Wan Edi Sophean Bin Wan Mohamad Email & Phone Number

Sungai Petani, My

Penang, Malaysia

Spearhead the development and implementation of marketing, public relations as well as promotional campaigns in strengthening the position of NCIA and NCER as well as ensuring effective stakeholder engagements.Carry out development of media content as well as preparation of press releases, articles, talking points, Q&A as well as presentations while ensuring strict adherence to the overall Corporate Communications Plan & Strategy.Render inputs for messaging including press materials, social & digital media, fact sheets, info boards as well as marketing collaterals e.g., corporate video, marketing video & brochures.Develop and manage the budget while controlling costs and expenditures.Provide comprehensive support for a myriad of internal and external programs including media briefings, local and international events, exhibitions, seminars, roadshows, community outreaches, meetings, ceremonies, dialogues along with workshops.Engage Corporate Communications and other NCIA Divisions to leverage promotional opportunities while serving as the focal point for all creative and branding matters.Provide coaching and mentoring to subordinates in enhancing respective competencies.

Penang, Malaysia

Spearhead the development and implementation of marketing, public relations as well as promotional campaigns in strengthening the position of NCIA and NCER as well as ensuring effective stakeholder engagements.Carry out development of media content as well as preparation of press releases, articles, talking points, Q&A as well as presentations while ensuring strict adherence to the overall Corporate Communications Plan & Strategy.Render inputs for messaging including press materials, social & digital media, fact sheets, info boards as well as marketing collaterals.Develop and manage the budget while controlling costs and expenditures.Provide comprehensive support for a myriad of internal and external programs including media briefings, local and international events, exhibitions, seminars, roadshows, community outreaches, meetings, ceremonies, dialogues along with workshops.Engage Corporate Communications and other NCIA Divisions to leverage promotional opportunities for the Human Capital Division while serving as the focal point for all communication matters.Provide coaching and mentoring to subordinates in enhancing respective competencies.

Kuala Lumpur, Malaysia

Oversaw the conceptualization and execution of external affairs program in engaging key stakeholders across the country to enhance corporate reputation and strengthen competitive edge.Developed strong relationship with diverse government ministries and agencies including Department of Islamic Development Malaysia, Department of Veterinary Services, Royal Malaysian Customs Department, Ministry of Health, Ministry of Education, Ministry of Domestic Trade and Consumer Affairs, Ministry of International Trade and Industry as well as Film Censorship Board of Malaysia.Drove effective media management in accordance with business needs and global guidelines including preparation of articles, press kits and press releases.Led crisis communication and management, external and regulatory affairs, risk identification and mitigation, internal communication as well as budgeting and cost monitoring.Rolled out the Unilever Sustainable Living Plan while building partnerships with NGOs and Ministries on various sustainability programs.Represented Unilever in various key industry bodies, chamber of commerce and trade associations covering FMM Malaysian Food Manufacturing Group (FMM MAFMAG), Malaysian-Dutch Business Council (MDBC) and other relevant key industry bodies.

Petaling Jaya, Selangor, Malaysia

Drove wide spectrum stakeholder management and government relations functions on an array of policy-related matters and programs.Oversaw the preparation of Parliamentary Questions, Ministerial level speeches, talking points and brief notes as well as review and vetting of correspondences while advising the Division on government liaison and communication matters.Attended Parliamentary proceedings and sessions and provided standby support for the preparation of on-the-spot answers required by the Minister or Deputy Minister.Coordinated briefing sessions, visits by foreign and local visitors while facilitating the event protocols.Represented the division in numerous international and regional Halal cooperation summit and working groups.Monitored and ensured prudent utilization of the divisional budget.

Petaling Jaya, Selangor, Malaysia

Led end-to-end new customer acquisition for a myriad of MICE events including sales strategies formulation, proposal development and negotiations as well as closing the deal.Developed the go-to-market plans, identified and tapped new business opportunities, analyzed market trends and requirements as well as managed the set budget while serving as the single contact point for customers.

Petaling Jaya, Selangor, Malaysia

Managed the development and implementation of various government relations, industry affairs and industry development strategies in strengthening PIKOM reputation. Oversaw budget setting and monitoring, protocol advisory, enquiries handling along with papers and memorandum preparation.Championed the Projek Memahami Aplikasi Internet dan PC (Project M.A.IN. PC) CSR program.

Kuala Lumpur, Malaysia

Planned and executed the corporate communication and external relation programs encompassing promotional campaigns rollouts, articles and press release preparation along with budget management in maintaining the overall brand identity.Developed strong relationship with existing customer base while supporting the design of better product solutions to cater to the needs of different customer segmentations.

Greater Jakarta Area, Indonesia

Seconded to setup the entire Indonesian office including location scouting, staff hiring and training as well as market opportunities identification.

Selangor, Malaysia

Led a team of junior flight attendants in providing excellent care and comfort to ensure safe arrival of passengers.Carried out customer request fulfilment and conflict resolution while ensuring high standards of cleanliness and professionalism at all times.

Kuala Lumpur, Malaysia

Managed full cycle room sales activities to corporate clients, travel agents as well as embassies including business development, relationship management and customer database maintenance in achieving set targets.

Kuala Lumpur, Malaysia

Delivered outstanding care, conform and safety to all passengers culminated with the 1995 Best Trainee Award.

Subang Airport, Selangor, Malaysia

Carried out sales of rooms and catering services to local and international corporate clients in achieving the monthly revenue targets.

Subang Jaya, Selangor, Malaysia

Performed catering and room sales to corporate companies in meeting the monthly set targets.