Yuzhen Wang Email & Phone Number

Detroit Metropolitan Area

-Aided in the development and pitches of creative concepts and activation plans for automotive clients-Designed and visualized activation components in CAD and 3D modeling software (Vectorworks, Blender, Unreal Engine)-Created 3D spatial walkthroughs and renders (Unreal Engine, Blender, Photoshop)-Prepared site plans for events based on surveys and existing geographical data (Vectorworks)-Set up parts lists and components sheets to aid in production setup

Ann Arbor, Michigan, United States

Studio Jawbreaker is a multidisciplinary design collective founded in 2021. With backgrounds in marketing & branding, architecture, graphic design, animation, and computer science, our work is a product of our combined personal interests and varied professional experiences. We embrace our various backgrounds and passions for a collaborative approach to create playful, accessible design that initiates ideas for ourselves and others.

New York, United States

-Worked with internal production teams and vendors to design large scale graphics and installations.-Designed and visualized experiential events for regional and national programs.-Developed retail displays and other POS items for use in mixed spaces.-Set up campaigns for print and digital distribution in order to promote experiential events and brand activations.-Created decks for trainings, recaps, and proposals.PROGRAMS AND EVENTS:Espolòn Tequila Festival Tour (2022-2024)Aperol Festival Tour (2022-2024)Frey Ranch Whiskey Tour (2024)Casamigos New York Takeovers (2023)Diageo Future of Retail (2022)Jack Daniels at Tales of the Cocktail (2022)

Ferndale, Michigan, United States

-Managed an asset library consisting of custom graphics and templates.-Drafted storyboards and content calendars for promotions and campaigns.-Oversaw the development of branded motion content in new formats.-Delivered motion graphics for websites and social media as well as print graphics for packaging and displays.-Worked collaboratively with the AD to produce brand motion identities.

Ann Arbor, Mi

-Drafted identities for recurring and unique events, shows, and conferences.-Created flyers and programs to promote events furthering interest in Korean Studies at the University of Michigan.-Developed seasonal outreach campaigns targeting K-12 & college students.-Worked with the Nam Center team to ensure adherence to accessibility guidelines across all platforms.

Florence, Italy

Created 3D renderings for an upcoming exhibit, as well as print media which was mailed out and handed to visitors.

Ann Arbor, Mi

-Adapted the brand to new digital and print formats, including email newsletters, subscription boxes, and POS items.-Designed materials to be used in new regions as the brand expanded nation-wide via franchised stores.-Created informational one-sheeters for barista training, along with seasonal and evergreen customer-facing banners, signage, and apparel.

Wixom, Mi

Took on packaging design for a children's product to be delivered before the Christmas season with a team of designers experienced in print and packaging. Additional tasks included Photoshopping and manipulating images to be ready for print and retail, and creating assets for web and video work to be viewed on pages with 200,000+ followers. Content created increased the reach and engagement of social media posts and have been continuously successful.