Wanchen Marten, founder of M29 Consulting, is an experienced growth expert and marketing specialist, with a track record of spearheading projects that have generated more than $80+MM combined.Before starting M29, Wanchen worked at several high growth SaaS startups in fields ranging from e-commerce, food tech, real estate tech, to mobile tech driving business growth. She has led multiple projects that created positive revenue changes for each business. Just recently, Wanchen drove more than $5MM in annual incremental revenue in a single project.After years of experience managing projects, Wanchen has become the secret weapon of a company’s success and revenue growth. As the founder of M29, Wanchen combines her expertise in problem solving and passion for business to help companies find the best solutions. • Growth Expert - Drove over $80MM in annual revenue across growth initiatives & innovative products • 0 to 1 - Building marketing & CRM infrastructure for startups from ground zero • 1 to 100 - Proven ability to manage multiple projects and work collaboratively in a team environment . Creative, resourceful, versatile, able to balance strategic planning with day-to-day execution. Results oriented.• Distinctive problem solving skills with a high degree of analytical rigor; proven experience in identifying opportunities for business improvement, and defining and measuring the success of those initiatives• Full-stack Digital Marketing Professional / Growth Hacker -- SEO, SEM, Email, Sponsored Content, Facebook Marketing, SMS Marketing, Chatbot, Web Push Marketing, Customer Referral Program, Reputation Management • Close.io, Marketo, SFDC, SQL, Looker, Tableau, MicroStrategy, R, Web analytics tools (Google Analytics & SiteCatalyst), GTM, Monetate, Conductor Searchlight, Google Webmaster Tools, and Moz- B2B B2C Growth | Demand Generation- Analytics | Strategy - CRO | Site performance - Marketing Operations | Process Improvement- Performance Marketing | Search - Product Development & Management
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Founder And CeoJollyUnited States -
Founder & CeoJolly Aug 2024 - PresentUnited StatesJolly Adventure® is an activity box designed to promote positive behavior in children, paired with high-quality kids' gummy vitamins, and backed by scientifically proven methods to enhance child development through engaging and supportive interactions. -
Founder & Principal ConsultantM29 Consulting Oct 2019 - Jul 2022San Francisco Bay Area• Sales Ops: Invalid Phone Number Detection• Marketing Automation Implementation• Contract Negotiation• Reputation Management• Conversion Rate Optimization• Technical SEO Consulting• Message Marketing• Any Difficult Growth Project
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Business ConsultantOnesignal Nov 2019 - Jul 2021Led Marketing OperationsBusiness tech stack managementMKTO configuration with tool implementation/integrations- management of system integrationsData quality between systemsCustomer JourneyFunnel Conversion Sales OperationsSales Outbound Strategy -
GrowthHomelight Jan 2017 - Oct 2019- Grew 10% of company revenue - Develop products that drive significant growth- Growth Hacking - Retention Hacking - Conversion Funnel Optimization- CRM & Sales Ops & Process Improvement- Reputation Management - Facebook Ads & Sponsored Content & Direct Mail & Display Ads -
Growth MarketerLeanplum Nov 2015 - Dec 2016San Francisco Bay Area• B2B Growth - - Built Leanplum's Demand Gen Engine from ground zero - Series B --> Series C - ABM - Strategy, Budget, Marketing operations, Process improvement - SEO, SEM, Banner Ads, Re-targeting, Email, Social Advertising, and other hacking channels - Test, optimize and grow new online marketing acquisition channels - Oversee ad copy, creative testing and landing page optimization to maximize media spend - Select and negotiate contracts• Marketing Operations - - Marketo Guru: Building campaigns, Automation rules, Engagement email programs - Data Integrity: Tracking & Analytics - Lead Lifecycle: Marketing Automation campaign. Drip campaign. Segmentation • Analytics • A/B Testing & Site Optimization -
Director Of Business AnalyticsKitchit Jan 2015 - Oct 2015San Francisco Bay Area• Analytics - - Building BI platform - LTV - Data Modeling / Data Architecture / Automation - Analysis / Data Mining - Reporting / Dashboards / Visualization• Strategy - - Demand planning & forecasting - Customer lifetime value & acquisition spend planning - Virality analysis • Acquisition Marketing - - Facebook Marketing: Successful campaigns resulted in 5x traffic - SEM: Keyword research/expansion. ROI/Conversion Optimization -
