Wanda D Kidd Email and Phone Number

Collaborate with key business partners in the planning, management and execution of consumer program tactics for OTC Brands to achieve business goals.• Manage Consumer Programs, execution and timelines for In-store and Out-of-Store Programs (i.e. FSIs, Word of Mouth, Digital Web (multi-brands) & CRM• Exercise disciplined analytical assessments weekly for Catalina programs post launch to drive results & sustain brand momentum • Review weekly Redemption analytics for Programs and provide reporting to Brand Team• Reviewed & Tracked legal, R&D & Brand approvals in Veeva System• Research and analyze competitive intelligence to identify opportunities for respective brand reporting to Consumer Activation and Marketing Teams• Created, managed & implemented platform for Consumer Programs in collaboration with Sales Force, for cross-functional team’s accessibility to real time reporting & analytics; Developed process, best practices, Instructional Guide and led Training for cross-functional teams• Worked in SAP system for PO review & approvals for consumer programs• Explored new Consumer Promotion Opportunities by vetting vendors for potential partnershipsDIGITAL CAMPAIGNS: Brand Website, Social Media content, eNewsletters, SEO/Keyword Optimization, Edit CRM newsletters supporting savings for brand consumer, Work with internal teams to determine campaign goal, profitability, ROI, and other KPIs, Collaborate & create Digital content to ensure alignment with Brands’ identity, organizational plans and annual needs:OTHER DIGITAL EXPERIENCE:• Create compelling content for email and social campaign strategies supporting awareness and acquisition• SEO Strategies, Keyword Optimization• Assess & make recommendations for company websites to optimize performance & increase traffic• Create varying approaches for A/B testing. • Combine data, user & performance metrics to drive favorable results • Manage multi-channel campaigns, including tracking, creative assets, content, reporting, optimization, performance, and budget • Strong organizational and leadership skills• Build shopping campaigns for e-commerceMEMBERSHIPS:Membership: Penn State Alumni AssociationHONORS:•Marketing Excellence Spot Awards for executional excellence and cross team collaboration for consumer programs•MCC Global Franchise Connector Award for leadership and training of the Brand & respective Team Managers on the Coupon Release Process•MCC Global Franchise Work Eliminator Award for streamlining of organizational processes and elimination of redundancies and inefficiencies.