· 分析内部业务环节以及关键节点，与各个业务负责人深入沟通，建立销售公司数字化战略以及流程· 打通公司销售、市场、服务、经销商系统平台，实现了业务数据打通，以数字化的方式赋能一线业务，实现业务增值 · 利用数字化技术，实现客户画像描绘，改善营销准确度，客户生命周期运营 1. Combed and established a unified sales funnel index definition for marketing department and sales department of the sales company 2. Integrated the sales company’s system, unified the system platform and optimized the intelligent digitalization to enable frontline business 3. Established the coordination mechanism between marketing and sales team, so as to achieve the coordination between the sales company and dealers- App on Jeep ecosystem- DMP Business Insight Tool: will be launched in early Dec. 2019- Product Demand Generation: 11 files e.g. BSUV back seat complaints analysis- Competitiveness Judgement: 4 files e.g. FSUV competitor insights- User Profiling: user profiling of Gladiator Pick-up truck market, Q4 CSUV user profiling in 17 key cities- Operation Efficiency Improvement: CRM leads rating, Jeep official website leads rating, local KOL WOM campaign leads rating- Marketing Department- Product Planning Department- integrate internal data comprehensively: all of LMS data, all of Jeep official website data & Media data, partial DMS data, partial Jeep self-owned media- integrate external data in as many dimensions as possible: already integrate crawler data in four auto vertical medianBusiness Role of Digital Transformation in automobile industry- Vertical media cooperation and sales leads program and business development- Optimization of DCC sales leads with DMP & CDP-Enterprise level DMP & CDP with Customer Value Management and Media as well as DMS -Online offline sales eco-system-BI with DMS and JDP-Marketing Automation-Content Management with NPS system-Analysis of customer digital footprint-Dealer Marketing Management-Official Brand Platform with mobile voice interaction -VR AR Showroom

Project Management between JV and Apac：-Product plan ：fans & customer community，eStore，sales funnel with offline Jeep stores -User experience-Data analytics-Budget plan-Operation management-Communication planCase 1：JL 4XE new Car Pre-order:April 19, 2021-- July 1, 2021 Shanghai Auto Show• 200 JL 4XE models were sold out on April 19, 2021, • 756 new JL 4XE cars were sold from April 19, 2021 to July 1, 2021.• No additional cost of traditional media advertising and no cost of traditional media Leads purchase.• The actual purchase intention of customers participating in this campaign is greater than 90%• New business model: Customers directly select dealers to place orders online, dealers receive orders online, and direct delivery offline.• About 100 Jeep dealers who sells imported cars across the country participated in the campaign.Case 2 Mopar JPP accessories sales: December, 2021.6.12-20, 2021.6.20, Chongqing Auto Show• A total of 10 orders were received with a total sales of RMB 100K.• A total of 5 dealers participated in the campaign.• Complete the integration of Jeep APP and wechat Pay (¥388-¥1888).Jeep can sell products directly to customers.• APP online provide orders to offline dealers, and improve dealers' sales of installation services and their profitability. APP Phase II function planning -- Discovery at Guangzhou Auto ShowExpected launch time :2021.11 Guangzhou Auto Show

