Aileen Wang Email & Phone Number

California, United States

San Francisco, California, US

• Generating and distributing monthly and weekly reports on the marketing campaign analytics (paid search, paid social, email marketing, blog, website).
• Establishing and maintaining scalable processes with best practices in campaign management.
• Proactively exploring data to find insights, and trends, discover anomolies, and apply further hypothesis testing.
• Monitoring campaign health to optimize marketing and overall business performance, based on industry best practices.
• Providing recommendations that enhance future campaign measurements and innovative solutions of BEE’s Marketing stack for robust KPIs.
• Collaborating with the Product, Engineering and Sales teams to ensure that Marketing & Sales tools operate in sync.

San Francisco, California, US

• Led the North America Pre-Sales team in curating 1,440 deals across all Sales regions (APAC, NA, EMEA), yielding more than $25 million in the pipeline in 2022 and creating alignment between clients and BrightTALK’s.
• Enacted as Audience Strategy Lead for the Post-Sales APAC region, presenting key stakeholders with insights from strategic marketing initiatives and data-driven recommendations for capitalizing on business growth and.
• Owned 300+ active campaigns across the APAC region in optimizing client renewals and campaign performance through the following: enacting campaign setup, ensuring robust audience targeting and segmentation, identifying.
• Leveraged Qlik Sense and MySQLWorkbench on lead deliverability (open & click rates, conversions, bounces, and unsubscribes) and bookings performance metrics, providing monthly and quarterly business insights for the.
• Oversaw BrightTALK’s lead returns process, recovering lead wastage and mitigating unnecessary risk.
• Partnered with Product Operations and Marketing leadership to execute innovative marketing strategic projects, scaling operational efficiency through process documents, sales enablement sessions, and cross-functional.

San Francisco, California, US

• Curated and approved product offerings for net-new and returning clients, yielding at least $750,000 revenue weekly and ensuring client success in the pre-sales process.
• Optimized 800+ active campaigns with keyword expansion, creative deployment, and audience segmentation, increasing growth opportunities for renewal discussions and accelerated campaign completions.
• Chaired meetings with Customer Success and Sales leadership on APAC campaigns, reconciling weekly campaign insights, and defining strategic approaches for priority customers.
• Created BI reporting and dashboards on Salesforce and Qlik in forecasting campaign performance and QAing lead delivery processes.
• Developed and implemented A/B testing on proposed email templates across all types (in-house, automated, transactional, etc).
• Leveraged Qlik Sense and MySQLWorkbench on lead deliverability (open & click rates, conversions, bounces, and unsubscribes) and bookings performance metrics, providing monthly and quarterly business insights for the.

San Francisco, California, US

• Executed an array of innovative email marketing strategies, capturing $500,000 in untapped audiences for 2021 Q3 revenue, and impacting quarterly projections by 10%.
• Modernized internal Campaign Operations Form V2.0, cementing the Campaigns Operations team as early adapters of Airtable and serving 80% of BrightTALK employees.
• Segmented and automated 400 daily emails in driving target audiences to curated content and programs within BrightTALK's 8 million users, ensuring client success across all product lines.
• Managed and executed strategies in delivering large data sets to clients across multiple product lines through BrightTALK's in-house technologies.
• Provided technical onboarding, training, and enablement for the Commercial team (Customer Success and Sales) worldwide to better ensure client experience.
• Partnered with Monetization, Product Management, and Engineering teams for robust performance marketing insights and scaling automation processes.

• Managed social media presence across all platforms (Instagram, Facebook, LinkedIn, WordPress), driving audience growth and engagement.
• Strategized the organic social calendar, executing feed & story posts, overseeing social listening and managing brand interaction with our social community, and tracking KPIs to measure our performance.
• Created strategic development and execution of our weekly, monthly and seasonal marketing campaigns.
• Leveraging Better Because Collective’s brand and social media channels for successful partnership and outreach efforts (NAMI, etc).
• Led the Social Media team on day-to-day social and digital content production, ensuring campaigns are in accordance with brand guidelines.
• Managed inbound communications from the Better Because Collective community to ensure brand and communication guidelines are met.

