Wanda D Kidd Email & Phone Number

East Stroudsburg, Pa, Us

Cincinnati, Ohio, United States

ACCOUNT SUPERVISOR, Consumer Promotions• Leverage CP expertise to lead Account Executives in project management, execution & implementation of the Consumer Promotion plan for Essential Care and Self-Care brands to ensure timely deliverables within budget• Assist in the development of processes & procedures with Pep and client CP Team• Enable consistency in methods of plan implementation and processes, across Teams• Partner & collaborate with all relevant stakeholders including the client brand team, CP Managers, Agency & Vendors to ensure flawless execution and alignment for strategy optimization• Attend bi-weekly meetings with CP Managers regarding brand objectives, projects, risks and ways forward

East Stroudsburg Pa, United States

Digital Marketer with background also in traditional consumer marketing & promotions. Responsibilities Include:• Create compelling content for email and social campaign strategies supporting awareness and acquisition• SEO Strategies, Keyword Optimization• Create and edit CRM newsletters that support value added savings for specific brand consumer• Work with internal teams to determine campaign goal, profitability, ROI, and other KPIs• Assess, monitor & make recommendations for company websites to optimize performance& increase traffic• Create varying approaches for A/B testing. • Generated Reporting based on marketing funnels & leveraged to incrementally improve conversion rates, generate awareness and/or increase traffic• Combine data, user & performance metrics to drive favorable results towards business objectives• Manage multi-channel campaigns, including tracking, creative assets, content, reporting, optimization, performance, and budget • Strong organizational and leadership skills• Build shopping campaigns for e-commerceMarketing Tools: • SEM Experience; Google Analytics• Knowledge of Google Ads & Smart Campaigns; Facebook Ads• Experience with Shopify to build shopping campaigns for e-commerce• Hootsuite Social Media Platform; Canva• HubSpot; Constant Contact; MailChimp (Email Marketing); and others

Whippany, New Jersey, United States

Corporate Professional with 12+ years, results driven, specialized expertise in Digital Marketing & Consumer Promotions/Marketing. This includes Program Planning, Management & Execution, Excellent Leadership Skills, Analytics, Digital Metrics, Competitive Analysis, Resolution Disputes and Exceptional Communication Skills.ASSOCIATE MANAGER, CONSUMER ACTIVATIONS• Manage Consumer Marketing Programs for multi brands: planning, creative development, execution, timelines for In-store, Out-of-Store & Digital & project tracking (Veeva)• Perform analytical assessments weekly for programs post launch to drive results & sustain brand momentum; reporting• Review analytics for forecasting; Create Market Lists to ensure saturation optimization• Execute competitive intelligence weekly to identify opportunities for brand growth or expansion & report to Consumer Promotions and Marketing Teams• Create, manage & implement new online platform for Consumer Programs with Sales Force, for cross-functional team’s accessibility to real time reporting & analytics; Developed process, best practices, Instructional Guide and led training for cross-functional teams• Manage D-FSI/Save-To-Card and Digital planning & creative execution• Create Projection Analysis for DFSI/Save-To-Card and Digital Programs• Review weekly Reports to assess performance for Digital Programs & determine if adjustments are needed; Provide best strategy recommendations to maintain & grow market share & ensure competitive edge Manage Digital Campaigns: Brand Website, Email Marketing, Social, Newsletters: • Create Digital content to ensure alignment with brand identity, organizational plans & annual needs for web• Collaborate & manage Email Campaigns; Edit & review content for CRM Newsletters/ Allergy• Create & manage content for Social Media campaigns• SEO Strategies, Keyword Optimization. • Facebook Ads; Email marketing; Segmentation

Associate Degree, Multi-Displinary Studies, Psychology, Business

This educational training provides insights into relationships and engagements with others. It also provides training in conflict.

Education record

Completed Google Digital Marketing & E-Commerce Professional Certification. Training includes: Email Marketing, Segmentation; SEO & SEM.