· 将车与互联服务结合落地本土车联网平台，实现人、车互联，为移动和商业模式建立全面的客户服务生态系统· 基于对中国地区消费者洞察和研究，开发车联网平台，与腾讯 AI 实现车联网战略合作，反复验证与说明北美总部，最终替换了全球解决方案，从而实现更加高效的本地化生产制造与服务体验的性价比。· Jeep新指南车广州车展2020，上线腾讯合作的TAI全新车联功能系统· Jeep Connectivity with Tencent TAI in GZAS 2020· Localization of vehicle radio (Hardware) between JV, APAC, and global for better customer experience, updates and internal cost & efficiency on development and application levels · Localization of vehicle operation system with APAC and global · Operation strategy and planning of connectivity on functional level for different business models with commercial planning· As the BRIDGE internal PMO role for cooperation and coordination between APAC, Global, JV, local factory, dealers and outside partners (Product Develop, R&D, IT, and business departments)· Bundle the car with connected service on IT infrastructure architect & data platform & security & product planning & design & customer experience & operation · Use big data of connected services to improve product development and customer applications via data management platforms and Zhongtai of business scope and data flows (Zhongtai, middle platform is a new concept between service application and backend IT system, Ruixing coffee is the best business operation value on that area) · Building a comprehensive customer service ecosystem for mobility & business models (even develop operation plan like how to serve pregnant woman on specific needs and options)· Launch of K8 Phev Connectivity on April in 2019 with charging planning and smart parking· Coupling factor of connectivity interface design and using experience of local 3rd party Apps on brand global or local system (FF91 is the best on that area for smoothly customer experience in own FF91 App with all 3rd service like Apple eco system)· 2020 – 2023 Connectivity strategy and function requirements with local hardware and software on mobility service and eco system of commercial circle

· 站在中国区CEO和德国总部的视角，制定公司层级的数字化战略规划，包括品牌，经销商，消费者不同对象的整体规划与布局。· 与业务部门与技术部门，一起设计与建设基于客户数据基础的数据资产管理平台，为营销，服务，产品与区域提供及时准确的决策参考依据。· 将CEO面对多部门同时频繁汇报数字业务的复杂情况，归口于数字业务部门（之后迭代为宝马全资子公司领悦）独立汇报。综合数字营销，电子商务，智能车联服务，CRM等业务部门，并结合IT底层支撑，形成统一同步的迭代节奏。Senior Manager of Data Management & Analysis:- Data tracking and analytics center on cross channels - Deep dive of data enrichment and cooperation of 1st, 2nd & 3rd data for new business models of auto industry - Data Management Platform (DMP) based on MKT, AFT and Sales etc. - Data Strategy with Dealership- Digital Analytics CenterSenior Manager of Digitalization：- Mobile solution of car sales and service with display innovation and finance lease on digitalization- Traditional dealer format innovation of sales and aftersales- Mobile internet App strategy- Internal digitalization training and sharing project with HR and training- BMW digitalization strategy - China Digitalization Multiproject Management with all Departments, like integration of online payment platforms.- Digital Opretional Efficiency Management with AI - Management Solution of Digitalization as key points check list- Solution of data security and privacy- Market intelligence of digitalization

· 建立宝马第一个电子商务平台，也是汽车行业最具服务与数据能力的营销与销售平台，第一次打通了汽车行业的线上下单的金融数据与线下的实物产品的闭环业务模式。· 参与阿里巴巴各类流量热点的合作，使得营销成本性价比最高。· 作为宝马内部各类部门的电商业务连接点，第一次将产品与服务的关联性打通。--BMW insurance digitalization with Taipingyang and Pingan as well as over 300 dealers--BMW eCommerce became industry benchmark in 2015--Widely promoted BMW eCommerce on Tmall with received 5.5 million unique visitors in 2015--Provide platform to all departments including MKT, Sales, Used car, Motorrad, with 37,000 customer orders, and total turn over for aftersales product and service about 5.4 million and 58 million to offline all BMW dealers--Offline process renovatoin and digitalization of service capacity with dealer and workbay resource under eCommerce mobile platforms --BMW eCommerce flag store on JD.com --12.12 eCommerce festvial on Alipay App, 130 Dealers launch own mobile online booking service platdorm as first group in China auto market.--BMW eCommerce got 5,000 service O2O orders for almost 500 dealers after 10 seconds on 11.11 BMW.Tmall.com.--BMW App with Service and online booking as well as setup online payment tool alipay on all offline dealers for better customer experience.--BMW Motorrad and Used car operation on eCommercre.--Support 460 dealers to setup Alipay as company account for direct online payment by customer.--BMW Value Service + How-old.net + BMW 3er + BMW eCommerce with social media promotion on Wechat.--BMW CRM and Data analysis with eCommerce data cooperation.--O2O purchasing on Shanghai Autoshow 2015.--New channel of supporting clear stock with dealers.--BMW Online Booking Service www.BMWeshop.com/service.--F45 BMW 2 Series and BMW i3 online sales campaign.--BMW Tire and Oil online sales promotion.--Strategy of Aftersales eCommerce BMW and MINI.--Business case and marketing plan. --O2O / Online to offline process of after sales service.--Standard of Auto aftersales eCommerce service solution.--Online to offline service with MINI dealers.

