Co-Founder
1. Founded and led the fashion lingerie brand TWO PIECE, overseeing product planning, operations, marketing, and supply chain management.2. Spearheaded the entire process from brand inception to online sales, achieving a remarkable growth in annual sales from zero to 20 million RMB within two years.3. Developed and deployed comprehensive brand marketing strategies, including promotion on major social media platforms, community management, online sales channel development, and collaboration with offline retail partners. Established top-tier cooperative resources, enhancing brand visibility and market share.4. Implemented an online marketing methodology that led the brand to achieve a ROI exceeding 100 during the Yr2022 618 shopping festival, with several product lines ranking in the top three for category sales from 2022 to 2023.5. Received numerous industry accolades, including Top 16 Growth Brand in Tmall Lingerie Category 2021, Top 95 in Double 11 Pre-sales 2021, 9th place in Lingerie/Home Apparel Pre-sales 2022, 9th place in 618 Lingerie Trend Track 2022, 15th place in Double 11 Lingerie Strong Style Brands 2022, 17th place in Double 11 Lingerie New Brands 2022, and Top 30 New Brand in Tmall Lingerie Category 2023. 6. Maintained strong communication and collaboration with potential investors, partners, and media to drive company growth and enhance brand image.Media Coverage and Interviews: 员工离职、无法上新,月销仍然增长15倍 | 一个上海创业者的618Tianxia Net Business: Article - "Despite Employee Departures and Lack of New Releases, Monthly Sales Grew 15 Times | A Shanghai Entrepreneur's 618" https://mp.weixin.qq.com/s/1qqnJZK-0p5agSpPNpcebw月投3万就能单品月销100万+/15倍增长!这个内衣竟比AJ还"好色"Emerging Brands Research Society: Article - "Monthly Ad Spend of 30,000 Can Achieve Monthly Sales of Over 1 Million/15 Times Growth! This Lingerie Is More 'Colorful' Than AJ" https://mp.weixin.qq.com/s/vrdqlvgwJw-941jurnyoTg