- Spearheaded the development and implementation of comprehensive product marketing strategies, enhancing Ace-Century's market positioning and driving significant growth in the semiconductor and electronic components sectors.- Collaborated with R&D and product management teams to define clear product positioning and messaging that resonated with target markets and supported the company’s strategic directives.- Led extensive market research initiatives to capture customer insights and industry trends, which informed product development and marketing strategies, resulting in a 20% increase in market penetration.- Designed and executed impactful marketing collateral and sales tools, improving communication of product benefits and features which boosted customer engagement and satisfaction.- Managed go-to-market strategies including pricing, promotions, and distribution, which increased product adoption by 30% and contributed substantially to the company’s revenue stream.- Coordinated closely with sales teams to develop targeted marketing campaigns that successfully increased lead generation and conversion rates.- Analyzed ongoing product performance and market conditions to identify opportunities for product enhancements and new product launches, leading to a 50% expansion in the product portfolio.- Established and nurtured strategic relationships with key industry partners and stakeholders, enhancing the company’s visibility and influence in the industry.- Represented Ace-Century at numerous industry events, positioning the company as a leader in innovative solutions for the technology sector.- Led, mentored, and developed a dynamic product marketing team, fostering a culture of high performance and continuous improvement within the marketing department.

Role: Managed the product research and development team, overseeing market research, product planning and design, technical solutions, go-to-market strategies, pre- and post-sales delivery, and customer success. Recognized with awards for Outstanding Team and Employee.Product Innovation: Spearheaded the development of Tencent Cloud’s Unified Portal and Low-Code Products, leveraging low-code solutions to create highly personalized and integrated systems for unified login, permissions, data collaboration, and task messaging. This suite of products addresses key pain points such as system fragmentation, poor scalability, and disconnected accounts, thereby facilitating digital transformation for enterprises across multiple sectors including tourism, finance, education, media, real estate, and more.Customer Success Management for Tencent Electronic Signatures: Focused on the health and engagement of clients using the SaaS Electronic Signature product. Conducted deep dives into potential needs to enhance customer service and ensure renewals and upsells. Developed customer profiles, health metrics, data-driven BI dashboards, and operational analyses to proactively identify risks and implement strategic actions based on data insights.

- Strategic Initiatives: Focused on traffic generation, engaging younger users, and industry integration. Developed foundational capabilities and cross-domain products, emphasizing government, transportation, and logistics collaborations. - Business Development: Innovated network map products and big data commercial strategies. Spearheaded projects involving traffic analysis, smart city initiatives, and significant public safety implementations.Collaborations and Product Management - With Gaming: Led the creation of the first AR game based on LBS and blockchain, integrating real-world geography to enhance gameplay. This innovative project earned a company-wide excellence award. - With WeChat: Managed the location services platform, significantly expanding the developer ecosystem and integrating with WeChat, resulting in a 60% increase in developers and substantial daily data contributions.Operational Leadership - Infrastructure Development: Enhanced the foundational infrastructure of Tencent Maps, focusing on compatibility and advanced technology deployment. Improved data analysis and customer feedback systems to support high concurrency and security.

Manage products (iShowChinaMap APP, LBS Service Platform and iShowChina website) from planning, setting strategy, business model design, development to daily operation.Work with the product development team and other cross-functional teams to bring features live to the products on schedule and on quality.Promote products via our own WeChat & Weibo accounts, and other outside online channels.

Responsible for product strategy, planning, and operatingDesign the UGC mobile product and manage the day-to-day operations社会化众包产品（移动端）Design and operate Data Statistics Analyze Platform数据统计分析运营平台产品（PC）Design the data mining of intelligence, and follow up with the big data analysis情报数据挖掘产品（大数据）

Responsible for web product management (SDK (iOS&Android), Javascript API, Flex API and the Map Editor).Responsible for team management, including recruiting, coaching, training, and evaluating team members.Define the process of product documentation development and program management.Communicate product benefits to our customers and internal stakeholders. Deliver the most business value products to the market to maximize the revenue, competitive offerings and technology trends.

Responsible for defining the workflowBuild and manage product support teamDevelop technical documentation for the API/SDK productsDesign web contents, marketing materials and operation activities

Responsible for product planning, release, marketing, localization and globalizationTeam management, including recruiting, coaching, training, and evaluating team membersAnalyze competitive products and marketing researchTechnical writing innovation and new technology researchDesign and develop technical documentation and technical training materials for API&APP products on cross platform (eg. windows, linux, unix)