Wanda Lopez Email & Phone Number

Orlando, FL, US

New Orleans, Louisiana, US

• Leveraging industry leading software management tools to proactively identify potential issues to mitigate and/or resolve business impacting events for customers.
• Proficient in report building from raw data. Ability to leverage data and trends to generate insights, and ultimately solutions, that drive client behaviors. Presenting to all levels of management, including C-Level.
• Drive continual improvement for the customer through trend analysis and partnering with the internal account team to be a champion of change.
• Coaching and leading teams through the innovation process, using methodologies such as agile.

Stamford, CT, US

• Developed and led project scopes, planning, and objectives, involving all relevant stakeholders from end to end.
• Executed marketing strategies developing long and short-term strategies.
• Identified upsell and cross-sell opportunities, and refer across various functional groups such as CSM, Product, Marketing,Account Managers, and Sales.
• Developed, edited, and approved all client playbooks for the agency to ensure tasks and deliverables met client KPIs.

• Implemented and optimized content silos and internal link structure.
• Supported and led SEO growth projects from ideation to execution across all areas of SEO for clients' websites.
• Conducted effective keyword research.
• Optimized landing pages, blog content, and images with meta tags, descriptive alt tags, and filenames.
• Managed multiple projects and campaigns simultaneously.
• Updated on industry trends, emerging technologies, and changes in search engine algorithms

• Developed content for the blog, including recipe development, lifestyle blog posts, and food photography.
• Planned and executed digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
• Expanded audience by 4K a month through organic reach.
• Analyzed and built SEO reports to explore growth opportunities and better improve site traffic and ranking.

• Creates contents for posts on blogs, Instagram, Facebook, Twitter, Pinterest, Google+ and emerging networks
• Style, photoshoot, and curate content create graphics for all social media channels (Facebook, Twitter, Instagram, and Pinterest)
• Execute strategic marketing initiatives, and tracks all marketing strategies, activities, and metrics per annual editorial calendar
• Strategize social media marketing to build an audience
• Implements integrated digital marketing campaigns across a variety of digital channels (web/social/e-mail/mobile) by partnering with external brands to lead campaigns and meet deadlines
• Manages social media campaigns, newsletters, and website communications and provides regular reporting, performance analysis, and recommendations

Chicago, Illinois, US

• (UpCity - acquired by Gartner in October 2022)
• Identified improvement opportunities and executed strategies to enhance website rankings, traffic, and overall brand visibility.
• Managed 18 accounts - 56 campaigns end-to-end projects with cross-functional team (Sales, Dev, Writers, CSM and Marketing) and C-Level stakeholders.
• Monitored and analyzed campaign performance metrics (KPIs) to identify areas for improvement and implement necessary adjustments.
• Analyzed data and extracted actionable insights utilizing various SEO tools (i.e. Semrush, Screaming Frog, Google Search Console) and analytics platforms (i.e. GA4, Looker Studio).
• Research and analyze trends and news to find areas for improvement and new ranking opportunities.

Dearborn, Michigan, US

Orlando, Florida, US

Social Media StrategyContent CreationCopy WriteMarketing StrategyTeam Work Photography