increase speed and accuracy. We created Marketing Standard Operation Manual as a tool for on-going education within operation teams. As a result, my team was able to achieve 95% 1 day SLA on regular basis. This significant improvement not only increate effectiveness of our organization but also improve our team confidence. • Lead database management. Proactively source and build vertical lead database to support Sales strategy. Sourced and imported 400+K new leads in Health Care and Legal verticals. Worked with Jigsaw to correct 170k+ records on data fields used for determining segmentation.

Sunnyvale, Ca, Us

• Worked with number of large to medium size enterprise clients from Germany, India, China and USA to deploy EF SEO solution and business processes. EF SEO solution maximized our customers’ Marketing ROI (cpa, cpc and conversion % for campaign keyword). Communicated and set clients’ expectations regarding the implementation project.• Negotiated solutions that balanced client’s demands and EF cost. All my client projects were launched on schedule, on budget and met client requirements.• Client Management. Provided best client project services to build customer loyalty in Financial, retail, gaming, travel and dating industries. Worked with clients to implement pixel tracking and web analytics (DART and Omniture) data feed processes. Recommended optimization tactics based on research, traffic analysis and overall trends of client’s market segments. Average monthly total SEM budget of my clients were around 5 to 8 millions.• Designed and Managed Technical Service internal applications. Worked with VP of Technical Service to prototype and develop customer operation dashboards and reports to visualize key insights, trends and monitor the performance of key operation metrics. This tool is now used by all Account Managers, Project Managers and Executive Management team. • Investigated and selected a tool for rapidly creating wireframes, product prototypes and specifications for TS front end application.• Managed IT Operation & Data Migration Projects. Worked with IT Operation Director and IT Engineers to migrate databases and improve Data Center operation performance. • Created EF Technical Service Playbooks. I volunteered to work with VP of Technical Service group to document the standard operation processes and troubleshooting “how to” handbooks. This includes Business Analyst for SEM configuration & performance monitoring, Launch Project Management standard processes and steps and Customer support operation process handbook.

San Jose, Ca, Us

· Managed eBay tiger team (top engineers and researchers) to implement a monitoring tool for eBay Grid Computing infrastructure (distributed computing & object oriented model). · Deployed new APIs for eBay Developer program. eBay affiliates use these APIs to build innovated applications using eBay product services and platform.· Project Management: Managed multiple concurrent projects to provide eBay user the best on-line experience in identifying and searching products. · Consumer Usability testing: build-in capability to have multiple versions of design in production and sampling capability to capture user usage patterns. Coordinated international localization to enable different user experience for each international site.· Resource Management: size development level of effort (LOE); obtain project resources to form team; track and update LOE and resources to control project cost and possible schedule impacts.

Us

· Pointed to lead eTrade product key initiative to create new services to top traders who contributed 80% of eTrade revenue. Oversee the implementation on all trading platforms, including internet, voice and wireless.· Data analysis for IT system architecture change. Migrated eTrade service APIs from Tibco to CWS (opensource application). · Resource management to balance the needs of completing priority projects. Tracked and reported project resource usage and overall project cost.· Managed complex back office system (software and hardware) migration. This migration had high impacts to eTrade critical business processes to serve customers.· Orchestrated and produced a flawless execution of ADP M&A go-live process (50+ steps over 30+ hours). Assembled teams from multiple cross-functional groups to design and implement go-live processes and data validations.

· Developed Aion Supply Chain management system that supports SCORE model and data-driven decision processes.· Defined Aion Supply Chain collaboration processes to enable buyers and suppliers to collaborate online · Manage all aspects of business, from Product development to business development to sales to customer service.· Brand development. On-line advising and performed public speaking in supply chain conference to promote brand image.· Conduct product usability analysis and implement product positioning strategy

Amsterdam, Noord-Holland, Nl

· Appointed by Philips Division Management to be a member of a small workforce team to examine and propose supply chain strategy and roadmap to improve business performance by leveraging Internet technology.· Managed and deployed a collaboration solution to enable Philips and their suppliers and OEMs to collaborate in product design and issue resolutions.· Managed multiple supply logistic projects with international manufacture suppliers- Global Supplier Rating System (GSRS), Just-in-time delivery solution (eSchedule) and supply capacity planning.

Mba, Business Management

Master Of Science - Ms, Computer Science

Bs, Computer Science