Wendell Wang Email and Phone Number

Background: Ph.D from Sun Yat-sen Univeristy; the post-doctor program at School of Economics & Management, Tsinghua University; the overseas visiting scholar program at Ross Business School, The University of Michigan, USA.Interest Areas: Consumer Behavior, Consumer-Based-Marketing-Strategy, Brand Strategy & Management, Global Brand Strategy.Publications: Journal of Consumer Psychology, Journal of Retailing, etc. A series of Books on Brand StrategyCurrently is the Co-editor of The Journal of Marketing Science, the most influential academic community of marketing domain and the most distinguished journal of marketing. is in charge of CB submission of the journal and doctoral forum and international cooperation of the community.