Shawn Wang Email & Phone Number

New York, Ny, Us

New York, Ny, Us

Greenwood Village, Colorado, Us

• Develop and execute a comprehensive performance marketing strategy that aligns with the company's objectives and targets key performance indicators (KPIs).• Manage and optimize performance marketing campaigns across various digital channels, including but not limited to SEM, SEO, display advertising, social media advertising, and email marketing.Conduct continuous analysis of campaign performance, leveraging data and analytics tools to identify trends, insights, and areas for improvement.• Lead a team of performance marketing specialists, providing guidance, mentorship, and performance evaluations.• Collaborate with cross-functional teams, including marketing, product, and technology, to ensure alignment and maximize campaign effectiveness.• Utilize advanced analytics techniques to develop predictive models, segmentation strategies, and customer lifetime value analysis to drive marketing strategies and customer engagement.• Monitor industry trends, emerging technologies, and best practices in performance marketing and analytics, incorporating relevant advancements into the company's marketing strategies.• Develop and maintain marketing analytics dashboards and reports, providing regular updates and insights to key stakeholders.• Define and track key performance indicators (KPIs) to measure the success and ROI of marketing initiatives.• Manage relationships with external partners and vendors, ensuring effective execution of performance marketing campaigns.• Stay up-to-date with relevant regulations, privacy policies, and industry standards related to data analytics and digital marketing.

Greenwood Village, Colorado, Us

• Develop and execute a strategic CRM roadmap, aligning with business goals and objectives to enhance customer engagement, retention, and loyalty.• Oversee the implementation and management of CRM systems and tools, ensuring seamless integration with existing systems and platforms.• Analyze customer data and leverage segmentation strategies to deliver personalized and targeted marketing campaigns and communications.• Collaborate with cross-functional teams, including marketing, sales, customer support, and IT, to drive CRM initiatives and ensure alignment across departments.• Implement best practices for data collection, management, and integrity to ensure accurate and up-to-date customer profiles and insights.• Optimize customer journey mapping and touchpoints to enhance the overall customer experience and drive customer satisfaction and loyalty.• Define and track key performance indicators (KPIs) to measure the effectiveness of CRM initiatives and report on campaign performance to key stakeholders.• Conduct continuous analysis of customer data, leveraging analytics tools and techniques to identify trends, opportunities, and areas for improvement.• Drive testing and optimization efforts, leveraging A/B testing and other methodologies to improve campaign effectiveness and conversion rates.• Stay up-to-date with industry trends, emerging technologies, and best practices in CRM and customer experience management.• Manage and mentor a team of CRM professionals, providing guidance, coaching, and performance evaluations.• Collaborate with external partners and vendors to maximize the value and effectiveness of CRM tools and solutions.

Newburypark, Ca, Us

• Managing a multicultural team worldwide to increase brand awareness and revenue throughout all sales and marketing channels.• Strategically lead and develop the management team to enhance performance by setting clear, accountable performance measures.• Increased international sales by 200% YTD with an average ROI of 10x on all projects.• Collaborated across multiple departments to enable transparency and a common goal that ultimately saved time and money while increasing revenue.

Newburypark, Ca, Us

• Managed all aspects of e-commerce in the automotive industry.• Increased the company's B2C revenue from $50K/month to $1M+/month. • Restructured company operations to be more productive.• Managed B2B accounts with international dealers.• Currently working on projects that would ultimately bring in additional revenue.• 2021 SEMA “35 Under 35” Award Winner

Newburypark, Ca, Us

• Work directly with the CEO in all aspects of B2B and B2C.• Created a new company website that doubled the conversion rate and revenue.• Implemented a new digital marketing strategy that saved money and increasedtraffic and brand awareness.• Created company SOP for every department.

• Managing all aspects of e-commerce that connects users worldwide through our online marketplace for virtual gaming products and services.• Developed “GG Shield” which protects the buyers and sellers from fraud while using the platform.• Secured first round of funding worth 200K USD.• Partnered with China’s government eSports division for future eSports events in China.

Beaverton, Or, Us

• Delivering a premium consumer experience by utilizing customer service skills, basic sales techniques, and product knowledge to connect customers with the right product and drive sales. • Building the bond between consumer and brand by providing superior service and adapting brand stories to the retail setting experience.• Maintaining knowledge of various aspects of store departments; operating the cash register for regular transactions, performing shipping and receiving duties, stocking the floor, performing cleaning duties, and building visual displays when necessary. • Served as a product knowledge resource for consumers and entry-level associates. • Continuing to seek educational opportunities to develop advanced level or specialized knowledge about selling, Nike products and culture, sales and service techniques.

• Managed all areas of the restaurant and makes final decisions on guest service issues.• Investigated and resolved food quality and service complaints. Communicated with guests and employees to solve problems and ensures complete guest satisfaction.• Inspected dining room, food receiving, preparation, production, and storage areas to ensure health and safety regulations are being adhered to at all times• Supervised the cleaning and maintenance of equipment and arranges for repairs, contracts, and other services. • Maintained appropriate restaurant image, including restaurant cleanliness, proper uniforms, and appearance standards.

West Los Angeles, California, Us

• Assisted CEO/COO in all aspects of e-commerce that connects millions of users annually through our online marketplaces ItemBay, Itemmania, and PlayerAuctions. Our users, operating as individual buyers and sellers, complete over $1 billion annually in transactions between one another.• Successfully created 3,000 USD revenue per day by adding Counter-Strike: Global Offensive to PlayerAuctions.com and updated the item layout page byusing Balsamiq Mockups to give buyers and sellers a better and more comfortable experience from using the platform in the front and back end of the website.• Added tangible goods to PlayerAuctions.com that gave an additional option to buy and sell gaming products.

Bachelor'S Degree, International Economics And Trade

Chinese Language And Literature