Wanda Williams Email & Phone Number

Chicago, Il, Us

Lead global product marketing team supporting commodities business by driving global commodity marketing strategy. Work cross-functionally with Client Development & Sales, Commodity Business Line Managers, Research & Product Development, Intelligence & Analytics, and Corporate Communications to facilitate revenue growth across energy, metals, and agricultural business lines. Establish vision to grow customer base and footprint in non-U.S. global markets.

London, England, Gb

Directed a team, overseeing development of regional marketing plan, leading vision, strategy, and execution throughout United States, Canada, and Latin America. Served on Global Marketing Leadership Team and Executive Regional Leadership Team; drove change initiatives and data-driven approach to forecasts and exceeding business objectives.

London, England, Gb

Guided team of Marketing Managers in development and implementation of marketing programs and events. Drove development and deployment of field marketing campaigns, expanding brand’s influence throughout Americas; promoted diverse array of products for organization. Collaborated with Executive Management to identify and expand market opportunities.

New York, Ny, Us

Managed the online and offline customer experience, product enhancements, branding, pricing, and reporting for American Express OPEN. Developed strategies to motivate American Express card members to shop at small and mid-sized business partners enrolled in the OPEN program. Adopted an integrated social media plan that increased engagement with clients and prospects across LinkedIn, Twitter, and Facebook.

New York, Ny, Us

Oversaw efforts to drive strategic growth and profitability for 4 key business partnerships. Planned and executed marketing programs to validate performance and identify revenue growth opportunities.

New York, Ny, Us

Promoted to key leadership position with oversight of 250+ marketing, IT, and insurance professionals in over 20 countries. Designed multi- pronged metrics and evaluation program to determine effective pricing strategies to drive customer acquisition.

New York, Ny, Us

Led design, pricing, product positioning, and product development for Electronic Invoice Payment Services. Developed highly effective offers and increased product ROI to motivate increased adoption by the industry. Generated significant new revenue through the identification of charge volume expansion opportunities.

New York, Us

Managed, developed, and implemented product marketing strategy to maximize revenue for Debt Capital Adjacent Market products. Instituted new business development concepts increasing sales through new client pitches and service offerings.

New York, Ny, Us

Defined product vision, strategy and roadmap for controlled disbursement and image archive products throughout the life-cycle to deliver profitable service offerings aligned with Treasury Services overall strategy and goals.