Senior Manager, Online Marketing & AnalyticsCafepress Inc. Sep 2014 - Jan 2015 Performance Marketing - Managing over $50M in revenues across multiple channels - SEO - Strategically increased at least 80% SEO traffic and 40% SEO revenue ($4.4M incremental) year over year in Q4 2013- Google PLA’s – Product management on feed process/data infrastructure/content optimization- Email - Email segmentation - Led two email campaigns resulted in 163% revenue gain and 20,000% ROI- Social – Led/launched/tested 1k various social campaigns resulted in 600k+ Facebook fans & shares and 101M reaches Product Development & Management - Site & Mobile Optimization Major projects:▫ Site Navigation ▫ Add to cart in place & Floating cart ▫ Recently view ▫ Quick view & Mini PDP ▫ Mobile one click Amazon checkout - Working closely with the head of engineer, developers, marketers, and ecommerce business leaders to create solutions and build & manage product roadmaps to support the team’s goals and strategies.- A/B test Analytics | Strategy - Identifying and sourcing new, unstructured or emerging data and understanding the interrelationships in order to answer business questions- Demonstrated experience and strong track record in developing and delivering reporting and analysis across a wide range of activities in a demanding business environment - Providing guidance and strategy on integration of new data to drive advanced analytics and data modeling. - Recent major projects:▫ Price elasticity of demand analysis ▫ Customer life time value ▫ Customer Segmentation analysis- Technical skills:▫ High level of proficiency in SQL, including an understanding of how to optimize queries for performance when using very large databases ▫ Owning all dashboarding efforts from start to finish, including data collection, tracking, analyzing and informing teams of KPIs to drive action ▫ Tableau, R, MicroStrategy, Google Analytics, and Omniture SiteCatalyst -
Manager, Analytics & Site Optimization & SeoCafepress Inc. May 2013 - Sep 2014 -
Manager, Business Intelligence And AnalyticsCafepress Inc. Aug 2012 - May 2013San Francisco Bay Area -
Business And Online Marketing AnalystCafepress Inc. Sep 2011 - Sep 2012 -
Marketing CoordinatorQuinstreet May 2010 - May 2011- Provided data-driven strategic insights that highlight opportunities of campaign optimization.- Monitored campaign and channel performance. Provided actionable recommendations and worked with Marketing Directors and Senior Managers to scale the business and optimize marketing spend.- Managed media traffic flow to provide the best quality leads to the clients. - Supported the creation and implementation of direct marketing strategy for client including AB testing initiatives, brand compliance, and overall conversion improvements.- Managed monthly lead reconciliations and client billings and provided analytical recommendations to reduce the return rate. - Provided training to the India Team on techniques and strategies to better assist the U.S. Team. -
Executive AssistantPetsport Usa, Inc. Mar 2009 - May 2010- Provided direct and effective support to CEO/CFO.- Accounts Payable & Receivable. Ensured timely and accurate invoice processing, billing, collections, credit memos, cash applications, cash/wire disbursements were performed on a routine basis.- Produced various financial statements, inventory reports, and claims.- Worked and negotiated directly with Chinese vendors, and interpreted Chinese documents.- B2B telesales experience including cold calling, qualifying and follow-up in an inside sales or telesales environment. Provided excellent customer service.- Project Management - Product development and design. Monitored and maintained company website.- Packing/Shipping. In/out put stock, organized stockroom, and inventory control.
Wanchen Marten Education Details
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Cell/Cellular And Molecular Biology & Statistics Minor
Frequently Asked Questions about Wanchen Marten
What company does Wanchen Marten work for?
Wanchen Marten works for Jolly
What is Wanchen Marten's role at the current company?
Wanchen Marten's current role is Founder and CEO.
What schools did Wanchen Marten attend?
Wanchen Marten attended University Of California, Berkeley, National Taiwan University.
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