Wanda Speer Email & Phone Number

Wauconda, Il, Us

Kenosha, Wisconsin, Us

I lead Colbert Packaging's marketing services, developing marketing communication strategies, and planning and executing effective marketing campaigns in support of sales and corporate goals. I manage all manner of marketing initiatives, including brand development, graphic design, PR, website and social media, trade shows and events, lead nurturing, advertising, print media, and internal communications. Leveraging more than 25 years of MarCom experience, I bring depth of knowledge and practical application to the implementation of marketing programs in support of my internal customers that are designed to ensure Colbert Packaging continues to shine as a leader in the custom packaging industry.

Contribute branding expertise on behalf of clients as well as the New Leaf group. Created brand positioning for relaunch of the New Leaf brand, and work with clients to develop and refresh brand platforms.Manage New Leaf client accounts, providing communication and guidance to clients and working with New Leaf associates to provide a complete array of Marketing Communications services.Provide project management services as well as key position-playing where needed in the areas of creative concept development, copywriting, graphic design, web and social media, video and voice talent.

Libertyville, Il, Us

• Develop and execute programs as directed by internal clients including packaging, merchandising, marketing collateral, web content, tradeshow exhibit development, sales support and communications.• Manage graphic design team, workflow and budgets for projects produced both in-house and outsourced. • Successfully developed internal production art dept. into a full-service creative agency drastically reducing outside spend, resulting in savings of over $1 million annually.• Initiated a realistic and budget-conscious department remodeling plan that resulted in a work environment more conducive to creativity, teamwork and a 125% increase in productivity.• Led Malibu® brand initiative, establishing baseline criteria on which to measure brand awareness and usage, resulting in the company’s first-ever formalized brand positioning and message strategy as well as brand standards on which to base packaging, advertising and merchandising programs.• Art-directed creative agency in the company’s first national ad campaign resulting in over 1 million sweepstakes entries.• Provided brand stewardship and leadership education in conjunction with employee development programs, as well as facilitating branding and leadership workshops.• Created project workflow documents to aid internal customers and other departments in understanding our processes resulting in enhanced cross-functional teamwork.• Used as a model case study for Intermatic’s HR hiring manager’s “How to project staffing needs” workshop.

Us

• Responsible for creative development, execution and production of marketing communications materials, including corporate collateral, direct mail and promotional programs, including corporate messaging, copywriting and editing• Developed and supported field marketing initiatives including direct mail programs, web-seminars, sales presentations, channel programs and events, sales website/extranet development and management of e-marketing campaigns• Managed vendor relationships including creative agencies, printers and fulfillment houses

• Drove corporate marketing initiatives, creative development, copywriting and print production of all collateral materials, website and advertising programs.• Supported field marketing efforts, i.e. sales support and direct mail programs.• Coordinated trade shows, user conferences, partner conferences and seminars.

Certification, Excellence In Marketing

Certificate, Graphic Design, Photography