Founder and principal of literary publicity and marketing agency.

Responsibilities in part-time role for the independent scholarly publisher with offices in Brooklyn and Oxford included appointing sales reps in the United States, handling the major library accounts (B&T, Ingram, YBP), managing the US advertising program, implementing Edelweiss, representing the firm at trade shows such as ALA Midwinter and BEA, and consulting on a variety of matters including social media, exhibits, remaindering, and soliciting bids to transition the fulfillment operation. Contributed to efforts for award submissions which resulted in the firm being shortlisted for two prizes in 2016: the IPG Academic and Professional Publisher of the Year and the Bookseller's Prize, in the Academic category.

Senior role in ten person publicity staff reporting to the Director of Publicity, responsible for working on lead titles and mentoring junior staff. Media visits with personal and professional contacts in New York City, Bosotn, Washington DC and Toronto including New York Times Magazine, New York Times, Book Review, The New Yorker, Wall Street Journal, CNN.com, Moyers and Company, Time, Magazine, MSNBC, Foreign Affairs, Financial Times, and more. Active participant on OUP’s social media team, lending insights and guidance on best practices, while contributing to efforts to launch Tumblr page and expanding the reach of the OUPBlog. Notable campaigns included Faramerz Dabhoiwala's The Origins of Sex, John McWhorter's The Language Hoax, Shadi Hamid's Temptations of Power, Michael Ross's The Great New Orleans Kidnapping Case, Samuel Scheffler's Death and the Afterlife, Tom Allen's Dangerous Convictions, and Louis Michael Seidman's On Constitutional Disobedience.

Manage television, radio, print and online media for 20-30 books and authors per year. Booking highlights include multiple mentions/appearances on major programs, across all publicity channels. Radio bookings include All Things Considered, Talk of the Nation, Weekend Edition, Diane Rehm, and On Point. TV bookings include Colbert Report, Good Morning America, Today Show, Martha Stewart, NewsHour and CSPAN’s BookTV. Print placements include the New York Times, Wall Street Journal, Time, Newsweek, New Yorker, New York Review of Books. Developed new best practices for social media and online marketing, to be implemented on a department-wide level. Integrated strategic use of YouTube, Twitter, Tumblr, and Facebook.

Managed publicity arm of broader sales, advertising and marketing effort for approx. 100 books/year. Key accomplishments include a New York Times feature for Senator Edward W. Brooke’s Bridging the Divide in February 2007, the first NYT coverage for the company at the time in over 3 years; a 20-city tour for Ruth Behar’s An Island Called Home; and a targeted publicity campaign for Winograd and Hais’s Millennial Makeover, which resulted in a New York Times review by Michiko Kakutani, as well as her naming it one of the best books of 2008. Coordinated media visits to major editors and producers in New York, Washington D.C., Boston, San Francisco, Los Angeles, and Seattle.

Coordinated biannual sales conference for 15+ international sales representatives. Contributed to marketing campaign for New York Times bestseller On Bullshit.