Customer Insights Manager
1) Liaised between Wealth Management Units, Sales and Distribution Departments, and Operations and Marketing Departments to assess customer satisfaction with Wealth Management products, services and value propositions;2) Coordinated cross-functional Customer Experience focus groups to identify key end-to-end customer satisfaction levels concerning procedures including Account Openings, Product Subscriptions/Redemptions, and Portfolio Review and synchronized the flow of information between branches, phone service reps, Relations Managers and online banking service providers;3) Diagnosed target customers' dissatisfaction points, unanticipated moments and service inadequacies in procedures via expert interviews, workshops and focus group discussions.4) Planned and designed questionnaires to evaluate target customers' brand loyalty and satisfaction with bank services and solicited the customer feedback on key business procedures, contact channels and functions/features;5) Monitored effective delivery of customer surveys via call centers, online banking channels and branch service staff;6) Collated customer feedback data and integrated feedback with customer transactional and behavioral data to further analyze and understand customer satisfaction levels to improve customer experience;7) Conducted research on macro market environments, the banking industry and competitors to identify the areas of dissatisfaction to better determine which solutions work with key products, services and branding;8) Provided in-depth customer feedback analysis and clear improvement suggestions for relevant project teams, and developed action plans to improve customer satisfaction and loyalty;9) Provided continuous ad-hoc customer experience analysis integrated with industry research to management for better customer management strategies for wealth management, credit card products and services and digital banking services sectors.