Pleasanton, California, US

• Analyzed and curated high volumes of Workday Skills Cloud’s (Workday HCM) advanced human-in-the-loop learning datasets, enabling subsequent AI-based Talent functionality with understanding skills at scale and elevating.
• Labeled and generated customized training data for Workday Financial Management’s deep learning computer vision models, having boosted accuracy rates across US and non-US financial statements from 23% to 70% in 12 weeks.
• Optimized underlying matching algorithms and internal ML embedding strategies, having leveraged higher quality use cases and business decisions for Workday HCM clients and internal users.
• Proactively identified atypical trends and determined the best course of corrections in providing the best business decisions while decreasing operational costs by 70% for our MLDE users.
• Collaborated cross-functionally with global Workday Product and Engineering teams in meeting time- sensitive, ad-hoc Machine Learning and Data Science related project deadlines.
• Volunteered for Technology VIBE Council, having implemented initiatives and projects in bringing more inclusive practices for Workday Belonging Councils and fellow Workmates.

Davis, CA, US

• Yielded 65 pledges and voters’ registration cards with a team of 5 subcommittee members in under 14 days for Measure J, a housing measure with an unprecedented subsidized housing program for low-income students in Davis.
• Led a Measure J outreach team of 60 field members, having made over 85,000 cold-calling and canvassing attempts with over 8,000 voter confirmations within the 8 weeks leading up to election day.
• Constructed a volunteer phone banking infrastructure system that achieved contact with 20,000 registered voters under 7 weeks for Flip the 14 PAC, a Political Action Committee persuading constituents within 14.
• Led weekly working groups to create marketing campaign materials and teach fundamental excel skillsets for creating illustrative charts/graphs for Flip The 14 PAC & Yes Measure J.
• Analyzed large datasets to create easy-to-digest charts and proofread pathways to victory for weekly landscape analysis reports sent out to Flip The 14’s district captains and donors.
• Participated in weekly management and professional development workshops, which included submitting strategic plans for meeting subcommittee/committee quantitative metrics and progress check-ins for the former and.

Davis, CA, US

• Placed 1st for an internal case competition in creating a marketing strategic plan for Gateway Realty Partners to build market recognition and pivot to commercial real estate investment.
• Worked with over 4 different portfolio companies/campaigns including Yes for Measure J, Acela Biotek, Gateway Realty Partners, and Flip the 14 SuperPAC, reaching over 20,000 phone calls and having recruited over 250.
• Executed the following 3 research projects: curating landscape analysis and pathway to victory reports for 3 congressional districts in Flip the 14 PAC, writing market research reports for residential real estate.
• Engaged in weekly management and professional development workshops, which included submitting strategic plans for meeting subcommittee/committee quantitative metrics and progress check-ins for the former and learning.

Davis, California, US

• Spoke as the inaugural sole speaker for the "General Associate Spotlight", divulging upon personal experiences in achieving long-term professional goals as an Chinese American woman, emphasizing mental health awareness.
• Participated in professional development workshops, such as PwC's affirmative speaking, Accenture networking event, Davis Women In Business's Own It Summit (Women In Technology and Business), and Pepsi Co's Panel on.
• Engaged in weekly meetings with lean-in sessions/discussions on topics such as conflict resolution techniques, intersectional feminism, inclusivity within internships and paid employments, and networking.

Davis, CA, US

• Finalist in the "Entrepreneurship" Case Competition for the online application "PUMP", an online platform that optimizes carpools through accurate calculations on gas fare reimbursed by passengers. Collaborated with a.
• Finalist in the "Creating An Online Business" Case Competition with Easy Money, an educational platform that serves to teach five components of personal finance for students and adults alike. Achieved comparative.
• Proposed a marketing plan for Cadillac illustrating the market viability and strategies in capturing the millennial demographic through the ATC Sedan model, backed with projected financial returns and SWOT analysis.
• Assisted in the production of 2 promotional videos and and social media campaign in promoting the 2017 Spring Formal as a formal planning committee member.
• Attended professional development workshops (resume writing, job searching on Aggie JobLink/LinkedIn, time management) that helped mentees identify career interests for professional development on a weekly basis.
• Participated in weekly meetings and biweekly speaker events (State Street, Google, Facebook, Entrepreneurship with Nicole Garcia and Vincent Ng) for the purposes of career exploration and improvement of professional.

Bachelor Of Arts - Ba, Economics

Minor, African And African American Studies