--Internet media buying strategy.--MINI Tmall platform strategy and development (E-Commerce channel with MINI) MINI.tmall.com.--Aftersales service by WeChat (Weixin) with dealers. --O2O cooperation with Suning E-Commerce online platform.--Digital marketing strategy with core partner.--MINIChina.com.cn strategy and optimization.--Mobile internet marketing.--SEM / SEO of each online campaign for key words. --Social media supporting and Weibo campaign of MINI olympic project.--Trade London project with Hexun, and won marketing price. --Brand and dealer website development.--eCRM of all sales leads collection with CRM and call center team.--Viral video creative and production of MINI connected App.--MINI connected App function development between MINI car and smartphone.--MINI Paceman Launch, online promotion and content production, cooperation with Sougou and wins iResearch Ads gold prize.--Finance sales push campaign.--Weixin public platform development with MINI brand.--MINI Weibo guerrilla marketing cooperation with other brands.--MINI Not Normal branding campaign cooperation with MIDI music festival in BJ,SH, SZ.--MINI John Cooper Works online media plan and offline content cooperation with video media.--MINI The Chinese Job online media cooperation.--Set up and management of MINI sealer sales service platform with media, like Yipai of Bitauto.com.--AiA Ads cooperation with Microsoft (First Ads of Win8 globally). --Brand Ads cooperation in Internet super TV of LETV, and wins international creative Ads gold prize.--Smart phone unlock function APP with 3G media in mobile internet. --Brand cooperation with Business value about internet geek culture in 798. (Forum with Steve Wozniak who is founder of Apple with Steve Jobs)--MINI experience central online promotion of BMW future retail project.--Searching engine user interactive interface innovation of film with MINI and Baidu.com.--Automotive e-Commerce cooperation with Bitauto.com.

-Relaunch project of MINI CLUBMANMINI CLUBMAN relaunch strategy, communication strategy and media cooperation strategySales target and dealer management.Cooperation with Aftersales, O2O with dealers, PR, event, CRM, product, retail, traininghttp://auto.hexun.com/2014-01-22/161661592.htmlOnline campaign of mobile unlock function as internet access

--VW.com.cn development, maintenance, innovation and promotion of official website as Volkswagen brand marketing window in China.--VW headquarter CMS migration and development in China.--Marketing cooperation between VW China and joint ventures (Shanghai VW and FAW-VW).--Unified online VW Branding in China.--International A-Class auto show online web specials with VW digital marketing activities. --VW e-Mobility online platform.--VW Think Blue. and Bluemobility Project.(Award of FWA Mobile on 12 June in 2012).--Digital CRM under VW online platforms.--VW 3D Animation car models and initial VW online business model. --VW international sound brand marketing project.--VW Web TV project in China.--Social media event on VW channels. --Media planning of digital event.--VW official marketing mobile website development and APP production and promotion. --VW Used Car website in China.--Single sign on within VW online platforms for data analysis. --Peoples Car Project.

Kim was HP onside Internet Engineer & IT Service Consultant and worked in customer office,CEO and VPs office in Volkswagen Group China. --Internet & IT Service in CEO and VPs in English and German in VW China.--VW Internal SAP Supporting and Implementation. --VW Multimedia Communication with Internet Video project.--Enterprise Center Application Development with VW HQ.--VW VPN and Anti-Virus Program Implementation.--VW Email System with Smart Phone Project.

English and German Language Service and IT Consultant in Media Press Center